The masthead is a very important step in creating a successful magazine cover. It must standout to the audience and also fit the genre. When creating these, I played around with font, letter width, letter height and colours. All of this had to be kept with in the conventions of the genre, to do this I looked at other mastheads within the genre and found that they all use bold text and was all in capital letters. I also used AIDA (attention, interest, desire, action) to help me figure out the branding of the magazine. To grab attention, I use bold lettering. To strike interest, I will use cover lines that make the audience curious. To create desire, I will create an interesting cover star that has an envious lifestyle but stays relatable. Finally, all of this put together properly will make the audience take action and buy the magazine.