Category Archives: Digi Pack

Evaluation of shoot

Our first shoot for our Digipak went really well. Though are intentions weren’t quite clear yet, we still had a strong idea on what we wanted our audience to understand when analysing these images.

Because we had discussed what we wanted to do with our shoot, we knew exactly what to bring. Dani was in charge of bringing the cling film and tinfoil, the models were in charge of bringing their own clothes and Haygan and I were to bring the equipment. We managed to organise a lift with Sam, one of the models, who tried to take is to Fort Richmond…we got lost so we had to compromise!

Luckily we were very close to a forest where we thought the man made textures of the cling film and tin foil would contrast nicely with the natural elements f the forest. The shoot went really well and I was very chuffed with the results. The weather was also the perfect condition to shoot as a plus., we were able to see the models clearly and create shadows if necessary.

Once we arrived, we evaluated the setting and figured out where would be the best place to shoot. We wanted to convey themes of: mystery, identity, isolation, surrealism and loneliness throughout the images, which we were able to achieve and were very happy with. The MES, camera angles and location worked in our favour and the shots we obtained were excellent! The models acted perfectly, even though their faces were covered and everything went accordingly to plan. 

These are some of the images we managed to take, although we may not use all of them, they most probably will appear on our website.

Contact Sheets

The pictures above are the images we collected from our highly successful shoot. We have picked out the images that best represented the Indie Rock style and suited our genre well. We did not delete the bad images as they could be used later on! However, these are the shots we felt happiest with.

The forest worked really well with our idea and contrasted nicely with the man made products we used to costume our two models, who were excellent as well! We were incredibly impressed with how the images turned out and we are truly excited to start working on how to edit and make these pictures look surreal and visually engaging. We collected 222 shots which were a lot more than we were expecting! But having too much is definitely better than having too little.

Some of these shots have the potential to make their way onto the Digi Pak and the others may feature on the Band’s website. The minimal use of mise en scene allowed for the band to be captured in their natural essence, the use of tin foil and cling film adds a surreal and almost dystopian effect to the image. We were truly happy with how they turned out!

I have learnt that it is highly important to create contact sheets of all our shoots as it allows for us to analyse which images work best over others. I am confident to start working and these shots and make them as creative and interesting as possible!

These are the contact sheets we collected:

These are some shots from our shoot!

 

Digipak Photo mock- up

This is my group’s photo mock-up of our DigiPak.  We collected existing photos that we thought related to the Indie Rock Genre and created our own graphic product that appeals to our demographic. This was a great task and will help in the production of our actual DigiPak.

These are the images that we felt best represented our Indie Rock Genre. We have noticed that Indie Rock stars often tend to keep their identities as hidden as possible. We therefore chose images where it is difficult to read their expressions. We added a sophisticated and simple white font so as to not distract attention from the actual image. When it comes to creating our own Digipak, we hope to incorporate some graphic design also.

We decided to choose these images and fonts so that our demographic could easily associate with our genre. We chose for the front cover, a man walking along the road on the yellow lines. We tilted the image to the side and added dark effects so that it captured the dull and mysterious aspect of the genre. We then chose a similar image for the inside cover and had a man stuck underneath the yellow lines in the road, creating a recurring theme. For the second to last page, we wanted to create a sense of authenticity and differ from the previous images. I personally really liked the inside image of the man laid down on the lawn as it captures him in his natural form. The last image is of a man tripping over the yellow line in the middle of the road, therefore we brought it back to the previous images we had chosen before to create a sense of professionalism.

These images were quirky, alternative and captured the style of Indie Rock perfectly. We thought that these ideologies best represented the style of Indie Rock and our band. 

Digipak Moodboards

My group and I created multiple moldboards that would help us visualise what our genre was all about. this is an incredibly helpful task to have done as we can now see the sort of colours, textures, styles, topics and themes merge together nicely to create an effective Digipak that relates to the genre.

These are the moldboards that we created and thought help fit the album, genre and star. Indie Rock is an incredibly artistic and creative genre so we decided to incorporate this into our designs. This helped us gather more ideas on what our Digipak could end up looking like.

The band is conveyed as alternative, edgy, involved in their music, passionate, intense and wavy.

The mood boards connote the inside mind of what it’s like to be an Indie Rock star. There is always something constantly happening, it is never calm. It’s always bubbling with new ideas on how they can make their music better for their audience. This displays just how caring and involved they are with their target audience. Indie rock ideologies often include having to deal with negative emotions. This is not ignored but embraced which is why a lot of Indie Rock songs are based on sadder more depressive topics than positive ones eg: breakups, depression, losing a love one etc. 

We have also decided for our band to be called: ‘Flatline’ and have chosen a few fonts that we like and may use for our Digipak design.

Digipak – Previous Students Work

I have chosen this previous student’s work, it is the Digipak cover for the album Seafret Oceans. This work was worthy of a band 4 for multiple reasons, I was particularly inspired and intrigued by the advanced use of Photoshop and hope to incorporate something similar into my own work.

I will be analyzing these Digipaks based on this assessment criteria:

I had to keep this in mind:

Use of camera and Photoshop:

For me personally, what caught my attention for this Digipak was the amount of effort they put into the Photoshop. The front cover is especially interesting as they incorporated the background into the main focus of the cover. I liked that the main cover star doesn’t have an identity as it creates a sense of mystery.

The colour blue is also a nice continuous theme as it relates to the title of the album. The use of camera is also really clever, the close ups allow the audience to connect with the performer on a personal level. I loved the extreme close up on the fingers playing the guitar as well as it relates back to the musical aspect and purpose of the album. As a whole, the use of Photoshop and camera allow for the simple images to look complex, creative, polished and professional. That’s why I would give this an Upper  Band 4.

Selection of Mise En Scene:

I really liked how this group didn’t go overboard with the amount of Mise En Scene. They kept it to a minimum but it all worked together nicely. For example, the frame used on the front cover has two purposes, it allows for the audience to see the title of the cover and also portrays the creative nature of the album. It could also act as a metaphor;not knowing one’s identity. 

The guitar strings are also a great prop to have, it represents the band’s passion with music and also promotes the genre of the band as a plus. The blue paint is a great use of Mise En Scene, it resembles the colours of the ocean but also create a recurring theme and metaphor which is later discovered in the music video. I think that this was an great way of using simple yet effective Mise En Scene. I would like to see a few more props as it may help communicate more about the band rather than the narrative but in general, it is a great piece of work. That is why I would give this a Lower Band 4.

The Choice of Words:

The album title is an excellent representation of what is happening within the narrative, though this doesn’t relate much to the performance or band, it is still an effective title and grabs the audience’s attention. The lexis ‘Ocean’ allowed for this group to be creative and shape their whole Digi Pak design on this one word. It created a sense of professionalism and look incredibly polished! As for the song tracks, I also believed they were very inventive but I wanted a bit of differentiation from one another as the majority were just one word titles.

I think in order to have made their choice of words slightly more effective, I would have created a bit more diversity and related back to the band rather than the narrative all the time. The title ‘Oceans’ was a brilliant choice but I feel as though they could have chosen a title with a bit more authenticity. It still worked incredibly well though, that is why I would give this a Lower Band 4.

Creative use of DTP:

I loved the use of colour in this DigiPak. The blue not only resembled their album title but also conveyed key themes such as: loneliness, isolation and sadness that are seen in the music video. I also find the contrast between the skin colour and the blue paint on the back of the album to be especially interesting. This communicates to the audience that these themes and emotions are taking over him, and I think that is very beautiful!

I also loved that the photo shopped image of the human head on the inside page had an image of the ocean. This, yet again, can be communicated as a metaphor, indicating that the performers mind is uneasy like the waves of the ocean. I thought this was a subtle and clever way of incorporating the key themes of the performance and narrative into the album cover. That is why I would give this an Upper Band 4. 

This task will definitely help me in the production and research of my own Digipak. I can see that in order to create a successful Digipak, I must keep in mind that the use of Photoshop, colours, imagery and themes will be important when designing an album to fit my genre. I am excited to get started!

Digipak Conventions Analysis

This is my first annotation of a Digipak cover! I took Twenty One Pilots’ ‘Blurryface’ album as I found it visually intriguing and interesting to talk about.  It is important to remember that using colours, fonts, designs, register, tone, framing, composition will all convey and sell a story. I learnt that this is a mini textual analysis on how media language is used in this CD cover to convey an idea, genre, brand, image.This task really helped me out with picking apart the key features and conventions of a CD cover. I know this will help me in the production of my very own Digipak and for when I start to analyse text for more media essays.