To get a deeper understanding into what music videos are used to represent, after making notes on four videos we did a detailed analysis of a further two. These in-depth analyses show how the typical conventions of music videos are used to convey the meaning of the song.

We Found Love analysis


Say Something analysis


Focusing forward, unpacking the production of these videos has shown me how meaning and themes are effectively shown through visuals which connect to the song which is what I aim to do when producing my music video.  I’ve also learn that the rhythm of the video and camera cuts must correspond with the tempo of the song in order to create a cohesive and effective video, this is important for this project in the future because it will make sure my filming interprets the song well.