The star image is important how the star is represented in our video is crucial in constructing values, attitudes and beliefs of the artist in the mind of the target audience.

The primary purpose of a music video is to promote the star in order to sell their music and ultimately make money.

Richard Dyer talks about the paradox of the star and how a star image is made up of an artist appearing extraordinary yet ordinary and relatable at the same time.

Here is the moodboard that comprises of Au/Ra’s star image and all of the components of how she presents herself.

Click to view the full moodboard.

This will be helpful when constructing our performers star image as we will use some of these ideas in our music video. Therefore the star image will match the sound of the artist and be as good a fit as possible. We aim to make our performer’s star image be moody, edgy and energetic.