November 12

Web Page Draft 2

Click on the image to view our full Wix Website.

We have adapted our music video to make it much more professional, we’ve changed the colour scheme to fit our star image and added much more navigation to make it easier for our target audience to find their way around the website, hopefully giving them a preferred reading of the site and our products, such as the digipak which features on our home page along with our music video. We’ve added a navigation bar which is pinned to the page, we have also added more pages such as Merchandise and Recent News, these link to pages such as MailOnline.

November 5

Web Page Draft 1

Please click the image to view the full website.

Our first draft was very successful, we have been given some targets from peers and our teacher, here’s what they said:

  • Add some album covers (random images to act as album covers)
  • The background might be too busy,
  • Make the menu and navigation bar more prominent and obvious,
  • Add some made up news stories, or made up tweets,
  • Explore different fonts, as its very overwhelming in big blocks of texts,
  • Maybe just keep it for the headings,
  • Calligraphy font is a bit hard to read in blocks of copy so use it only for the headings and then choose a less is more font for the copy.
  • Couple of news stories on a news page?
  • Look at the ordering of the pages – Move about higher up
  • Need the DP to feature higher up
  • Use some of the artwork as a background
  • Remember the site is to promote the DP!
  • Add a couple of previous album covers in a discography section
  • Social Media’s is Medias….no apostrophe, move them higher up
  • Remove the pineapples.
  • Photos – give them some framing or shadow to pop them and add some captions on them.
  • The banana menu is hard to see so make it larger or change the image.

Here’s the final draft of my website.

We have adapted our music video to make it much more professional, we’ve changed the colour scheme to fit our star image and added much more navigation to make it easier for our target audience to find their way around the website, hopefully giving them a preferred reading of the site and our products, such as the digipak which features on our home page along with our music video. We’ve added a navigation bar which is pinned to the page, we have also added more pages such as Merchandise and Recent News, these link to pages such as MailOnline.

 

October 14

Website Previous Students Work

(Please click the image to view the website for yourself)

I have chosen to analyse previous students work ‘The XX’ as the genre is quite similar to our brand, an example of this is the colour palettes. The use of cool toned colours such as blue and purple along with the contrasting neon pinks. It is easy to navigate yourself round and has a simple but effective layout. The latest video contrasts the pastel backgrounds. The target audience can establish that the band is an alternative genre, it fits the repertoire of elements for the genre of the music.

The initial page, Home page, is laid out with a leaderboard at the top in a very simple font to convey the brand image. The home page also includes a filter along the top bar as a sort of navigation bar, this takes you straight to the specific section instead of scrolling down. The hero shot is placed in the centre of the page, this is conventional of a website, along with;

  • merchandise,
  • discography,
  • tour dates,
  • and links to social media pages.

these are all used to represent their brand image. The colour palette is carried throughout the website as you scroll down. The genre is accurately displayed in the about section, this gives the target audience a background story for the band and help them connect to the performers. Another section which conforms to the image of the brand is the cinematography used as it fits the genre well as it is shot mainly in mid shot to convey the sense of mystery and the quirky style the band want to portray themselves as, this makes the experience the website more conventional to the fans hopefully resulting in them a preferred reading of the website.

The one element of the web page I would change is the use of blank space, the background is very simple as it is blue with some lines on it, however there’s actually very little going on in the background. Although they included their most recent video, it would be nice to fill this space with some more of their work to use as a pull for their target audience. The use of pulls may also be effective and could improve the overall look of the website, however I think the brand image is displayed accurately through the use of colour, cinematography and specific website elements.

October 13

Web Page Conventions

Here’s our Screencastify on Sigala’s Official webpage.

We all analysed the website and replied to the questions;

  • What are the conventional pages & typical information on a music/band website?
  • Can the user find what they need/expect?
  • How many clicks away from the home or splash page is the information and content?
  • What is the call to action and how is that promoted on the site?s
  • What tools/experiences does the site offer?
  • How does the design of the site reflect the brand image?
  • How does the digipack and video design reflect in the website?
  • Does the design and layout of the website suit the target audience?
  • Is the design consistent across the pages?

Blumler and Katz explore how to entertain and inform there target audience in there media conventions, they include conventions such as the uses and gratifications theory, this allows people to understand why and how people actively seek out specific media to satisfy specific needs, it is an audience centred approach to understanding mass communication. The Attention, Interest, Desire and Action are essential for any kind of print media.

October 12

Digipak Draft 1

Here’s the first draft of our digipak.

Here’s a screencastify our teacher has done for us as our first load of feedback for draft 1 of our digipak.

Feedback:

  • We need to do the spine of the digipak along with the copyright and publisher,
  • Enjoys the interesting back cover image,
  • Aligning the tracks to the right is nice,
  • Redesign text to fill the blank space, move them upwards,
  • Her face is too pink in the back cover image,
  • Try bring in her neck to make it less thick,
  • The two eyes are amazing but 2 is a bit of a cop out,
  • Change the other inside image,
  • Flip one of the eyes,
  • Need to change the font on the front cover,
  • Rethink the angle of ‘Love To Lose’
  • Front cover is anonymous and intriguing, and follows the same theme as the back cover, with the messy hair,
  • Need her face for the audience to connect with her,
  • Change the blue colour of the font to maybe something bolder,
  • The front page and back page could be swapped so the song titles cover the black space,
  • Text on back page needs to be equal distance,
  • Consider front cover and star image.
  • Dots in between luna are a bit confusing
  • Possibly use a different photo as a front cover
October 11

Evaluation of shoot

Our shoot went very well, even thought it was quite spontaneous, my group found we had a lot of high quality shots due to the different angles and distances we did. This helped us as we were then able to use a lot of our shoot images in our digipak draft 1 for our artist L.U.N.A.

Our favourite shots we took were:

  • A motion shot of ‘L.U.N.A’ whipping her hair to the left,
  • An extreme close up of the eyes (the purple eyeshadow made this shot stand out significantly) and we could do lots with it when editing,
  • A close up of her looking straight into the camera (The shadows and lighting complimented this shot extremely well as it made her features pop).

However when we started to edit our shots on Adobe Photoshop, we discovered we don’t have enough images of just our performer for our front cover to accurately represent our genre, and although we collated a lot of different angles and distances, we didn’t use any props or different locations, therefore my group has decided we want to do another shoot where we can do all these things.

This hopefully means after our second shoot we will have plenty of shots to use on our digipak in which we can add effects to using Adobe Photoshop and InDesign.

October 3

Contact Sheets

Here are the contact sheets for our first shoot for our digipak cover. We used a variation of shot distances but our favourite were the extreme close up’s of the eye and the mid shots of our performer whipping her hair.

September 24

Digipak Photo Mock-Up

Here’s our digipak mock up, we have collected existing images from the internet that we think reflect our artist well along with the genre and brand, this roughly displays how we want out digipak to look.

Above we created our digipak mock up. We added our own text to the front which was her name and the back we included songs from Sinead Harnett’s original album. We decided to use the colour yellow as it was very bold against the purple background and the two colours contrast with each other really well, this also made it easy for our target audience to read the text. We collected very simple images from the internet but we hope they are very effective to our target audience, we selected these images so it was easy for our target audience to decode what genre our digipak was, the images are simple but elegant however this contrasts with bold striking yellow font, conveying the artists outgoing, unique personality. As a group we decided that these ideologies accurately described the digipak and brand itself, however the two images inside of the digipak are really simple but effective they also portray the artists unconventional pieces of herself. The drawing of her eyes shut, display her as an ordinary person that likes to have her own privacy, it also creates a sense of mystery and the drawing of the open eyes present her confident, curious personality with her fans.