July 6

Music Video Draft 4

This is my 4th draft of my music video, we have added lots more including:

  • After effects, such as echo’s
  • Video transitions, including fades in’s & out’s
  • Lumetri colour, using curves and colour wheels
  • Adjustment layers, also incorporating Lumetri colour.

Feedback from a peer, what he liked about the video:

  • The mise-en-scene used,
  • The fast paced cuts in time with the beat of the video,
  • The shot of the burning daisy, with the colour correction effects…

One of my peers mentions how there isn’t much to improve on as he really likes the video, he said if we were to do anything we should focus on the last minute, and keep the pace as consistently fast, like the rest of the music video. Over the next couple of days, this is what my group will look at when improving our music video.



June 29

Production Skills Evaluation 2

Our group had Lenny Lenfestey come into our class and give us feedback on our music video, the main bit of feedback he gave us was that the performance image angles are really good, however they need to be slightly colour corrected so that they all match and it will make it more aesthetically pleasing for the audience. He taught us some more technical skills such as:

  • The echo effect,
  • The adjustment layer,
  • The Vignette effect, that frames the image,

In this first screenshot, I used an echo effect when our performer is being pushed on the swing.

Overall this helped develop my skills in all these fields, especially technical skills where Lenny, taught me how to add echo layer, which makes our videos look more like a memory when we use that effect especially as we’ve added an adjustment layer over the top which is a Sepia like effect, this aids to the idea of it being a flashback, the reason for these effects are that in the video we need to clearly display that she’s looking back on memories as opposed to it being in real life. This helped me improve my technical skills and showed an improvement when I next went onto Premiere Pro.

Here we used colour correction in which we then added onto an adjustment layer so we could lay this over all our rose clips. This colour correction enhanced the reds within the image, to make the key flower stand out.

We used more video transitions to give our video more fluidity, as it create a smoother transition between our narrative (the flashbacks) and our performance (the present). We used the technical skill to layer the performance over the narrative, this also represents how her memories are still with her and are interlinked.

June 22

Music video Draft 3


This is our third draft of our music video, what we have changed is our performance shots as we were unsatisfied with our last shoot therefore re-shot the performance at my house. We have asked fellow media students to give us some peer feedback on our music video, this is the feedback we have received:

Targets for improvement:

  • Larger variety of shots,
  • Colour correction,
  • More locations,
  • Clearer narrative,
  • More clear that it’s a flashback.
June 21

New Performance Meeting Agenda and Storyboard

My group had to reshoot our performance as we were not happy with the result of our last shoot, however we liked the red costume we used within our shots therefore we stuck to this costume.  As yo will see in our Production Meeting Agenda here:

We knew what shots we had to collect in this shoot therefore we didn’t need many photos for our storyboard, it was also a short shoot and we would have run out of time with any more shots than we thought of on our storyboard. Here is a photo of our storyboard for our second performance shoot.

June 11

Feedback From Teacher

Here is some feedback from our teacher, our targets given were:

  • Start with a close up to connect the audience with the singer,
  • Edit the rose scene as he gives it twice, improve the match on action,
  • More CU’s of the rose to show the connection,
  • Hold the reaction shot for longer,
  • Cut to his reaction,
  • More reaction shots,
  • More CU’s to show connection and clarity,
  • POV of her swinging on the swing,
  • CU of Brooks hand pushing her on the swing,
  • MS/CU of the ‘classic kiss’ between the two characters,
  • Get rid of the long shot of Lucy dancing on the balcony,
  • Tracking shot of them walking through the flower pathway,
  • Walking towards the camera and transitioning through to the next shot,
  • When they fall have a handheld canted angle as though the camera is tumbling with them and the audience will then connect with them,
  • The continuity doesn’t work when they walk across the screen as they fell beforehand,
  • CU of the dog,
  • Cut to narrative when she’s not singing words, so when she sings ‘ooh’,
  • CU of him pushing Lucy away,
  • Make it more obvious that he has left her within the narrative,
  • Look into his eyes when she sings ‘when I look into his eyes’,
  • Make a more obvious link as the why she throws the jumper back at him, ensure the audience know it is his jumper,
  • More connection between the couple,
  • Tracking and Dolly of the picnic box and opening of packets etc,
  • Add another significant flower, so that there is 3,
  • Add more symbolism between the flowers,
  • At the end she could press the flower into the photo book and we can turn the page to show the pressed flower to show a running light motive throughout, that glues it all together,
  • Focus more on the idea of them breaking up,
  • Display clearly the deterioration of their relationship,
  • Make the story more obvious earlier on, before she’s started singing about it,
  • Running symbolism throughout of the picking of the petals, the classic, ‘he loves me, he loves not’, this can represent the classic symbol of a relationship being on then off.

Elements she liked were:

  • Our editing to the beat on ‘live it up, live it up, live it up, now baby’,
  • The smelling of the rose shot,
  • The amount of close ups,
  • Filmed well,
  • The lip sync,
  • Cut to CU and match on action of Brook’s hands on Lucy’s hips,
  • Shot of Lucy on the swing,
  • The close up of her crying and mascara down her face,
  • Mise-en-scene with the picnic box etc…,
  • The use of flowers within the narrative,
  • The clarity of our shots,
  • The performance shots.
June 11

Music Video Draft 2 Includes Narrative

This is Draft 2 of our music video which includes narrative and performance this time. As we’ve included narrative in this edit it has improved immensely,

Certain areas we found worked really well were:

  • Editing to the beat,
  • The mise-en-scene used within our narrative,
  • Our lip-sync,
  • Our location works really well within our genre.

Some targets we’ve given ourselves are:

  • We need to include more reactions,
  • More close-up to help with the match on action,
  • And continuity of the edit.


June 11

Audience Ideologies

For my audience ideologies I couldn’t find Sinead Harnett on YouGov.com, therefore I looked at similar artists within the Indie-Pop/R&B genre, such as Rita Ora, we included interests, demographics and political views. We would like our target audience to decode as we have a few hidden messages and symbols within our video and we hope this gives a preferred reading of our music video to our target audience, therefore we discovered what the common psychographics and demographics of our target audience, this may also help with social interaction as they will talk with friends about the symbols within the video. This is their profile below.

Here is my audience ideology of a girl I created, as I think she would be into our music and here are the type of things she is interested in. This helped me to discover that our targets audience were… Skilled working class and lower/ middle class and mainstreams and outgoing.

June 4

Production Skills Evaluation 1

The design skills and production techniques I have learnt throughout the planning, production and post-production of our music video are:

  • The planning and organisation skills used when directing the shoot,
  • The use of cinematography techniques (including framing and angles) when filming,
  • The use of technical design skills in Premiere Pro when editing our video.

Some new techniques I have learnt during the process of creating our music video:

  • Ensuring the continuity within our music video adds up,
  • To ensure you collect enough footage for our performance and narrative,
  • Always remember to get as many close up’s as possible,
  • I have learnt to edit to the rhythm to make the video more aesthetically pleasing for our audience to watch.

These skills will help me in my development in the production and post-production areas as we continue to film and edit our music video, here we have razor bladed many clips together, flashing between narrative and performance, also to increase the pace of the edit. These are the same as the rest of my group, as we all participated evenly and shared roles in which we all have individual aspects we need to improve on but overall we have the same targets.

Here’s an example of one of our many close-up’s/ match on action’s which we have edited very finely also with the razor blade tool and have edited to the beat by looking at the audio.

Here we edited to the beat and changed the shot every time she sang ‘live it up’ to show our varieties of shots and to make our video more aesthetically pleasing for our audience we did this by looking at the height of the bars within the audio which we key frames and cut up to ensure we could fit clips in between a beat.

June 4

Shoot Evaluation (Narrative)

The narrative shoot we shot on Tuesday went very well.

As a group we went to my house and filmed around my garden which made it:

  • A unique location to shoot in which means no one else would have the same backgrounds.
  • Lucy and Brook worked really well together they were very co-operative throughout the shoot.
  • We also had a great pace and got all of our shots completed quickly, ensuring we could take more shots with different angles throughout the day.

A few targets we have given ourselves to develop our directing skills and cinematography skills are to:

  • Try and get more close up’s and more match on action’s.
  • Make sure all of our shots are in focus.
  • Ensure there is a variety of angles of each shot for each location
  • Retake the shot two or three times to ensure you have got that ‘perfect shot’

Giving ourselves targets enable us to make sure we achieve these when we shoot in the future.

May 17

Risk Assessment

Here is our risk assessment for our location shoot for our narrative. This is to prove that we understand the risks that we are taking when going out on our location shoot and we have shown how we will avoid and prevent any possible risks.