We finally completed our first draft of our Digi Pak! It is definitely no where near finished and needs a lot of alterations before all three of us are happy with the final result
This is our Screencastify analysis of the Tame Impala website. This website had many aspects of a conventional page but also has a sense of authenticity and diversity to make their website stand out from the crowd.
We were severely impressed with the structure and use of vibrant colours the website used and felt it matched our Indie Rock genre perfectly, we hope to incorporate some of these features into our own website to make it look as polished and professional as possible. The use of graphic design was particularly interesting and the fact that the site had such an intriguing above the fold home page was visually very interesting. We took into account the Blumler and Katz theory where we discussed the four main reasons people interacted with media, they want to be entertained, informed, socially engage with others and to reinforce their personal identity. We kept this theory in mind when analysing the Tame Impala website and discussed how they were able to achieve all aspects of this theory throughout their site.
From this task, I have learnt multiple skills that I know will help me in the production of my DigiPak and Website. Before now, I wasn’t very confident on Photoshop or Indesign and needed reminding of the two softwares after having a long summer! On Photoshop, a skill that I learnt that will specifically help me in the creation of my DigiPak, is how to layer images and create separate backgrounds.
This is going to be particularly useful as my group and I want to cut out our two models from the image and colour correct them to make them stand out against the back ground. I learnt that by using the lasso tool and deleting previous layers, I can separate different areas of the image from the background, this took quite a few attempts to get perfect! Especially when shaping around loose strands of hair in the pictures. But, in the end, I managed to do it and the end result looks polished and professional.
As for Indesign, I learnt how to edit and adjust the text and fonts to suit my genre better. I did this by using the text tools in the top left hand of the screen, these tools allowed for me to space out the characters, stretch them and make them more easy to read. I also managed to add different backgrounds to these fonts and typefaces in order to make them stand out more against the coloured background of the image. This will allow for the audience to read the album title and band name a lot easier than before.
Another skill that I learnt, not necessarily on my own shoot, but for a peers was how to adjust the shutter speed on my camera. Doing this allowed for light to be captured in long streaks rather than how it seen normally. This allowed for my peer to carve out letters with different coloured lights. This skill is not something I would incorporate into my own DigiPak as it was their original idea, however in the future of my media making, I will keep this skill in handy as it was very interesting to use!
(It looks something like this)
I have chosen to analyse a previous student’s piece of work, specifically ‘The XX’ and their website. The alternative and modern day style allow for the audience to understand that this is not a conventional pop genre. I chose this website to analyse because it particularly interested me that many of my other peers were drawn to it as well. I wanted to research into why they were so intrigued by it’s simplistic design.
The website as a whole is very trendy. It follows a colour scheme that looks fashionable and works well together, giving it a sense of professionalism. The colours used are what we associate with as complimentary and aesthetically pleasing colours to our generation. The use of purples and blues work nicely together and the plain black font makes for an easy read. This is one of the reasons as to why my peers found it particularly interesting to research into as well.
The background is very well photographed. Taking something as plain as electric wires in the air has shaped their whole website. The colours of the sky made for a beautiful background and the black wires created a sense of practicality as it matched with the text.
The text is very straightforward. I liked that it was so easy to read and the use of animation on the home page is visually intriguing for the audience. However, less important boxes of text could have been made to look more interesting as I found it didn’t really fit the genre as well as it could have done.
The structure is also an interesting aspect to take into account. The site uses a simplistic static homepage, allowing thumbnails to take the audience to recent music releases and has multiple navigation bars, which act as hyperlinks that take the audience to different landing pages of the site. The above the fold page is the most important as it is what we are greeted with as soon as we open the page, the student did an excellent job of not overwhelming the audience with too many widgets. The home page also allows for the audience to scroll down and find more information out about the band, introducing their newest albums and some information about the band members, giving a sense of predictable pleasure.
I specifically loved the photo gallery this band have on their website. This allows for the visitors of the website to connect with the band members and get a taste for what they are like outside of performing, it gives of a positive tone and is structured in an alternative and edgy pattern, catching the audience’s attention immediately.
The merchandise is very professional looking and I would personally invest in a product this good looking! The simplistic layout gives the audience the perfect amount of information, and doesn’t come across as being too ‘in your face’.
In general, this website looked very polished and professional. I was amazed by the simplistic yet effective structure and really hope to take this inspiration and incorporate some of these ideas into my own website, I can’t wait to see our finished result!
Before creating our own website, we had to do some research into what makes a conventional website and how we wanted to promote our brand to visually intrigue our demographic. I found multiple similarities between a music magazine and a website as they both have similar structures.
The leader board is just a masthead and there are multiple aspects in which the website uses plugs to promote their brand which reflects magazine structures very closely. I learnt a lot about key terms which I have conveyed in the slide show down below.
I researched into the band Green Day and found that their site differs from most websites in the fact that it has a scrolling structure rather than a home page with a navigation bar which takes the audience to landing pages. However this is very effective as it is simple but also differs from other websites, creating a sense of authenticity. This task helped me to understand what makes a conventional and effective website, I hope to incorporate this knowledge into my own work.
Our first shoot for our Digipak went really well. Though are intentions weren’t quite clear yet, we still had a strong idea on what we wanted our audience to understand when analysing these images.
Because we had discussed what we wanted to do with our shoot, we knew exactly what to bring. Dani was in charge of bringing the cling film and tinfoil, the models were in charge of bringing their own clothes and Haygan and I were to bring the equipment. We managed to organise a lift with Sam, one of the models, who tried to take is to Fort Richmond…we got lost so we had to compromise!
Luckily we were very close to a forest where we thought the man made textures of the cling film and tin foil would contrast nicely with the natural elements f the forest. The shoot went really well and I was very chuffed with the results. The weather was also the perfect condition to shoot as a plus., we were able to see the models clearly and create shadows if necessary.
Once we arrived, we evaluated the setting and figured out where would be the best place to shoot. We wanted to convey themes of: mystery, identity, isolation, surrealism and loneliness throughout the images, which we were able to achieve and were very happy with. The MES, camera angles and location worked in our favour and the shots we obtained were excellent! The models acted perfectly, even though their faces were covered and everything went accordingly to plan.
These are some of the images we managed to take, although we may not use all of them, they most probably will appear on our website.
The pictures above are the images we collected from our highly successful shoot. We have picked out the images that best represented the Indie Rock style and suited our genre well. We did not delete the bad images as they could be used later on! However, these are the shots we felt happiest with.
The forest worked really well with our idea and contrasted nicely with the man made products we used to costume our two models, who were excellent as well! We were incredibly impressed with how the images turned out and we are truly excited to start working on how to edit and make these pictures look surreal and visually engaging. We collected 222 shots which were a lot more than we were expecting! But having too much is definitely better than having too little.
Some of these shots have the potential to make their way onto the Digi Pak and the others may feature on the Band’s website. The minimal use of mise en scene allowed for the band to be captured in their natural essence, the use of tin foil and cling film adds a surreal and almost dystopian effect to the image. We were truly happy with how they turned out!
I have learnt that it is highly important to create contact sheets of all our shoots as it allows for us to analyse which images work best over others. I am confident to start working and these shots and make them as creative and interesting as possible!
These are the contact sheets we collected:
These are some shots from our shoot!
After sorting out what we wanted our DigiPak to look like, we finally decided to start planning for our shoot. Production Meeting Agendas and Risk Assessments are incredibly vital for any photography shoot;it allowed us time to figure out exactly what we were doing and how we were going to do it. Here are the documents for both:
Production Meeting Agenda:
With our DigiPak mock-up, we had to get some feedback on it so that we could make some improvements. We wanted for the audience to recognise the genre and emotion that the DigiPak gives off. We typed up different several different genres and emotions and asked five people to select the appropriate ones for our mock-up, in hope that the genre would be clearly represented.
These are the results that we collected from the experiment. We were really happy that the majority of our class thought that the genre matched the images and texts perfectly. This task helped us to understand what colours, typefaces and images portray our genre the best. The most popular response was Indie Rock and that it looked most creative. The most adjectives they chose were alternative, mysterious, sad, surreal and dark, which matched our genre perfectly.
The feedback from our peers helped us to understand the best suited colours, typefaces, and structure we should use when creating our own DigiPak so as to reflect the Indie Rock Genre. We know now that graphic design, dark and grungy colours, bold typefaces and creative photography all work together nicely to give off an Indie Rock effect.
This is my group’s photo mock-up of our DigiPak. We collected existing photos that we thought related to the Indie Rock Genre and created our own graphic product that appeals to our demographic. This was a great task and will help in the production of our actual DigiPak.
These are the images that we felt best represented our Indie Rock Genre. We have noticed that Indie Rock stars often tend to keep their identities as hidden as possible. We therefore chose images where it is difficult to read their expressions. We added a sophisticated and simple white font so as to not distract attention from the actual image. When it comes to creating our own Digipak, we hope to incorporate some graphic design also.
We decided to choose these images and fonts so that our demographic could easily associate with our genre. We chose for the front cover, a man walking along the road on the yellow lines. We tilted the image to the side and added dark effects so that it captured the dull and mysterious aspect of the genre. We then chose a similar image for the inside cover and had a man stuck underneath the yellow lines in the road, creating a recurring theme. For the second to last page, we wanted to create a sense of authenticity and differ from the previous images. I personally really liked the inside image of the man laid down on the lawn as it captures him in his natural form. The last image is of a man tripping over the yellow line in the middle of the road, therefore we brought it back to the previous images we had chosen before to create a sense of professionalism.
These images were quirky, alternative and captured the style of Indie Rock perfectly. We thought that these ideologies best represented the style of Indie Rock and our band.