The reason for making this look book is so that we could analyze common themes among different bands in the genres branding and image. To do this we gathered tour posters, album covers, and other promotional material from a handful of bands and then analyzed them individually to pick out key themes and similarities. Many of the tour posters are illustrative based and use big bold type faces to grab attention. The use of colour is also important to take note of as, although the colours are vibrant and bright, there tends to be only two or three colours used. This was a useful task for us as it gave us an idea of what our digipak will look like in order to appeal to our audience and communicate ideologies.

For our Digipak, we want to follow the common theme of a more illustrative based look with a limited but vibrant colour pallet. This will provide a familiar look for the audience but refreshing in the sense that it’s an original idea.