Timeline and Marketing Ideas
Below is a list in chronological order of what our social media timeline will consist of:
- Album polaroid camera teaser
- Livestream announcement
- Music video teaser
- Music video release
- Competition
- Behind the scenes
- Tour announcement
- Album announcement banner
We aim to structure our page to all lead up to the release of our star’s debut album; we will achieve a sense of anticipation and build up by giving small teasers and sneak peaks to the followers leading up to the release. This keeps the importance of the album release as the top priority of the star and therefore their fans. Another component that is important to our star’s page is audience interaction. We will show this by advertising live streams for the star to speak to her audience and also by a competition based on fans liking and sharing the star’s posts in order to win her most famous props, the sock puppets seen in her music video and album.
Audience interaction with a social media page- analysis
The screencastify below presents Tessa Violet’s Facebook page and how she uses it to intrigue and interact with her audience:
Social Media Page Terminology
To see what key conventions artists use on their social media we analysed the Facebook page of female indie artist Tessa Violet. We chose to analyse this artist in particular because she has a very similar demographic and image to our star so what she posts should be similar to our social media page.
This activity showed us how stars act on the internet and how they use these sites to promote their music and connect with their fans through posts, live videos and other mediums.