One of the main elements of creating a music video is understanding who your audience is and their interests. doing this helps us create a music video that our audience will enjoy and be engaged in whilst watching. I have created a moodboard that captures our audience’s style and interests which guides us in the style that we need to implement in our music video.
Our Target Audience is in the age bracket of 16-25 and they typically listen to rap music as well as other genre’s which have similar features to our song. The various mainstream artists that our audience listen to include some unique features in their music videos which we will try and replicate and implement these into our music video to try and make sure it is fit to the style.
One of the main reasons that we chose this song is because it has a cheerful emotion and the song is upbeat. The themes that the song creates is a small element of love mixed with a summer full of fun. The lyrics of the piece are very orientated about the girl that he loves but for our music video were going to approach it with like an amplification effect and add on a summer feel to exclude the ‘soap opera’ type of relationship you see in lots of music videos.
The relationship between the editing and the rhythm of the song played a massive part in the process of choosing this song because the rhythm for the song is a moderate pace, which is quite good when we will be editing our music video as we’ll be able to create the message and create emotions much easier. when creating our music video I’m hoping to be able to focus much more on the cinematography and creating/adding effects to the edit to add some interest and keep the audience engaged whist watching.
Today we had to do a ‘group agreement’ form to ensure we understand the different roles and responsibilities everyone in our groups has to follow to ensure we can sort out any issues so the music video can be created to the best ability possible.
in this task, I had to read a presentation and then do a quiz about what I’ve learnt.
Here is my Quizlet score, This was really helpful in making sure I remember all of what the terms mean and knowing how to identify them.