Below is my analysis of 4 different music videos

Please click on the image for a clearer view.

In this task, I learnt to analyse music videos. Looking at an array of different genres within the music industry, I was able to gather all the different conventions in order to make it work. The overall purpose of a music video is to produce entertainment for their audience, and convey a message surrounding their song. It is also another way to show off the artist and their brand as long as promote it globally.

When looking at the music video it is important to be able to understand what is going on between the song and the narrative, so you can gather a bigger picture into the relationship. Ways in which we can understand this is:

• Illustration-The narrative clearly echoes the music and the lyrics
• Amplification– The narrative whilst inspired by the song adds a new element to compliment the song.
• Disjuncture– when the narrative seems to hold very little relationship to the song and seems quite random.

There are also many over-arching technical conventions within a music video of any genre. These include:

• lip-syncing
• editing to the beat
• mise-en-scene
• camera movements

This task has really helped me to understand all of the typical conventions of a music video. Being able to understand and represent the narrative if the music will be very important when it comes to creating my own.