All posts by sashabelford

Lick & Stick Mock-Up

  Original Music Magazine           Our Interpretation              

The purpose of this task was to was to portray my understanding of the design technical features of a music magazine. I used terms such as: the Main Cover line, Masthead, Plug, Captions and more to show my understanding of this area. 

This task will help me when designing my music magazine as I now know the structure of which a music magazine places its text and images in order to grab the audiences attention.

A Front Cover Analysed

I learnt that front covers are very important when designing our music magazines. The cover must grab the attention of the buyer and reveal the right amount of information so that the customer wants to find out more. Analyzing this front cover gave me ideas and insight for when I design my own. I have learnt a lot about the psychographics and demographics and how they impact the contents of the magazine. 

This will influence me when designing my own magazine and I now know the importance of a front cover.

 

Audience Profiling

For a magazine to be successful, it must to appeal to it’s target audience. Magazine companies therefore usually interpret their audiences’s hobbies and preferred entertainment into the covers of their front covers. In the image above, we have a Hammer magazine and an appealing front cover to grab their target audience’s attention.

The demographic information from this site told me that readers of this music magazine were mainly men aged between 25 and 39. Their social grade is ABC1 and are regionally from Northern Scotland.

These readers were usually involved in military and defensive professions and earnt more than £1000.

This particular magazine attracts the attention of Psychographics like hardcore rockers and people who enjoy listening to the metal music. The lexicon used on the front cover is an example of a negative/aggressive semantic field. These words are often used within rock songs. Even the title of the magazine emits a violent and rebellious tone. The site yougov.co.uk suggested that the people listening to this type of music were described as individualists and rugged traditionalists. They also stated that these people have a love for the outdoors and show that they are different.

When creating my music magazine, I will use the knowledge that I have learnt in this session to attract the attention of my target audience. I now know that my target audience is vital in order to pitch and brand my magazine correctly.

So…How can an image communicate meaning?

Throughout our photo shoot the other day, I noticed that Mise-En Scene is incredibly important when telling the story of an image. The angles, lighting and props used help shape the picture and create different tones. Different shots suggest an individual story and individual meaning.

  • For example. A close up shot of an individual person could emit tones of isolation and loneliness. We are also forced to look at just their face just as a normal pair of eyes would loom at someone. This therefore breaks the fourth wall and creates a more personal approach to the final shot. The close up also helps portray the emotions and facial expressions of the model. 

 

  • However, a landscape shot taken with more than one person in allows the audience to look at a lot of different things in that image. With attention to detail, this shot could be really effective. This shot emits a less personal tone as we are not able to see the facial expressions of the model but we are able to see body stances and costumes more easily; this could give the audience enough information to work with.

 

During this task, I have learned an immense amount about the importance of different areas in photography. I have learnt many camera techniques such as creating a shutter, focusing, capturing a moving image, taking landscape shots, capturing mid shots, working on close ups, taking candid photos and much more. I have had a great deal of fun and now know that this experience will help me to create my music magazine. 

The Camera Talks

Here is a mood board of my nine favourite photos:

My group and I found that when taking photos from different angles, you get a completely different feel for the image. Each angle, lighting change, direction and distance change tells a different story. No photo is ever going to emit the same tone. I chose these images because I found that they all portrayed different emotions and were unique to one another. It was a great experience and I will be sure to use these tricks when testing my photography skills in the future.

This photo shoot helped me to understand how important photography is within Media. I was really able to expand my knowledge and learn new skills during this task. I know now that this will help me with my magazine cover. 

In my opinion, my favourite image is the shot on the top right. I feel like this image is really fun and inventive and you can see that the model is thoroughly enjoying himself. I also like that this shot emits a very autumnal tone and is very enjoyable to look at. As a plus, the background of this mid shot is very professional and looks as though it was taken under really professional conditions. I had good fun taking this specific shot. 

Please click on the image to view my mood board in a larger form.

The Design Features of a Magazine

This is my analysis of a Bring me the Horizon magazine cover

In the image above, I have written about the different ways the magazine has appealed to it’s audience. I have also included information about the key features of a magazine cover. This would include: Plugs, pugs, coverlines, mastheads and the headlines. I have written a lot about why ‘Kerrang!’ have used these features. 

I know now that when creating my music magazine, I can look back at these successful examples of how I can attract my target audience. 

Please click on the image to view it in a larger form.

 

 

Technical Camera Terms

Here are my final contact sheets from the shots that we took:

 

In total, I took 210 shots and was able to choose the shots that I preferred.  Each photo told a different story and we were able to experiment with different angles, positions, depths of field and distances for the images. We found that using a fast shutter speed when taking photos of moving shots really worked the best for us.

We also had to adjust the focus and lighting when moving from one space to another. This is because the lighting changed from very high key in the outdoors to low key when we got inside. We thought that moving places would really test us and we were able to learn a lot about using the cameras.

Even though many of our shots were bad, we learnt to keep them so we could choose the better ones and see how much our knowledge had expanded since using the cameras for the first time.

I decided to choose nine photos that were all different from each other. Each image tells a story and portrays the different angles and skills that I have learnt when using the cameras.

This task will help me with my music magazine as I am now familiar with uses the cameras and know the importance of Mise-En Scene when acting as a photographer. This task will also benefit me with my media as I have learnt the technical terms that are used when dealing with professional photography work. I am looking forward to using these skills when working on my music magazine in the future. 

My Image that uses Mise-En-Scene for Meaning

In this image, my peer and I are dressed according to the music genre ‘Rock’.  Our costumes portray both literal and symbolic meanings. Our class used lexicon such as ‘Depression, Anger and Rebellion’ when describing our look. This negative semantic field makes the Genre ‘Rock’ seem aggressive and adult. 

Here is a picture of our look. We paid close attention to the colours, stance/body language and hair/makeup that is associated with Rock.

As you can see, we have used dark colours in our costume to emit an aggressive tone and to show the audience the kind of people we are. We have chosen these particular stances because Rock stars are often very boisterous and crazy with the way they act.

We did however wear pops of colour in our costumes like reds and oranges to represent anger and frustration. These colours stand out and therefore catch the audience’s attention.

We decided to create a mood board/collage to collect inspiration for our shoot.

The C.L.A.M.P.S in these images are what make the rock genre so easy to identify. The colours used in the majority of these photos are dark (mainly blacks and reds) these colours emit an aggressive tone. Some of these images are even in black and white.

The lighting always creates a shadow and is usually very low key. This makes the photo look more mysterious. As for their body language and facial expressions, they all look extremely negative. They are very aggressive or moody which identifies with this particular genre. There stances are almost sexualised and many of them emit a seductive tone. Their costumes are also very dark coloured and revealing. These clothes are usually worn when the individual wants to draw attention to themselves. This is exactly the effect that is has on the audience.

The Mise En Scene in these shots often use props such as guitars, microphones or even flannel shirts. The surroundings are very important when creating this particular type of music magazine. Many of these shots look as though they’ve been taken at concerts or in edgy places, this yet again creates a dodgy tone.

When creating our shoot, we will be sure to use Mise En Scene and especially focus on the correct lighting, makeup, hair, props and costume to portray the Rock genre.

Slide Show of my Contact sheet:

I chose this image because it shows the model in her most relaxed state. She looks very involved and passionate about her music rather than portraying too much of an aggressive nature.

The costume still suggests that she is part of the Rock genre; the colours emit a negative tone but is then balanced out by the calm body position the model is in. I also chose this image because I like how wild the model’s hair is. It really represents the rock culture.

So…Hello Media Studies!

In Media Studies, over the next two years I  would like to learn how to use different editing software so that I can expand my knowledge and skills in creating various types of media. For example, magazine editing, film editing and sound editing. I would also like to learn the correct terminology so I feel confident in my exams and essay writing. I would love to learn how to use the media equipment to the best of it’s abilities; I am very inspired to create the best work that I can. In general, I would like to learn more cooperation skills, transferable skills and better analysis skills. I have chosen Film Studies as one of my A Levels so I shall be able to interpret these skills into my Media as a plus. I want to develop the skills that I already have and learn more as the years go on.

I am already able to edit on iMovie and Video Star and have been able to use these apps competently for a long time. I have previous experience with Adobe Illustrator as I created most of my GCSE documents with it. I am also very confident with Sibelius Music Software so I have some experience with editing music. I have also learnt the basics in Adobe Photoshop but would like to expand my knowledge on this particular software.

During this course, I am determined to learn not only technical skills, but also transferable skills. I will learn to be tenacious, persistent, confident and dedicated throughout this course and will produce the best work I can.

Print Media that Communicates Meaning

When completing this task, I learnt that every aspect of a poster is acknowledged and recognized. The audience will analyse the font, costumes, hair, make-up, copy, colour, body language and more. These areas will influence how my music magazine is perceived by the audience.

For example, if I were to create a poster with images of flowers and bright colours on it, it is going to come across as being very child friendly and innocent. Whereas a poster with images of graffiti and dark colours, is going to set a more aggressive and rebellious tone. They are still both just posters, but perceived in completely different ways.

It is therefore important to keep these areas of design in mind when designing my music magazine. I will now focus on using fonts, symbols and images that will relate to my chosen style.

“Whoever controls the media, controls the mind”

_____Jim Morrison_____