Screen Castify feedback from teacher on our first draft.

Feedback for improvements

• more information on first post
• tour dates/where I am going to be? on post 2, keep audience interaction
• quote from Laura, live feed
• backstage for digipak or shoot
• add some endorsement, synergy, increase customer base
• where do we get the merch? change the link
• where to stream on Spotify when announcing the album
• add stories showing teasers

Self Feedback:

• Content – Some additional teasers on the Instagram story which is conventional in the pop genre.
• Synergy – We have created links which lead to charities and to the merch.  We have also created a gif for the music video.
• Timeline – There is a sense of excitement leading up to the release date of the album with pictures from the shoots and images of featured artists.
• Cross Media Convergence – The star has done a radio interviews, as seen on an instagram post.
• Promotion Of Live Events – A tour has been announced, with the tour poster up on a post on the starts Instagram page.
• A Call To Action – There are links to merch, this is where the star will make revenue, also links to Spotify, where the star can also make money due to all the streams from their fans.
• Ordinary/Extraordinary – There is an insight to the ordinary lifestyle of the star as he posts a picture of him with friends and a beautiful view of home island.
• Interaction/Engagement – The star has done live chats to keep the fans keen and ready for more content and more new music.
• Issues & Charities – On the page there has been posts and Instagram stories about ‘Black Livesm Matter’, and how the star is supporting the charity.

We created a timeline of posts we are going to upload on our social media page for our artist. It was planned in chronological order so that we had a clear idea on what was best to include and where so that the timeline of events made sense. It is important that an audience can socially interact with the artist and also so that the artist can show their fans their personal identity. Their social media page is also used for promoting products associated with their brand and also as a marketing tool. With an ever-growing fan base, it is important for the star to make the page attractive, grab interest, find the desire and also the call to action. These features will make a social media page conventional and successful.

The posts on our social media page will include; teasers, merchandise information, tour posters and upcoming gig events and promotions.

Harry Styles is an artist in a similar genre to mine, I found his Facebook page and annotated some of the key features on it. By understanding what is included in many of artists’ social media platforms I understand the technical conventions. Some of the key conventions which I have picked up on and are included in every social media page is:

Header Image– this is an image of the artist that is placed at the top of a page displaying them and their brand.

About Section-A place where the audience can find information about the artist.

Page Followers– external viewers can see who is following this particular person and also how many people are following them.

There are also many other conventions which are consistent through an artists social media page such as; hashtags, pin to top, bio, comment, engagement etc. Social media is also used a marketing campaign, so the audience can access what the artist is showing within their brand. These are all included in order to reach the target audience and to promote their brand to their audience.