A Front Cover Analysed

Analysing demographics

Today in class we were assigned with the task of analysing demographics of this poster of Kendrick Lamar and finding out various things about what is important about the image and how its presented with things like colour posture and general meaning with the audience.

The main themes that are presented from the Magazine are:

  • Menacing posture
  • He is presented to seem thoughtful and a strong character.


The costume that he is wearing is quite formal but also informal these contradict because he is wearing a collared shirt but then has lots of gold chains around his neck reflecting on his wealth and income.


The masthead is a very large but eye catching typeface used with a bright vibrant red which is all used with engaging the audience but also making the audience interested and want to know more about Kendrick Lamar and more about ‘VIBE’ Magazine.

How will this help me?

This will help me lots when it comes to creating my own music magazine as I will already know what areas I need to make sure I’m  meeting the reqirements of my target audience for example:

  • Typeface
  • Masthead
  • Colours
  • Images

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