This is a video that we made to explain the branding that we integrated into our video, website, and digipak.
Here is a mission statement that we made in our group. This slideshow gives us an idea of our target audience and helped us form our mission statement.
Using Wix we have been able to create a website designed around our music video and digipak. We learnt new skills and techniques within making a website during this task.
Here is a screencastify video of us evaluating the bring me the horizon website to help us further understand websites and what techniques are used to draw users in.
While making our digipak i have learnt a lot about how to use photoshop, for example I have learnt how to bring handwritten text into photoshop. We managed to do this by scanning the piece of paper with the writing on it into Photoshop. Then we used the magic wand tool to remove the background and any gaps of white that we had missed. This left us with only the writing. This brought the star closer to the audience as you would usually only see handwriting on personal letters or a piece of paper. Bringing handwriting into the digipak makes it looks more personal and cause the star to been seen more as a friend.
I have also learnt about how to morph text and adjust the way it bends. I used the text warp tool to create a flag effect on the writing. This made the writing more interesting and added another layer to what would have been quite a boring black page. We also did this as in our genre there are rarely pages of just plain text so doing this also impacted the relevance to the genre.