Digipak Draft 3

Below is draft 3 of our drigipak:

In order to gather feedback and see if our genre was clear enough through the digipak we sent out a google form that asked our peers what genre they thought our artist belonged to. Here are the responses:

Overall, I feel that the electropop genre is clear enough as 94.4% of our peers responded correctly. The remaining 2 people thought that it was R&B.

Here is our digipak in a CD case, so we could see what our finished product could look like.

Digipack Draft 2

Here is draft 2 of our digipak:

Our teacher provided us with some feedback:

From this helpful feedback we have collated some targets for improvement for our third draft:

  • Try to darken Min’s eyebrows slightly
  • Experiment with whitening Min’s eyes on the front pane
  • Add another neon colour that isn’t purple or pink; perhaps an orange or lime green
  • Change Min’s size on the back pane
  • Put the name of the album on the spine and the logo as well
  • Experiment with the neon glow around Min on the back pane again
  • The right pane needs to be a bit wide in order to fit in the CD frame

Digipack Draft 1

Below is draft 1 of our digipak:

Here is my self assessment for the first draft of our digipak. I would grade this as a C/D as it falls short is some of the technical conventions and needs perfecting in terms of editing the images in order to convey the star image and branding we want to achieve.

 

Evaluation of shoot

Our shoot for our digipak went very smoothly. All of our images appear to be well-lit and in focus, and we were able to capture nearly 400 images which provides us with a wide variety to choose from. Our PMA was very helpful to refer to during the shoot, as well as our research on other conventional electropop digipaks, as it prompted us on poses and facial expressions for our model, Min.

We were able to capture some shots that we were really happy with and have some great contenders for the panes of our digipak. We felt that our shots reflected the star image we intend on portraying and captured the genre well.

Contact Sheets

Overall our shoot went very well and we found a number of shots that we are pleased with and will be able to use for the panes of our digipak.

Our images successfully capture our star’s image as moody, young and edgy. Our star’s brand image is also key and I feel ours is coherent across the digipak images we took, and the music video platform too.

Photoshoot Production Meeting

A production meeting agenda is very important to the smooth running of our upcoming photo shoot. We have outlined who is responsible for bringing equipment, costume and make up to the shoot and shared our model into the document so she can be prepared too. This planning is essential so that our star and brand image are as close to what we imagined it to be.,

Please click to view our full PMA.

Hand drawn mock up

In order to plan for our digipak, we constructed a hand drawn mock up.

We included conventional elements of the electropop genre such as the neon colours, close ups and minimalist clothing for our star. It is also important for our artists’ star image to be unique to other artists of the genre as to keep the audience interested and engaged.

We feel that our ideas that we plan to encode  will successfully be decoded by our audience. This is essential so they receive the preferred reading of our key messages and the star image.

Our hand drawn mock up.

Our colour palette that we aim to use.

 

Branding Moodboard

In order to prepare to plan and organise our own digipak we made a group Padlet that includes ideas and inspiration of ideas that we feel would successfully encode the genre and the star image. This repertoire of elements and the general conventions of an electropop digipak combined, will make up our brand image so the audience can decode it successfully.

 

Made with Padlet

Digipak Conventions Analysis

Above, are my annotations of an album, typical of the electropop genre.

The general conventions of an electropop digipak are as follows:

  • Colours – bright, neon
  • Imagery – the star is usually pictured on the front of the digipak, often in a powerful position with a facial expression that conveys them as edgy, moody and carefree.
  • Text – it is actually rather common for the front of a digipak belonging to the electropop genre  to not include any text.

Some of the technical conventions of any digipak, not specific to a genre,  include:

  • Imagery
  • Album title
  • Name of the star or band
  • Spine
  • Copyright information
  • Barcode
  • Track names

It is important to understand how the colours, imagery and text, conventional to the electropop genre, attract an audience. These conventions will be very helpful when we come to produce our own digipak as we can ensure that our audience will have the preferred reading that we intend to communicate. To guarantee a preferred reading we need to include many of the conventions listed above whilst also ensuring we make sure that we our digipak is still unique so that we can stand out within the music industry and ultimately generate a profit. .