When picking my adverts, I had to make sure that they followed the conventions and were appropriate for my target audiences. My demographic is young adults who like to go to gigs and festivals so I kept this in mind when picking my adverts.

The first advertisement I chose was for ‘DOWNLOAD Festival 2021’. I felt this was appropriate as it’s a popular festival among fans of the genre and also because I mention it on my contents page.

The second advert I chose was a poster promoting Bring me the Horizon (BMTH)’s new EP and tour. BMTH are one of the biggest and most mainstream bands right now so it follows conventions and also is interesting and relevant for my target audience.