This is uur social media page for our star. The page is meant to act as a hub for fans and the band to interact with each other, playing into Blumler and Kats theory on uses and gratifications. It informs the fans on release dates, merch, and tours. It also provides entertainment through the form of behind the scenes content. Branding was also important throughout the page to make it coherent and consistent. This is something that we could have done better through colour schemes however the fonts, colours and filters were kept consistent throughout which is an important part of branding. The other important aspect was to reflect on our mission statement and to make sure we are sticking to what we promised. We did this through the captions through referring to our fans as our friends, showing gratitude and being humble towards the fans. All of this put together has given us a solid media campaign which has clear image and branding.

After analysing other social media pages, we mapped out 11 posts for our own social media page which would best promote the album release whilst also playing into the ideas from blumler and katz about the audiences uses and gratifications and also Richard Dyer’s theory about the paradox of the star. This is important to think about as in order to get the audience to connect to our content, we need to portray the star image in a way that shows them as ordinary people who are relatable yet also extraordinary through their talent and lifestyle. This can be achieved by sharing pictures of them in a recording studio with lots of expensive equipment around recording an album to sell to all their fans but also posting canted photos of them just hanging out with friends in the same way that the audience would. By doing this throughout the release process, we are able to appeal to the audience and create what will feel like a group of friends where everyone is welcome. This idea is covered in our band mission statement.

This is our screencastify analysis of the post hardcore band ‘basement’s instagram. By decoding there social media we were able to find out what they did to effectively portray star image, create attention, interest, desire, and call to action (AIDA). We can use this to encode our own ideologies into our social media page in order to represent our star image and effectively use AIDA.

 

This is our analysis of the post hardcore band ‘Citizen’s Facebook page. By looking at this we were able to decode the branding throughout the page and how it utilizes AIDA in order to keep high engagement and audience retention. It’s also important to understand how the audience interacts with the page in order to create engaging content but also sell the product, whether that be albums, tours, or merch.