I have chosen to analyse a previous student’s piece of work, specifically ‘The XX’ and their website. The alternative and modern day style allow for the audience to understand that this is not a conventional pop genre. I chose this website to analyse because it particularly interested me that many of my other peers were drawn to it as well. I wanted to research into why they were so intrigued by it’s simplistic design.
The website as a whole is very trendy. It follows a colour scheme that looks fashionable and works well together, giving it a sense of professionalism. The colours used are what we associate with as complimentary and aesthetically pleasing colours to our generation. The use of purples and blues work nicely together and the plain black font makes for an easy read. This is one of the reasons as to why my peers found it particularly interesting to research into as well.
The background is very well photographed. Taking something as plain as electric wires in the air has shaped their whole website. The colours of the sky made for a beautiful background and the black wires created a sense of practicality as it matched with the text.
The text is very straightforward. I liked that it was so easy to read and the use of animation on the home page is visually intriguing for the audience. However, less important boxes of text could have been made to look more interesting as I found it didn’t really fit the genre as well as it could have done.
The structure is also an interesting aspect to take into account. The site uses a simplistic static homepage, allowing thumbnails to take the audience to recent music releases and has multiple navigation bars, which act as hyperlinks that take the audience to different landing pages of the site. The above the fold page is the most important as it is what we are greeted with as soon as we open the page, the student did an excellent job of not overwhelming the audience with too many widgets. The home page also allows for the audience to scroll down and find more information out about the band, introducing their newest albums and some information about the band members, giving a sense of predictable pleasure.
I specifically loved the photo gallery this band have on their website. This allows for the visitors of the website to connect with the band members and get a taste for what they are like outside of performing, it gives of a positive tone and is structured in an alternative and edgy pattern, catching the audience’s attention immediately.
The merchandise is very professional looking and I would personally invest in a product this good looking! The simplistic layout gives the audience the perfect amount of information, and doesn’t come across as being too ‘in your face’.
In general, this website looked very polished and professional. I was amazed by the simplistic yet effective structure and really hope to take this inspiration and incorporate some of these ideas into my own website, I can’t wait to see our finished result!