My Audience Profile

My Dating Profile –

Today we had to do some research on a star and there demographics and then create our own person who would be the perfect person who meets the target audience for the genre of rap. My dating profile includes lots of information about the person I created called ‘Lucas’ it describes his lifestyle and his favourite things to do in life, this all helps me to get a better understanding of the type of person i’m aiming my music magazine at. I think my perfect person for my target audience, is a young person who is very passionate on many things like there family and their career but also have a rough edge to them giving them a link to the intense genre of rap as its very relatable for them.

How will I use AIDA for ‘Lucus’ in my magazine? –

I will use AIDA to ensue I match the requirements for the personality of Lucas, I will do this by creating an Interest and desire by making the main cover of my magazine represent the type of character he is, I will also create an attraction to the magazine through using an appropriate call to action which should attract more people towards the magazine as it will be correctly fitted for them.

Reception Theory –

Stuart Hall created the reception theory which isĀ  a theory which states the way which an audience have individual reading of a media text and that reading is a two stage process which is where the reader encodes and decodes the media text.

  • Encodes – The reader reads the media text and interprets in a particular way which suits them
  • Decodes – The audience also break down the text and bring some ideologies to the text

Stuart then suggested that people should read a media text in these three ways –

  • Preferred or dominant reading
  • Negotiated reading
  • Oppositional or aberrant reading

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