To make a complete magazine, adverts are used to fill the pages. It was important to choose adverts which cater to my audience demographic in order to show products which would interest who is reading the magazine.

My audience demographic is young people who are up to date on the newest trends which is why I chose ASOS because it is a very popular online website for the most fashionable clothes for my audience’s age demographic (late teens and twenties). I chose my second advert as a new Starbucks drink because I mentioned some complex kind of coffee in my audience demographic’s dating profile, I also said that they were enrolled in university, implying these readers are very busy and are constantly on-the-go, which is why a takeaway coffee shop advert would interest them.