(Please click the image to view the website for yourself)
I have chosen to analyse previous students work ‘The XX’ as the genre is quite similar to our brand, an example of this is the colour palettes. The use of cool toned colours such as blue and purple along with the contrasting neon pinks. It is easy to navigate yourself round and has a simple but effective layout. The latest video contrasts the pastel backgrounds. The target audience can establish that the band is an alternative genre, it fits the repertoire of elements for the genre of the music.
The initial page, Home page, is laid out with a leaderboard at the top in a very simple font to convey the brand image. The home page also includes a filter along the top bar as a sort of navigation bar, this takes you straight to the specific section instead of scrolling down. The hero shot is placed in the centre of the page, this is conventional of a website, along with;
and links to social media pages.
these are all used to represent their brand image. The colour palette is carried throughout the website as you scroll down. The genre is accurately displayed in the about section, this gives the target audience a background story for the band and help them connect to the performers. Another section which conforms to the image of the brand is the cinematography used as it fits the genre well as it is shot mainly in mid shot to convey the sense of mystery and the quirky style the band want to portray themselves as, this makes the experience the website more conventional to the fans hopefully resulting in them a preferredreading of the website.
The one element of the web page I would change is the use of blank space, the background is very simple as it is blue with some lines on it, however there’s actually very little going on in the background. Although they included their most recent video, it would be nice to fill this space with some more of their work to use as a pull for their targetaudience. The use of pulls may also be effective and could improve the overall look of the website, however I think the brandimage is displayed accurately through the use of colour, cinematography and specific websiteelements.
Here’s our Screencastify on Sigala’s Official webpage.
We all analysed the website and replied to the questions;
What are the conventional pages & typical information on a music/band website?
Can the user find what they need/expect?
How many clicks away from the home or splash page is the information and content?
What is the call to action and how is that promoted on the site?
What tools/experiences does the site offer?
How does the design of the site reflect the brand image?
How does the digipack and video design reflect in the website?
Does the design and layout of the website suit the target audience?
Is the design consistent across the pages?
Blumler and Katz explore the uses and gratifications theory, this allows people to understand why and how people actively seek out specific media to satisfy specific needs, it is an audience centred approach to understanding mass communication.
Here are some terms I’ve learnt so far from learning about creating a webpage, I looked up other artists and applied my knowledge to see what they’d included in their websites. This will help me when creating my own website to know what I need to include.
The website’s are very similar to a magazine as it incorporates elements such as the leaderboard, which acts as a masthead. Along with the ‘Hero Shot’ which correlates to the main cover star.
Our shoot went very well, even thought it was quite spontaneous, my group found we had a lot of high quality shots due to the different angles and distances we did. This helped us as we were then able to use a lot of our shoot images in our digipak draft 1 for our artist L.U.N.A.
Our favourite shots we took were:
A motion shot of ‘L.U.N.A’ whipping her hair to the left,
An extreme close up of the eyes (the purple eyeshadow made this shot stand out significantly) and we could do lots with it when editing,
A close up of her looking straight into the camera (The shadows and lighting complimented this shot extremely well as it made her features pop).
However when we started to edit our shots on Adobe Photoshop, we discovered we don’t have enough images of just our performer for our front cover to accurately represent our genre, and although we collated a lot of different angles and distances, we didn’t use any props or different locations, therefore my group has decided we want to do another shoot where we can do all these things.
This hopefully means after our second shoot we will have plenty of shots to use on our digipak in which we can add effects to using Adobe Photoshop and InDesign.
Here are the contact sheets for our first shoot for our digipak cover. We used a variation of shot distances but our favourite were the extreme close up’s of the eye and the mid shots of our performer whipping her hair.
Here’s our digipak mock up, we have collected existing images from the internet that we think reflect our artist well along with the genre and brand, this roughly displays how we want out digipak to look.
Above we created our digipak mock up. We added our own text to the front which was her name and the back we included songs from Sinead Harnett’s original album. We decided to use the colour yellow as it was very bold against the purple background and the two colours contrast with each other really well, this also made it easy for our target audience to read the text. We collected very simple images from the internet but we hope they are very effective to our target audience, we selected these images so it was easy for our target audience to decode what genre our digipak was, the images are simple but elegant however this contrasts with bold striking yellow font, conveying the artists outgoing, unique personality. As a group we decided that these ideologies accurately described the digipak and brand itself, however the two images inside of the digipak are really simple but effective they also portray the artists unconventional pieces of herself. The drawing of her eyes shut, display her as an ordinary person that likes to have her own privacy, it also creates a sense of mystery and the drawing of the open eyes present her confident, curious personality with her fans.
Here are a few photos online that my group found which we though reflected our brand the most within our genre. It represented our confident artist well, as these are the colours and props we would like to use – and this inspired us when creating our digipak. We gathered these images as my group really liked the use of the colour purple and pink artificial lighting, along with the use of one bold statement colour.
Online we found some different typefaces that we could use on our digipak, these are displayed below, they are bold and outgoing for the typeface we wanted to use which suit our R&B/Indie Pop genre quite well.
Once we’d researched our artists and we created a 3D moodboard, including the colours, props, fonts and other ideas we’d put together to form our brand image and L.U.N.A’s potential album cover. We feel like this moodboard represents the overall themes of our artist and album through their genre. The moodboard conveys the idea of our star being quite animated and joyful but quirky and the colours are to show her bubbly personality.