After analysing other social media pages, we mapped out 11 posts for our own social media page which would best promote the album release whilst also playing into the ideas from blumler and katz about the audiences uses and gratifications and also Richard Dyer’s theory about the paradox of the star. This is important to think about as in order to get the audience to connect to our content, we need to portray the star image in a way that shows them as ordinary people who are relatable yet also extraordinary through their talent and lifestyle. This can be achieved by sharing pictures of them in a recording studio with lots of expensive equipment around recording an album to sell to all their fans but also posting canted photos of them just hanging out with friends in the same way that the audience would. By doing this throughout the release process, we are able to appeal to the audience and create what will feel like a group of friends where everyone is welcome. This idea is covered in our band mission statement.