Component 3

Lip Syncing Exercise

In pairs we created a lip sync video to a popular song, this helped to allow us to be familiar with the equipment we will be working with whilst producing our own music videos. Unfortunately, we could not get access to a green screen but we were still able to practice using a DSLR to film and Adobe Premiere software to edit our video.

Dua Lipa ‘New Rules’ Lip Sinc

Lip syncing is an important factor of an effective music video because it allows the artist to express the emotions they want to convey in the song through how they sing it. For example, this song is an upbeat song about being independent and getting over an ex so we tried to look happy and confident to convey these messages.

What went well?

I think that we both managed to keep in time with the song for the most part, this is important because otherwise it becomes very difficult to edit if the performer is out of sync with the audio and the lip syncing becomes obvious.

Another thing that went well was the camera work because it is steady throughout the whole video and there is lots of variety with angles, creating a more interesting video.

Targets for next time?

Continuing on from having a variety of angles, when shooting my music video I need to have more variety of shots and settings as well as different camera positions otherwise the video seems one-note and repetitive if the same setting is used for the entire duration.

One obvious target from watching back the film is that I needed to look into the camera the entire time because it’s clear to the audience that there are lines which I’m reading alongside the camera. This will not be a problem when shooting my music video because I will have memorised the lyrics so will not be as dependent on cues.

Another target to focus towards in our next shoot is accentuating our facial movement to make our lip syncing clearer. This is because even at times when we are singing the correct words it is not obvious on camera because our movements are so subtle, making the audience believe that it isn’t really us singing.

 

Favourite Music Video from Former Student

A music video from a former student I really liked was ‘Bloodstain’; I thought this video was really effective both in telling a narrative clearly and also in illustrating the song’s themes well.

The narrative the student chose was well done because it had the clear theme of an ending relationship without too much acting and storytelling being needed, which can sometimes become confusing and ruin the impact of the video.

Another concept of the video I liked were the editing techniques they used. For example, the quick cutting between the close up of water being poured over the boy and him jumping into the water was a really good idea and went with the tempo of the music in the chorus well. The video also looks really clean and aesthetically pleasing because the camera shots are composed well, showing they were organised when shooting.

Detailed Music Video Analysis

To get a deeper understanding into what music videos are used to represent, after making notes on four videos we did a detailed analysis of a further two. These in-depth analyses show how the typical conventions of music videos are used to convey the meaning of the song.

We Found Love analysis

 

Say Something analysis

 

Focusing forward, unpacking the production of these videos has shown me how meaning and themes are effectively shown through visuals which connect to the song which is what I aim to do when producing my music video.  I’ve also learn that the rhythm of the video and camera cuts must correspond with the tempo of the song in order to create a cohesive and effective video, this is important for this project in the future because it will make sure my filming interprets the song well.

Music Video Form & Conventions

To further understand a typical music video’s forms and conventions I analysed four, comparing the ratio of narrative to performance, mise-en-scene and impact.

Music Videos Analysis

 

 

 

 

From watching and analysing these four videos I noticed some typical conventions throughout each of them; they are usually mainly performance with integrations of some narrative throughout which typically involves the artist as the central character. They usually also contain some illustration or amplification of the song’s lyrics to connect the song to the narrative/themes of the video.

Mood Montage

To familiarise ourselves with how shots and camera techniques can create meaning we made a short video montage. We also used this task to practice keeping the camera steady whilst shooting video and also using a variety of different shots. This montage needed to communicate an idea/concept, our concept being loneliness/lost.

Storyboard

 

Montage

I think that my montage has an emotional impact because it makes the audience feel sympathetic towards the girl because she’s on her own. This shows that the sequence conveys a feeling of loneliness by the sole focus of each shot being this girl, with no other people in any of the shots. A specific shot which creates meaning is the extreme close up of the eye with a tear (0:09); this shot shows her sadness and distress from being lonely/isolated.

My montage wasn’t intended to tell a story, instead it was meant to just reflect the concept of loneliness. This was so we could focus more on how the ideas were conveyed through the camera techniques rather than coming up with a story. In order to strongly convey our theme of loneliness without a story we used repetition of some shots, for example the corridor shot (0:11 and 0:28) which shows the monotony of being on her own to the audience.

If I were to shoot this montage again, I would use another tracking shot because I feel like the video needs more movement. By this I mean in most of the shots the model is just standing still so more video filming techniques could’ve been used to communicate meaning instead of just angles and static shots. This exercise has helped me prepare for making my music video because it has allowed me to become familiar with filming techniques rather than just photography, it has also introduced me to Adobe Premiere which is the computer program I’ll be using to edit my music video.

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