Audience Ideologies – Who are your target audience?

Above I have created a profile for the typical Indie Rock music fan. By doing this it has allowed me to get a far better understanding of my target audience when I come to create my own media. However, this is not only a profile of the type of TV shows and celebrities that a fan would be into, but I have also researched into theories about how media is encoded and decoded. Stuart Hall came up with the theory where text is understood by the audience to ensure that it is understood in the way I (the creator of that text) wanted it to be received.

How the text is understood is very important as media is designed to evoke a reaction from the audience. It is up to me then to decide the emotion that is felt by the audience and completing this task has allowed me to understand how to get a desired reaction and not send the wrong message.

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