The genre of our artist is drum and bass/pop. There are many conventional shots which are used within this genre which gives a sense to the music video that is distinct for the audience. Our artist works with many artists in their music videos meaning there are many styles combined. However, throughout them all we noticed a lot of close up and mid shots were used along with hand held shots which showed the informal nature of some of the music videos, making them more natural.

In our music video we will copy the conventions as well as adding variety to make it our own. Making it more distinct to our performers we will also follow the idea that the artists vary throughout many of their videos and therefore the style changes frequently in order suit.

The variety of shots along with the matching of conventions, we will be able to portray the star images’ key aspects. It is important to keep my music video the same but different.