Overall our shoot went very well and we found a number of shots that we are pleased with and will be able to use for the panes of our digipak.
Our images successfully capture our star’s image as moody, young and edgy. Our star’s brand image is also key and I feel ours is coherent across the digipak images we took, and the music video platform too.
A production meeting agenda is very important to the smooth running of our upcoming photo shoot. We have outlined who is responsible for bringing equipment, costume and make up to the shoot and shared our model into the document so she can be prepared too. This planning is essential so that our star and brand image are as close to what we imagined it to be.,
Please click to view our full PMA.
In order to plan for our digipak, we constructed a hand drawn mock up.
We included conventional elements of the electropop genre such as the neon colours, close ups and minimalist clothing for our star. It is also important for our artists’ star image to be unique to other artists of the genre as to keep the audience interested and engaged.
We feel that our ideas that we plan to encode will successfully be decoded by our audience. This is essential so they receive the preferred reading of our key messages and the star image.
Our hand drawn mock up.
Our colour palette that we aim to use.
In order to prepare to plan and organise our own digipak we made a group Padlet that includes ideas and inspiration of ideas that we feel would successfully encode the genre and the star image. This repertoire of elements and the general conventions of an electropop digipak combined, will make up our brand image so the audience can decode it successfully.
Above, are my annotations of an album, typical of the electropop genre.
The general conventions of an electropop digipak are as follows:
Some of the technical conventions of any digipak, not specific to a genre, include:
It is important to understand how the colours, imagery and text, conventional to the electropop genre, attract an audience. These conventions will be very helpful when we come to produce our own digipak as we can ensure that our audience will have the preferred reading that we intend to communicate. To guarantee a preferred reading we need to include many of the conventions listed above whilst also ensuring we make sure that we our digipak is still unique so that we can stand out within the music industry and ultimately generate a profit. .
We constructed a presentation that includes our mission statement and the branding of our digipak and artist. We revisited our audience, referring back to them often, and the importance that they will have on our digipak design. We also wrote a call to action, their USP and looked at our star’s competition within the electropop genre.
Our brand image is very important as it needs to be coherent across all aspects of the star’s image. This will help the audience to be integrated and immersed in the promotion of, and the lead up to, the album release.
Here is draft 4 of our music video:
In order to create some targets for our next draft we asked our peers to watch our video and we were then able to gather some feedback.
Summary of the feedback given:
We also received some helpful feedback from our teacher:
Please click to enlarge.
Targets:
Since draft 2 of our music video, we have made numerous changes that we think add to the overall success of our video.
We asked for some feedback from two of our peers and this is what we received:
Our targets and improvements to be made for our final draft are as follows:
Above is a screen castify our teacher made, to provide us with feedback on draft 2 of our music video.
Here is a summary of the feedback she gave us:
Whilst editing our second draft of our music video, we were lucky enough to receive a visit from members of the creative team at Specsavers and the Digital Greenhouse later on in the week. They provided us with lots of tips and tricks for using Premiere Pro effectively and some great feedback on what we had already done.
One tool that they taught us how to use was the mask tool. This enabled us to make ‘clones’ of our performer and change the opacity of different layers. Our editing has also been made easier by the team teaching us how to use the adjustment layer. This enables us to add an effect to a number of different clips instead of having to apply each separately and trying to match the effect up.
The visit from the Digital Greenhouse was also extremely beneficial as they gave us feedback on our video. One thing in particular we took away from this is that the pace of edit should speed up when the music also increases pace. They also showed us how to correct the lighting in our clips and create an adjustment layer of this lighting so it is coherent throughout the entire video.
