Feedback from Teacher

Above is the screen castify from our teacher. This is a really useful tool as it allows us to get in depth feedback about every part of our video in lots of detail allowing us to make specific changes to improve.

Summary of Feedback:

  • Introduce the band earlier at the beginning of the video to add an element of fan excitement of seeing their idols straight away and to show who they are and what they are doing.
  • Make contact with the singer straight away at the beginning of the video. A close up shot would be good to make it personal with the singer.
  • Add more pace into the performance parts of the video to add more variety to the video.
  • Possibly put the feet walking shot at the beginning of the video where the singer is walking away from the camera so it doesn’t look so random at the beginning.
  • Check the clips of me taking off the braces to ensure I take both of them off and not the same one off twice.
  • More shots of the singer running his hand over the metal hand railings in the narrative shoot.
  • Check that shots are in focus otherwise it ruin the visual effect.
  • More close ups of me putting paint on my face nearing the end of the video.
  • In the performance part of the shoot (4:20 in the screen castify) possibly flick between clips every time the singer flicks his hand out which will make it look more dramatic and adds more tension which would be good for our theme.
  • Add filters and colour correction to darken some clips to make them seem darker and more mysterious which would be in keeping with the theme.
  • Include more fish bowl clips as it is a really interesting part of the narrative and adding more clips would add more importance on it.

How we will use this advice:


Production Skills Evaluation 2

I have learnt numerous new editing techniques while producing this video. Above are some examples of these techniques and how I used them in the video. Some of the new editing effects I learned how to use include:

  • Mask Path – We used this effect on one of the earlier fish bowl clips. It gave the illusion of the water moving but in a quite unrealistic way for a fish bowl. We aimed for this to match the mysterious theme throughout the video and I think it match this well.
  • Warp Stabilizer – This tool was essential to our video. Due to the fact we filmed our narrative on a windy day on top of a castle the camera did move in some of our clips which would have ruined the video if we’d put them in like that. However my group learnt how to use the warp stabilizer function which help stabilize the footage and prevented the clips from moving allowing the star to stay in frame and focus which improved our footage quality dramatically.
  • The top picture above is a prime example of the replicate function. We used it in the part of the video where the three band members nod their head on the beat and the singer stared straight at the camera. However we repeated this clip four times and looked boring by the end as it looked like nothing had changed. This led us to use the replicate functions as it mean we could split the screen into four, then nine, then sixteen after showing the clip originally once which gave the impression of changing the setting but also allowed us to keep the repetition in the video which we really liked.

What went well:

  • I feel like our added edits fit in with the theme and genre of the video really well. We were determined not to make any of the clips look forced in the video and I don’t think we we did this in any of the clips which is good.
  • Adding the warp stabilizer allowed us to fade clips into one another without any unwanted camera movement which would have ruined the flow from one clip to another as it would have broken it up and ruined it.

Even better if:

  • We had been able to sync up more narrative clips with the performance, even with the new effects such as warp stabilizer to use, the clips were still not of a high enough quality to use in the video and would have ruined it’s professionalism.
  • Nesting our clips took a lot of time and while the clips were nesting we couldn’t make any edits which led to lots of time spent sitting watch the clips nest instead of making progress with the video making it a very time consuming process. However, this had to be done to get the most out of the clips. We had the same problem with rendering the video which could take up to 15 minutes where we couldn’t do any editing.

Production Skills Evaluation 1

Above are some images taken from premiere pro evidencing our editing process. This software was really useful as it allowed us to move around and specifically add effects to certain clips making the process as simple as it possibly could be.

Some of the skills I learned include:

  • Video only button  -This button is located underneath the clip that you are trying to take a clip from. It has been a really useful tool to know how to use as it has allowed me to put to clip into the edit without the audio. This means that there is not unwanted sound in the final edit as we played our instruments in the recording to make it look as authentic as possible. However this wasn’t always in time to the music video so would ruin the video if it was left in. This would improve viewer enjoyment for the audience due to a better audio quality.
  • Layering the clips – The first clip we put in was the song audio. After this we put in the entire performance clip. Above this is snip its from other clips that compile together to make the rest of the video narrative and extra parts of the performance. The clip on the top layer will play first meaning it was easy to layer the clips in a layout which meant we weren’t deleting pre-existing clips every time we wanted something else to play in its place. We just put the new clip above the old one. This made it easier to stay on topic with our genre as we could constantly flick between narrative and performance but keep the video clips on separate lines to keep it clear and easier to work with.
  •  Razor Tool – The razor tool is critically important when it comes to editing. It allowed me to put a clip into the main edit and then cut it to exactly the right size to fit in with the surrounding clips or beat of the song without having to delete it and start cutting the same clip above again which would not be time efficient. This meant that when we came to add in narrative clips over performance we could add in a clip with a rough idea of how long it would be and if it ran over or was too short, we could use the razor tool to cut or stretch it to exactly the right length.
  • Warp Stabilizer – This tool is easy to use and helps get rid of any unwanted camera movement or shakiness. This makes the clip look much higher quality and makes the images flow without any shakiness which put the image out of focus. This would improve viewer enjoyment and interaction as it made the clips stay in focus and not shake making the stroy easier to follow along without any guess work on what we were trying to portray.

What went well:

  • I think we used used effects in the video really well as they kept in theme with the mes-en-scene and genre of the indie-rock song. These also helped to camouflage clips that weren’t of the highest quality, for example, were out of focus.
  • We kept a clear representation between performance and narrative which helped keep the theme of the narrative separate from our performance. We didn’t want them to mound into one as this would ruin the clarity in the video.

Even Better if:

  • We need to include more clips of the fish bowl in the video. It has a strong meaning as it is suppose to represent what is happening to the star in the main sections of narrative when he is wondering around the castle. Dropping in more fish bowl clips will help reinforce is purpose as at the moment it is not clear enough why it is there.
  • We need to review the video to ensure all of our clips are in focus. Some of these are in the performance in a dark back lite room so look fine, however under closer evaluation they are blurred which ruins the atmosphere we are trying to create through subtle details that cannot be seen in the blurred frame.

Music Video Draft 3

Above is the third draft of our music video as well as five comments detailing how we could improve our video. Having feedback is a critical part of the production process as it allows us to see what the audience thinks of the video and not just our opinions which may be bias.

The main differences between this draft and draft 2 is added effects including making the water move in one of the fish bowl clips which really fits in with the genre. We also added a blur to some of the clips to give them a more mysterious appearance to fit the genre.

Targets to improve:

  • Many of the audience comments raised the issue that the narrative was difficult to follow. We would therefore need to clear this up in our next draft by including more clips that fill in gaps between major moments making the story line easier to follow along with.
  • We may also need to try and sync up the singer with the song more to make the lip sync clearer. However, I think the lip sync is good, it is the emotion that the singer portrays that does not fit the genre of the song. In our next draft we many need to add some extra effects over the clips that are of a problem to hide this lack of emotion. For example, a motion blur may do the job and work well here.
  • We still need to add in more fish bowl clips to the song as they are such a poignant part. It many be useful to add these around parts of the narrative where the star really portrays his emotions. For example, when he takes his braces off aggressively or puts face paint on. It should hopefully reinforce the mise-en-scene and emotions that we are trying to get across to the audience in these important moments of the video.

Specsavers Creative Team Feedback

Elliot and Lenny from Specsavers creative team came in to our lesson and helped us with our music videos. This was really useful as they had much more knowledge of the premiere pro software than we did meaning they could show us effects that would look really good in our video that we didn’t know about.

Some of the things they showed us include:

  • How to nest our clips so that we could work with them easier saving us valuable time and energy as we knew exactly what was what.
  • How to use warp stabilizer which was critically important to our video as some of our narrative clips had an unwanted camera movement half way through the clip we wanted to use as we filmed outside on a windy day. Warp stabilizer helped us save these clips as it eliminated the camera movement allowing us to use the clip and kept the video looking as high quality as possible.
  • We knew how to render the entire video which could take up to 15 minutes, but this was a big waste of valuable time if we only needed three or four clips rendered to work on. Elliot and Lenny taught us how to render clips individually which saved us a lot of time.
  • They both expressed the importance of having a clear narrative and how every clip needed to have a purpose of why it was in the video. This made us re-think the clips we had used as some of them were only there to fill a gap which was not ideal as it was a waste of valuable and limited seconds that could be being used to progress the storyline.

The feedback that we received from the specsavers guys has has been so helpful in our video. It has allowed us to experiment with new effects that we previously didn’t know existed that look really good and fit in with the genre of our video. Lenny and Elliot’s advice on how to structure the video has also been really useful as it has meant that the story is easier to follow along with and allowed us to ensure that every clip is of some importance and purpose to the finished product.

Music Video Draft 2 – Includes Narrative

Above is our second draft of our music video. I think that it has come on a long way since our first performance draft. By adding the narrative into the second draft it is beginning to tell a story and communicate the meaning behind our clips. However it is not finished yet and there are still a series of minor issue that must be ironed out to ensure that the video looks as good as possible to get maximum audience enjoyment.

What went well:

  • We used our storyboard very effectively to ensure we kept our narrative story on track throughout the video.This helped us cut clips we didn’t need rather than wasting time wondering which one fitted in with the genre the best. Overall this made the entire creation of draft 2 much more time efficient.
  • We included some really clever edits in draft 2, for example, at 0:45 we flicked between the narrative clip of the star walking away from the camera with the close up of the main guitarist playing his guitar on the songs beat making a smooth but very effective transition that we hoped would hook in the audience as they wanted to stay ahead of what was happening in the music video.
  • We have used a wide variety of shots in this draft. Our main problem with our performance draft was that there wasn’t enough close up shots so we tried to rectify this in draft 2 by putting as many in as possible. For example, the star looking around and a close up of his feet walking are in the first 30 seconds of the new video.

Targets for improvement and how we could rectify these:

  • Some of the clips look quite shaky due to the tripod being balance on uneven ground in the narrative shoot. This can ruin a clip as unwanted camera movement could portray a meaning completely different to what we were trying to achieve as well as looking very amateur and unprofessional. To fix this we need to use the warp stabilizer function on premiere pro which should help smooth out the clips and eradicate any camera wobble or movement allowing us to achieve higher quality looking clips for the audience to enjoy.
  • In draft 3 we need to include more clips of the fish bowl as it is such a poignant part of the narrative story line as it reflects what is happening to the star who is trapped in the castle. We will include more fish bowl clips in draft 3 as at the moment the the fish bowl has no purpose and looks like a piece of mes-en-scene with no meaning which was not the aim at all.
  •  In draft 3 we will add in more special effects as this will help communicate our themes and genre which need to be dark which should give the video more structure therefore improving the audiences enjoyment and keep them hooked watching it.


Narrative Storyboard

Above is a rough storyboard plan of how we intend our shoot to go. By doing this plan it should save time on the shoot as we will not have to take an excessive amount of extra shots to cover up shots that may not work. It also means that our editing job will become easier as we will be able to see which clip needs to come after one another so that we don’t miss out any valuable parts in the editing stage. Hopefully this will mean our video flows well as we had a clear plan of what we wanted it to look like before we started.

The story board also allowed me to put my organisation, planning and communication skills to use as well as the fact that using post it notes meant we could rearrange the order of certain shots and mix them up rather than having written in pen and not being able to change the order. Communication and organisation were so important in this process as we completed the task as a group meaning that if one of us didn’t communicate efficiently we could have messed up other members parts without realizing it.


Shoot Evaluation (Narrative)

Above are two images of us on our shoot. These specific pictures are from Alex’s house which was one of the two venues we chose to shoot at. He told us that he had a great wall which would fit in with our mise-en-scene perfectly as well as the fact that he had the fish at his house which made the entire thing more time efficient than driving the fish around to different location in a small bag which wouldn’t have been fair. Our other location was Vale Castle which was perfect as it match up with the old granite wall at Alex’s house perfectly. It also had a big open area perfect for an establishing shot as well as two level with a serious of stair cases to film on different levels. It also had a series corners and little prison cells allowing us to get a wide variety of shot at perfect locations that stayed within our trapped theme.

What went well:

  • We had preplanned our shoot very effectively by creating risk assessments, production meeting agendas and a story board of the shoot allowing us to get straight on with the shoot without wasting time collecting forgotten props or not knowing what we needed to film which made the whole process much mere time efficient which therefore allowed us to collate more clips than we expected to shoot giving us more options while editing.
  • Our locations were perfect as they were in keeping with our mise-en-scene as well as following a clear genre and theme of being trapped physically but also mentally. The The castle became a visual representation of what was going on in the star mind and the fish clip helped reinforce this. It also helped that the wall at Alex’s house looked like the granite at the castle.
  • We had a great range of shots in the shoot. We had close ups and extreme close ups of the fish and the star walking, we had mid shots of the star putting on face paint and long establishing shot of the star walking away from the camera to give viewers an idea of the setting. We also took high and low angle shots of the star walking up and down the stairs as well as shots looking into the small prison cells that the star portrayed being trapped in.

Even better if:

  • We had collected the camera, tripod and other shooting equipment prior to the shoot to allow us to be prepared and not waste any time on the day. However we forgot to check the battery colour tag, so although it was full charged like we had prepared it to be, it didn’t work in the camera so we had to go back to school and collect a new battery which was a waste of valuable shooting time.
  • After the shoot we realized that we needed to have taken more shots of the star walking around the castle. We have lots of him walking around the top section but not many of him in the big open space at the bottom which would have been useful to keep the story moving along as well as portraying the empty space in the stars head.
  • We realized after shooting that we could have done with more angle of the fish bowl shoot. For example, it would have been nice to have a shot looking straight down into the fish bowl rather than just ones facing into it. This would have been a nice way to transition into the castle shoot.

Narrative Development

This narrative development sheet was really useful when it came to planning our shoot. It allowed us to plan some of the shot we were going to take before the shoot which would hopefully save us valuable time on the day. We also discussed the props we were going to take to ensure we had everything ready for the shoot. This meant we could even pre-plan some of the shots we were planning on taking of each item we bought. We included details on conflict in the shoot and how we could represent this through subtle clips. For example, the fish being trapped in the tank with the castle and then the star also being trapped in the castle showed conflicting values very effectively.

I went on to look at the mes-en-scene and especially how each item of clothing could show something like the fact that white is the colour of purity and black of evil. This once again demonstrated the conflict in the shoot. We finished by describing the basic plot of a man who is trapped looking back at his past self and feeling trapped inside himself.