“Overall, it is a good music video. The camera quality is of a high standard, and the editing is very well thought out. Your narrative is good. In addition to that you have used a wide variety of different shots. However I do not feel that the shot at 1:17 is relevant to the narrative or the song. Maybe try using a background shot instead? Other than that a good music video. Well done guys :)”- Lauren Baker
“Some shots are unbalanced and a bit wobbly
There’s a bit of overproduction, too many things happening at once on a few shots
Maybe add a title at the start?
There’s a bit of clothing change, is that intentional?” – Casey Guest
This gave my group a wide range of feedback, giving good points and good areas for feedback.
Add the title of our song and our artist to the start of out music video.
Try used less crowded clips to draw the audiences attention to a specific object
Try make sure the clips we use our balanced and focused
Our teacher has created a screencastify for us giving us his thoughts and feedback on our music video, this was really useful as it gave us a second opinion on things that we weren’t sure on as-well as highlighting the positive’s and negative’s. He likes our locations, the confidence of our model, the mise en scene and he also likes the effects we have used. our teacher also highlighted a few improvements which we could resolve in time for our final draft to ensure we create the best video possible and achive the most out of it.
Targets for Improvement
The start is good but change the first cut to the girls hair to a little later as we want to see the first effect resolve
add more of the beach shoot shots in earlier to mix it up
create a radio edit version so that we can play your video at the Gregsons.
Try to elaborate on the narrative idea a bit more, less performance more storyline
Today in lesson we were joined by two professional editors called Lenny and Elliot, they gave us some advice on how to improve our music video’s, some suggestions that we got given was to organise our footage and audio into neat folders to make everything easy to find and organised. Lenny made a tutorial video explaining how to do this for us.
Other tips we received from Elliot was how to change the colours and make everything much better, he showed us how to add an adjustment layer and changing all of our studio shots colours, we wanted to make the background more white to make it less dull as-well as making our model more colourful and he showed us how to do this in a few methods such as choosing each colour and what colours you want to make more prominent or just increasing the saturation to make everything more bright and colourful.
We were also lucky to be joined by another two professional editors from Digital Greenhouse called Charley and Ben, we were mainly speaking to Charley about how to improve our video further, she was helping us with some cool effect ideas such as how to include some eye catching transitions and also how we could create the effect where our star splits into multiple versions of himself and then come back into himself. We wanted to include this effect as an opening element of our music video as it is a unique and appealing effect to keep our target audience engaged. as-well as further adding to Elliots knowledge of colour adjusting, she also helped us select some of our clips and make the colours pop more and more appealing for our audience.
Here is our second draft of our music video of ‘mine’ which includes out shots from our second shoot where we shot at the beach to add to the summery feel of the song. I think our second draft is much better than our first as we have responded to our targets from our first draft and we have focused on making the video as attractive as possible for the audience so we put a lot of attention into the colours as lots of our studio shots were lacking colour and the background was grey and dull so we managed to fix the majority of these issues to make the video much more appealing.
What Went Well:
Good range of shots and camera angles used throughout the second shoot
The effects are good and the new transition works really well with the flow of the song
Good colour correction, it makes the colours look much better and more of a summery vibe.
Targets for improvement:
Try to match your clips with the rhythm of the song so that the video flows better
Try to add more shots of both performers to add to the narrative
Try and get some more shots of panoramic views instead of lyrics to switch it up.
Here is mine and Millie’s shoot plan for our second performance shoot.
Myself and Millie decided not to include a narrative in our music video as we didn’t feel it matched the style of music video that we wanted to portray to our audience. We felt that we wanted to rebel against the typical style of a pop/rap video by removing the narrative element of the video and this connects well with the themes we are trying to present through our star in his mannerisms, costume and mise en scene. Our main focus of our second shoot is to get more of our essential shots, as-well as getting more diverse shots of our performer as we want to add much more as we have decided to do our video as 100% performance and only have hints of the love story as we didn’t want our music video to be too traditional so we decided to cut down on the love narrative. Overall our second shoot went really well and we recorded all the necessary shots that we needed to get as well as some bonus footage that will fit the style of our music video and the key themes we are trying to present to our audience.
Improvements for our next shoot
Make sure we are completely organised for all the elements of the shoot e.g costume/props
If we record on an Iphone then make sure we are recording on the compatible setting to make it easier to transfer to a computer
Before we go on the shoot make sure we have more shots in mind and how we want to create/portray them to save time thinking of shots at the time.
To form our music video we have used Adobe Premiere Pro, we do everything from editing, formatting and adding effects on this software. Throughout using the program we have learnt lots of new skills and methods such as adding transitions, using the colour grading system and how to add music and time it correctly to our clips.
For our location shoot we decided to film on our phone as we felt it was much easier and convenient and it also made it more accessible to create some more diverse shots. We ran into an issue with the upload of our clips, our clips were filmed in a different format that caused our shots to be all messed up and not be useable for our video, therefore we used Adobe Media Encoder to change the format of our videos so that we were able to use them instead of having to re shoot.
For some of our shots we had to do some colour grading to make them pop and become way more appealing and attractive to our audience, as some of the shots seemed dark and lacked colour so we made the whites, blues and yellows more prominent in the beach shots and for the studio shoots we enhanced the White, Black and Yellow to make our shots as eye catching as possible and appropriate for our target audience and keep them engaged and entertained. The colour grading system completely changed our entire video, it transformed it completely giving it new life.
Some of our effects were very unique which was done purposely as we wanted our music video to stand out from others and defy the normal style of a pop/rap video, we also wanted our video to reflect the rebellious style our star carries. To enable us to achieve this we found an effect called ‘offset’ which was what created our opening appealing effect where our star splits into three and then comes back together again, we decided to do this effect so our video would stand out and be rebellious which was our main focus when editing our video. We also used positioning effect where we could split our video into four sections and make our video go from one end to another. We added this effect as it provided some motion and fresh enjoyment for our audience.
For our second performance shoot instead of a narrative shoot we still had to do a risk assessment as its a very important document as it ensures our teachers know of our whereabouts and also what our risks are and how to avoid them.
This is our Production Meeting Agenda for our second performance shoot, this form is a vital part of getting prepared for our second performance shoot, it is really important to sum up all of our planning into one document that includes our location ideas, equipment needed, our mise en scene (Costume & Make up) as well as our props. Our main focus of our second shoot is to get more of our essential shots, as-well as getting more diverse shots of our performer as we want to add much more as we have decided to do our video as 100% performance and only have hints of the love story as we didn’t want our music video to be too traditional so we decided to cut down on the love narrative.
Myself and Millie decided not to include a narrative in our music video as we didn’t feel it matched the style of music video that we wanted to portray to our audience. We felt that we wanted to rebel against the typical style of a pop/rap video by removing the narrative element of the video and this connects well with the themes we are trying to present through our star in his mannerisms, costume and mise en scene.
For our final preparation we created these two diagrams so we could visualise the types of shots we wanted to create when shooting our second performance section. We have drawn one shot of our model singing with a mid/long shot with some scenic background to make sure our viewers are kept alert and enjoy what they are watching. Secondly we have drawn a shot of both of our stars walking away from the camera to show them braking free and showing there love. We are only including small elements of a narrative just to make the audience engaged however there is no real sense of a storyline which leaves our audience never knowing the true outcome of the narrative creating mystery and excitement for our audience.