Audience Ideologies

To identify the kind of audience that would be fans of our band we used the website yougov to research fans of the media of the same genre to gain information about what our audience likes and who they are. This will help us think about how our target audience would decode our media texts for their preferred reading, and thanks to yougov we now know what kind of meanings and messages and how to encode them in our texts for our audiences predictable pleasure.

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