Category Archives: Music Video

Feedback from Teacher

This is the feedback my teacher gave back to our group. I was expecting a lot more negative feedback so I was really happy to see how happy our teacher was with our work (especially the edits I did!) This feedback is incredibly helpful and will definitely come in handy when we start drafting our third attempt. I am excited to put this criticism into something positive and make improvements on my work for the better.

Here is the feedback that I have summarized into a few bullet points:

  • We need to sort out the pace during a few shots as they are too long and don’t match the rhythm of the music.
  • Film the narrative and ‘surreal performance’.
  • Get a few more close ups of our performer singing in a bit more depth.
  • The continuity is a bit strange at times.
  • Take out sections where the performers are laughing or looking directly at the camera as it’s not serious enough.
  • Just go over the video and sort out any strange edits.

Positive Feedback:

  • The pace of the edit is great at the start.
  • The black and white filter looks really edgy and alternative.
  • The performance shots of Jacob look excellent.
  • The mise en scene works nicely.
  • Nice use of advanced cinematography.

Audience Ideologies

Holding Onto You by Twenty One Pilots is an Indie Rock/Electro style piece of music. This is my audience ideology. My group and I spent ages discussing who our song would appeal most to. With a bit of help from You.Gov, we found that a majority of the UKs population that are young female adults like to listen to the band 21 pilots. This surprised me as I thought the band focused more directly at men and was surprised to see so many women enjoying the music as well. 

This task allowed me to understand who we would be basing our music video at. This will definitely help me in the making of my music video as I will know exactly what my target audience wants to see and how the structure of it should be laid out. I was able to create a ‘typical audience member’ that would help me when finishing my video. I used the Blumler & Katz uses and gratification and the demographics and psychographics. 

  • Demographics: Skilled Working Class and Lower Middle Class
  • Psychographics: Alternative and Fun / Atics

Music Video Draft 2 Includes Narrative

This is our second draft of both the narrative and performance video. It still needs a lot of work and quite obviously, we need to film a lot more. We do have this organised and know when and where we are supposed to go. 

Obviously this needs a lot of work and it is no where near finished. But I feel there are certainly aspects of this edit that i want to keep. I feel like the start of this video is really strong and it’s just the end that needs a bit of work. It’s very difficult choosing what works and what doesn’t! I would really like to interpret some more advanced editing into this video as it would really show off what my group and I are capable of. We will try to interpret this into the fourth draft. When we receive our feedback, we will know exactly what we need to do also.

I edited the majority of this clip aside from a few moments towards the end. I am really proud of the work my group and I have done and would like for my peers to have a proper go when it comes to filming the footage for our dream sequence. This will be very interesting for the audience and visually different as opposed to everything else. The idea is to give the audience something fresh. 

In order to improve in the future, I think we as a group need to organise and takes turns with the edit. This will ensure that we have a professional and well thought out video. We can also interpret each of our own ideas and take pride in the small sections that we did. Again, this edit needs a lot of work but we are still learning and enjoying the process!

Here are some specific targets that we need to focus on in order to improve:

  • Film for our surreal dream sequence
  • Collect some more footage for the narrative
  • Sort out the colour bleed and experiment with it
  • Add in some more energetic performance shots
  • Sort out the rhythm and pace to match the tone and feel of the song
  • Stabilize a few more of the shots
  • Remove grain from a majority of the performance shots
  • Finalize everything!

Shoot Evaluation (Narrative)

The narrative shoot in general went really well and my group and I were able to achieve over 100 shots. We wanted to make sure every shot was perfect and spent the majority of the day moving around and filming in multiple locations. We still need to film in the studio and take a few more shots to finish the narrative off which we will do over the course of this term. 

I was really happy with my group and found that the three of us were able to work quickly and professionally. We also used the whole day to film as our narrative was quite long! Being the performer for my own music video was also good fun as I was able to convey exactly what the three of us wanted to get across to the audience.

The location itself (Dani’s house, The Terrace and The Constitution Steps) for all of our narrative shots were brilliant. The simplicity of the bedroom worked really nicely and added to the feeling and mood of our whole video. I particularly enjoyed the fact that Dani had a dog! He really was the star of the show and we were very tempted to have him in the video.

As for all of my tasks so far, there are definitely a few things that we could have done better in order to achieve some even greater footage. We have had to face a few issues in editing because of these flaws but we are learning how to work with them and make them look decent. 


  • We were able to capture a variety of different shots and had enough to fill the whole song.
  • The mise en scene looked good!
  • We were able to follow the mood board clearly and complete it.


  • We could have filmed the final sequence after I fall asleep.
  • We could have sorted out the lighting in a majority of our shots
  • I should have been far more dramatic/happy after I had taken the tablets.

Here are some pictures from our day of filming:

Production Meeting Agenda for Narrative Shoot

This is our production meeting agenda. This will determine whether we will have a successful shoot or not! It is really important for us to have a copy of this for the day of the shoot as we will need to know where to go and what time we need to be there. My group and I also have a group chat on Facebook Messenger which we will be communicating with each other on so that we know exactly what to bring on the day.

These meeting agendas are vital for when it comes to the shoot as we will want to be as prepared as humanely possible.

Narrative Storyboard

This is our narrative storyboard for our shoot tomorrow! I am very excited and buzzed to do this shoot as we have been planning it for so long and really want to do a good job. We put a lot of work into this storyboard and we are very pleased with it.

The storyboard is very important when planning for any sort of video. It will tell us exactly where we need to position the camera and determine that we will capture everything. If we didn’t have a storyboard, we would be sure to miss out lots of some really good and effective shots. The storyboard can also help us be more organised and save a lot of time which we can use for perfecting and re shooting specific shots that might not have gone very well.

We will be sure to follow this plan when filming tomorrow:


Shoot Reflection (Performance)

This is my reflection of our performance shoot. Below are some images of the production of the shoot. We all has a really good time.

The Performance:

We sent about three hours filming our performance shoot and about one hour to set up. It was a long and painful process but the footage we received was brilliant and we were all incredibly chuffed. 

The performance actually went really well and despite the two performers feeling a bit nervous about the shoot, they managed to relax and get into the music. I was very impressed! The costumes worked really well as a plus and I am happy that we looked into the smaller details of what they were wearing. The tattoo sleeves worked especially well and so did the funky glasses. The use of props also looked professional and realistic, I’m very happy we went that extra mile to get hold of some proper instruments and access to lights.

The three of us were also impressed with the location as the dark studio reflected the style of the Indie Rock genre extremely well and definitely met the given conventions. 


  • We will make sure to capture some more close ups of the performers facial expressions during our next shoot.
  • We will use more push ins and interpret this into our editing.
  • We will work hard to make sure we set up quicker and in a far less stressful environment/atmosphere!


Narrative Development

Our narrative shoot is this Tuesday and my group and I have to be aware of what we want to get across to the audience and how we are going to do that. We have therefore created a narrative structure that will help us in the production of our shoot. I think this was an excellent idea as we were able to discuss what needed to be shown on camera and more specifically why. I am happy with the document we created as it will come in handy when we need it most this Tuesday!

The relationship between our narrative and the song will be amplified as we want to create our own themes as well as relating to the song. This is because the narrative is subordinate to the performance.  We will use a complex narrative structure to convey our central character repeating a routine like week and will use inter textual references to depression and anxiety.

To meet the narrative conventions of an indie rock music video we will have to use repetition  and authenticity.  We will have a catalytic moment at the very end of our music video where the equilibrium will be disrupted and our star will break free from her usual routine. 

Performance Rough Cut-Draft One

This is the rough cut of my music video for if it were just a performance shoot. It is a very messy and imperfect piece of editing and definitely requires a lot of work but I am happy my group and I had enough footage to source it. We were able to capture some really interesting and advanced moments of cinematography which I am really proud of and will definitely be using for the actual video. I am also incredibly proud of the two performers who properly threw themselves into the song and had a good time doing so!

Personally, in order to improve this shoot on my behalf, I would have checked through the footage as we were shooting and tried to get a few more close ups. This is key for capturing reactions and facial expressions;I wish we had captured more! I would have also played around with the lighting in the room as we could have experimented a lot more with the different coloured gels. It would have been really effective to have different colours at different moments in the song to convey different feelings and emotions. I am still glad that we were able to use the red gel as this definitely came off as being more passionate and angry which is just our intention!

What Went Well:

  • We were able to capture a lot of really professional and polished looking shots that will make our music video look great!
  • We created an emotive and suited atmosphere for the performers to work in so we managed to create the right mood for the video.
  • We were able to experiment with a lot of moving shots that ended up looking fantastic.

Targets For Improvement:

  • We should have sorted out the lighting and made sure there was no grain or too much contrast on our footage.
  • We could have also captured some more reaction shots and facial expressions as these are key when getting across a certain message.
  • We could have done more push ins, dolly zooms and high angle shots as this would’ve been far more effective and interesting to watch!

I am extremely pleased with the footage we managed to get and can’t wait to put our creative ideas together again when filming for our narrative, I’m thoroughly enjoying myself!