All posts by sashabelford

Communicating My Brand

Here, I have researched inspiration for my Music Magazine. As ‘Indigo’ will be edgy and unique, I must create a style that emits this tone.

Here is my Pinterest mood board on some ideas I came up with. I was also able to find a professional magazine that has already been published titled ‘Indie’. I will be taking inspiration from this also.

This is my mood board: (Please click on the image to view my mood board on Pinterest).

The look of this mood board is very edgy and emits an alternative and vibrant tone. It intrigues the reader and catches the audience’s eye due to the pop of colour. The mood board in general looks really unique and definitely appeals to those who do not enjoy ‘basic’ music.

My Audience Profile

Here is a slide show on the research that I did for the genre of Indie Rock:

Here is the Facebook Profile that I created for my target audience:

Knowing my audience is incredibly important because I will need to know how to catch their attention when designing my music magazine.

If my music magazine presents all the key features of the Indie Rock genre, my audience will notice this and be more drawn to it than other magazines.

Branding Ideas + Mission Statement

I have chosen the music genre Indie Rock to create my music magazine as it is music that I listen to in my free time. There are many artists that perform in Indie Rock such as:

-The Arctic Monkeys

-Mumford and Sons

-Florence and the Machine

-The 1975


Indie Rock fans are usually young adults who prefer to listen to alternative styles of music. Indie Rock has been popular since the 1980’s but really started to blossom in the 1990’s when ‘Nirvana’ promoted the style and became a huge, international craze.

The genre generally interprets a lot of acoustic guitar but the style can varies with many different instruments and sounds which is what makes it so unique and likable.

Mission Statement:

My music magazine shall be titled ‘Indigo’ and shall promote the style of Indie Rock music in a modern and unique form. My target audience will be from ages 15-25 and the young demographic will be reading about the current most successful and chart topping Indie Rock artists whilst exploring new musicians trying to make their way into this field of work. 

Indigo’ will promote the style of Indie Rock music in a modern and unique form. The young 15 – 25 year old demographic will read about the current most successful and chart topping Indie Rock artists and explore new musicians trying to make their way into this field. Indigo will release information that will both intrigue and inform the reader in an eye catching, sophisticated and glamorous way and will hook the audience instantly.

Here is my word cloud:

I wanted to create a very simple yet modern looking word cloud as this is the style my music magazine will portray

Creating this word cloud allowed me to gain more knowledge about indie rock and it’s culture. I will be sure to interpret these skills when creating my music magazine.


Previous Student’s Work

In today’s session, I was shown various music magazine copies made by previous students and was told to annotate them. This will help me when creating my very own music magazine. I could see both the good and the bad aspects of these posters and knew that I would have personally stylized them very differently.

Example 1:

In these images, the creators were able to frame the shot really well. The end result looked well placed and accurate. The positioning of everything on the page looked professional. The creators also used a wide range of shots such as landscape shots, mid long shot and close ups to create their magazine.

I would have liked to have seen a few more close ups but in general, they managed to vary their shots well. The mise on scene in these articles were also used very well. For example on slide three, I mentioned that the glass effect they used creates a rebellious tone and emits a dangerous feeling about the article. They did a spectacular job.

In comparison to some of the other articles, these three managed to manipulate their images well and there were no visible mistakes as far as I’m concerned. The images all look very professional.

The language used was also appropriate and engaging. The creators used a positive semantic field to really sell their magazine to customers wanting to feel good about themselves. The students also integrated text and illustration in DTP format very well.

The typeface in the first slide could have been a lot larger. As it is a contents page, the audience needs to be able to read what is going to happen within the magazine.

I am really glad that I was able to analyse and asses these examples as this task will help me when creating my very own music magazine.


So…I’m Ready to Make some Media!

In the future, on my media course, I will have to create my very own music magazine. During my first term of Media Studies, I’ve learnt a significant amount, broadened my knowledge and tested my skills in many different areas. I’ve made mistakes and corrected myself along the way and now feel confident in the following term. 

Narrative and story telling are a huge part of the media and I now know that I must interpret these skills if I want to catch the audience’s attention. Visual areas such as: text, images and font are also incredibly important when conveying to the audience the style of media I’ve created.

This will help me in the future of this course. I can not wait to get stuck back in after half term!

My Tour Poster

Here is my feedback:

Please click on the first image to see this document in a larger form.

I was really proud of the outcome and thought that the design was definitely appropriate to the style and genre of ‘Rock’. I had a lot of fun creating this poster and learned a wide range of skills in the process. I hope to expand my knowledge on Adobe Photoshop and Indesign as these skills will help me in the future. 

Here is my final Music Tour Cover:


My Copy of a Professional Magazine Front Page

Please click on the image to see it in a larger form.

The image on the left is the original music magazine cover and the image on the right is my interpretation of it. I wanted to use a different image so that I could experiment with the colour scheme and test my knowledge on the software that we were using.

Because I used a different image, I could not get the image to look exactly the same as the original. However, I was able to manipulate it the exact same way as the professional cover and managed to crop and resize it accordingly. I was really proud of the outcome.

It was very difficult to find the exact same font, but I was able to stretch the text and experiment with the spacing between the letters to make it as close as possible. The original cover used multiple fonts and I spent a long time editing these fonts to make them as exact as I could. My skills were really put to the test but I was happy with the outcome.

Three things I did well:

-I was able to edit the font to make it appropriate and accurate to my interpretation of the music magazine.

-I used a different colour scheme and it worked really well!

-The layout and structure was accurate to the original.

Three things I can improve on:

-I could learn how to use the snip tool on Photoshop properly and interpret this skill into Indesign.

-I could work on making the image in better proportion.

-The joined up font could have been more accurate.

I did not follow the colour scheme of the original music magazine because I thought I would gain more skills by creating my own. The image that I chose inspired me to base the magazine on a hot pink cover; the outcome created a funky and modern style magazine that grabs the attention of the audience instantly. It was a very fun colour to work with.

My lick and stick design was fairly similar as I liked the original layout and decided to keep it. The title could have been placed lower down (allowing more attention on the cover stars) but I tried it out and it didn’t work well. I was much happier with the layout after I’d tweaked the original.

I was consistent with my fonts and text size and was fairly accurate with them as well. I did have to change and experiment with different sizes as the fonts were not exactly the same and therefore took up a different amount of space. But I was pleased with the outcome.

I was really happy using both Photoshop and Indesign to create my Music Magazine. Personally, it was easier to use Indesign because I did not have to use the snip tool. This software was a lot easier for me to use.

Youtube links to help me out in the future:

Please click on the thumbnails to watch the tutorials.









Lick & Stick Mock-Up

  Original Music Magazine           Our Interpretation              

The purpose of this task was to was to portray my understanding of the design technical features of a music magazine. I used terms such as: the Main Cover line, Masthead, Plug, Captions and more to show my understanding of this area. 

This task will help me when designing my music magazine as I now know the structure of which a music magazine places its text and images in order to grab the audiences attention.

A Front Cover Analysed

I learnt that front covers are very important when designing our music magazines. The cover must grab the attention of the buyer and reveal the right amount of information so that the customer wants to find out more. Analyzing this front cover gave me ideas and insight for when I design my own. I have learnt a lot about the psychographics and demographics and how they impact the contents of the magazine. 

This will influence me when designing my own magazine and I now know the importance of a front cover.


Audience Profiling

For a magazine to be successful, it must to appeal to it’s target audience. Magazine companies therefore usually interpret their audiences’s hobbies and preferred entertainment into the covers of their front covers. In the image above, we have a Hammer magazine and an appealing front cover to grab their target audience’s attention.

The demographic information from this site told me that readers of this music magazine were mainly men aged between 25 and 39. Their social grade is ABC1 and are regionally from Northern Scotland.

These readers were usually involved in military and defensive professions and earnt more than £1000.

This particular magazine attracts the attention of Psychographics like hardcore rockers and people who enjoy listening to the metal music. The lexicon used on the front cover is an example of a negative/aggressive semantic field. These words are often used within rock songs. Even the title of the magazine emits a violent and rebellious tone. The site suggested that the people listening to this type of music were described as individualists and rugged traditionalists. They also stated that these people have a love for the outdoors and show that they are different.

When creating my music magazine, I will use the knowledge that I have learnt in this session to attract the attention of my target audience. I now know that my target audience is vital in order to pitch and brand my magazine correctly.