Branding Ideas + Mission Statement

For my music magazine I have chosen the genre, country. I personally enjoy listening to country music as I love the tone of the genre and how it makes you feel.

I decided to call my magazine; ‘Roots’ because it has a homely feel and an earthy and rough vibe which are both conventional feelings from country music.

Below you can see the word cloud I created for the connotations of the country genre, that will help me to construct my mission statement for my magazine.

If I successfully include these items eg. interviews, playlists etc. and convey the themes of the genre then I  should satisfy Blumler and Katz’ ideas about the uses and gratifications of media.

Mission statement: “Roots is devoted to spreading the love of the new age of country. By featuring up and coming country artists, the best new songs to inspire your playlists and introducing ways for you to get involved it aims to spark interest in the new age of country listeners and prove that country can be fun too.”

Leave a Reply

Your email address will not be published. Required fields are marked *