Branding Ideas & Mission Statement

Genre – Hardcore/Metal

Name Brainstorm

Out of all these names I like ‘Breakdown Metal Magazine’ the most as it has the double meaning in the word ‘breakdown’. Breakdowns are a key part of all metal but it also means a breakdown of what’s been happening in metal each month.

Hardcore word cloud

General Brainstorm

When I get to designing my magazine I will have to make sure that: there is clear branding which fits the genre, it has a USP (unique selling point) to make it more desirable compared to other magazines in the genre, and uses the gratification theory so that it is marketed to the right target audience and those people can interact and identify with it.

Mission Statement
‘Be the first to hear about the meanest, meatiest and filthiest riffs and breakdowns on the scene right now. New music, festivals, tours, you name it! BREAKDOWN Metal Magazine is the only magazine you should ever be reading for the latest metal news.’

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