(Please click the image to view the website for yourself)
I have chosen to analyse previous students work ‘The XX’ as the genre is quite similar to our brand, an example of this is the colour palettes. The use of cool toned colours such as blue and purple along with the contrasting neon pinks. It is easy to navigate yourself round and has a simple but effective layout. The latest video contrasts the pastel backgrounds. The target audience can establish that the band is an alternative genre, it fits the repertoire of elements for the genre of the music.
The initial page, Home page, is laid out with a leaderboard at the top in a very simple font to convey the brand image. The home page also includes a filter along the top bar as a sort of navigation bar, this takes you straight to the specific section instead of scrolling down. The hero shot is placed in the centre of the page, this is conventional of a website, along with;
and links to social media pages.
these are all used to represent their brand image. The colour palette is carried throughout the website as you scroll down. The genre is accurately displayed in the about section, this gives the target audience a background story for the band and help them connect to the performers. Another section which conforms to the image of the brand is the cinematography used as it fits the genre well as it is shot mainly in mid shot to convey the sense of mystery and the quirky style the band want to portray themselves as, this makes the experience the website more conventional to the fans hopefully resulting in them a preferredreading of the website.
The one element of the web page I would change is the use of blank space, the background is very simple as it is blue with some lines on it, however there’s actually very little going on in the background. Although they included their most recent video, it would be nice to fill this space with some more of their work to use as a pull for their targetaudience. The use of pulls may also be effective and could improve the overall look of the website, however I think the brandimage is displayed accurately through the use of colour, cinematography and specific websiteelements.
Here’s our Screencastify on Sigala’s Official webpage.
We all analysed the website and replied to the questions;
What are the conventional pages & typical information on a music/band website?
Can the user find what they need/expect?
How many clicks away from the home or splash page is the information and content?
What is the call to action and how is that promoted on the site?
What tools/experiences does the site offer?
How does the design of the site reflect the brand image?
How does the digipack and video design reflect in the website?
Does the design and layout of the website suit the target audience?
Is the design consistent across the pages?
Blumler and Katz explore the uses and gratifications theory, this allows people to understand why and how people actively seek out specific media to satisfy specific needs, it is an audience centred approach to understanding mass communication.
Here are some terms I’ve learnt so far from learning about creating a webpage, I looked up other artists and applied my knowledge to see what they’d included in their websites. This will help me when creating my own website to know what I need to include.
The website’s are very similar to a magazine as it incorporates elements such as the leaderboard, which acts as a masthead. Along with the ‘Hero Shot’ which correlates to the main cover star.
Our shoot went very well, even thought it was quite spontaneous, my group found we had a lot of high quality shots due to the different angles and distances we did. This helped us as we were then able to use a lot of our shoot images in our digipak draft 1 for our artist L.U.N.A.
Our favourite shots we took were:
A motion shot of ‘L.U.N.A’ whipping her hair to the left,
An extreme close up of the eyes (the purple eyeshadow made this shot stand out significantly) and we could do lots with it when editing,
A close up of her looking straight into the camera (The shadows and lighting complimented this shot extremely well as it made her features pop).
However when we started to edit our shots on Adobe Photoshop, we discovered we don’t have enough images of just our performer for our front cover to accurately represent our genre, and although we collated a lot of different angles and distances, we didn’t use any props or different locations, therefore my group has decided we want to do another shoot where we can do all these things.
This hopefully means after our second shoot we will have plenty of shots to use on our digipak in which we can add effects to using Adobe Photoshop and InDesign.
During this topic, I have advanced my skills in Photoshop using filter tools to enhance specific elements of the image, my favourite tool was the Camera Raw Filter, this helped my group when creating the first images for our digipak we increased the saturation and changed the levels to make the image cool toned or warm toned, we did this when turning her eye neon pink and electric blue. I used this tool once again when selecting just the pupil to make it stand out from the white of her eyeball. I used this to reflect the electric, unique nature of the performer and their music.
I also played with effects such as the brush stroke tool however it didn’t come out too well as it didn’t match the genre of the image due to it being so close up, the brush had a major effect, this lead to it looking too heavily edited and rubbish. We tried to use liquify to photoshop our performer’s neck inwards to make her conform to social expectations. Overall I think I have advanced my skills in Adobe Photoshop and it will help us in the future when creating our second draft of our digipak.
Here are the contact sheets for our first shoot for our digipak cover. We used a variation of shot distances but our favourite were the extreme close up’s of the eye and the mid shots of our performer whipping her hair.
Once we’d done out digipak photo mock-up, we gathered some feedback form our peers as to whther or not we were achieving our aims and what we could do to improve. Below, we have compiled a load of adjectives and a collection of genres suited best to our album along with some which don’t. The most popular were Indie-Pop and R&B.
This displays clearly that we have achieved what we needed for our target audience and it was very easy for our peers to discover what our digipak was about, this feedback helped us understand what colours, typefaces and images portray of genre and adjectives best. This shows what are digipak was created for and it was easy for our peers to be able to decode the main genres and the main affects that we wanted it to have on them.
This feedback from out peers has helped us to be able to expand on what colours, typefaces and images fit the best with our genre and artist. We gathered this feedback by asking different age groups to put a tally by which adjectives and genres they thought our digipak was, we gave them two tallies each. The adjectives we used in our feedback sheet encoded our digipak well and our audience decoded our genre correctly, resulting in them having a preferred reading on our digipak, this then told us our mock-up digipak was successful.