At this point we have created three different, unique drafts of our music video for you to see of the song Charlemagne by Blossoms. We haven’t made too many changes in this draft, however those that were made we think have a great impact on the footage.
Changes we made in this Draft…
One of the changes that we have made that are apparent in this video is the increase in visual effects. This helps to create more meaning for the viewer to unpack and understand as well as providing more eye candy to keep them hooked on the video to make them watch it until the end! We have also added in more footage into this draft, particularly at the end to help manufacture a more complete story arc, helping convey the meaning in the narrative of the video more easily.
The image you can see above is a snipping tool of some YouTube comments from our third draft of the music video, giving us some constructive criticism to take into account, aiding us in creating what will be our fourth draft. At this point, I think that it is crucial we get some feedback as it gives us other peoples perspective on what we have made, picking fault at things we ourselves understand perhaps only because we are the ones who created it. Therefore this is a good idea as after all we are not the ones that need to be fulfilled by this video.
Looking at the comments, the general consensus is that the narrative of our music video is particularly hard to understand in some areas, and therefore I think that this might be because of the amount of visual effects we applied to apply more meaning to the narrative which may have perhaps confused the links between different shots. Therefore when we create the next draft we should add even more footage in the gaps to make the narrative slightly more obvious so it can be easier understood by the audience.
The comment by Lucius points out that there is a lack of emotion throughout the performance on the lead singers face. This can be amended by tweaking already existing video effects to try and emulate the stars emotions so the audience have the ability to decipher more meaning.
Another collective concern was that the lip syncing of the lead singer was off at certain points, which after looking back is also present with the guitarist at moments such as 0:43 seconds in where the guitar strums slightly before the note in the music. This can easily be altered by stretching the footage out so you can edit shots to the beat more precisely.
Personally I think that we should work on cleaning up some of the blur on some of the close-ups of the lead singer at the start of the video as well as making the zoom at 2:02 slightly slower so that the viewer has more time to takein what is happening on the screen.
I have just about finished Component1 of my A-Level Media Studies coursework and it is fair to say that I have learnt a great deal of new skills as I have gone along. I have learnt how to properly use Adobe Photoshop knowing how to properly crop images, change the saturation/hue of an image and much more. I have also learnt how to use InDesign delving deep into the many settings that can be used to manipulate text as well as the basics of AdobePremierePro which will be used a lot in the near future when we get on to creating our musicvideos. Along with this I have also discovered and learnt to use some transferableskills that I know will crop up in other situations such as the communication and time management skills I have learnt.
I have also learnt how to present meanings/connotations through my work which can represent a genre or particular theme if engineered to do so through manipulating the camera and mise-en-scene, as well as the text I can add in InDesign and aspects of the image I can change using Photoshop.
Recently, I have been independently finding out about an app which can be downloaded from both the App Store and the Google Play Store called HP Reveal. This uses augmented reality to create visual interactivity with the users smartphone to project an image over select features of a piece of media to give the user entertainment and further understanding of what they are using. This has been very important for me creating my music magazine as I was struggling to find something that really linked into the Blumler and Katztheory aspect of escapingdailylives, however I think this fits in very well.
Below you can see the part of the double-page spread on the left which must be scanned in the app in order to see the image on the right with all of the 6 images pop up. If you would like to try the software, you must download it off of the app store or google play store on a capabledevice, and then signin or createanaccount and scan the image. To see a high definition version of these two JPEGs, click on them to see a higher quality PDF.
There is also a video representation below of what happens when you scan the image which can be seen below this comment.
Above you are able to see the up to date, mostly finished drafts for the four pages of my music magazine. In the most recent draft, the final bits of feedback have been given to me by my teacher in the form of a document that I have uploaded a picture of below so you can see what has been changed. Please also take heed of the fact that for an unknowntechnicalreason, my double-page spread appears in the preview you are reading as being slightlyfaded, however you can see the untainted, high definition PDF of the double-page spread and all the other pages if you click on them.
There were a couple of changes that the teacher said I could make which I didn’t actually include in the most recent draft as I think that they are unconventional of my genre. One of these changes, was that the teacher suggested I used the spot-healing tool on Photoshop to heighten the complexion of my model, however it is conventional of the indie pop genre that my magazine is based around, to stay clean and as real as possible and therefore should have their features altered as little as possible. The other thing that the teacher said she thought I could change that I didn’t go through with, was changing the font from sans–serif to serif. It is also very conventional of my genre to have a sans-serif fonts which I know from looking at other music magazines from the same genre such as the ‘Indie‘ magazine.
I have compiled a couple of A4 high quality advertisements that I can use in my magazine in order to reflect and relate to the targetaudience of my genre. That way, if it relates to them they are morelikely to buy the product, making more money for the business.
This is a good advert that could be seen in my magazine, as it has many of the conventions included in it associated with the genre of indiepop. The typeface on the is one of the biggest conventionalhooks to get the reader in as it reads; ‘nothing fake about ’em‘. This resonates with indie pop listeners as a big part of indie pop is that the subject matter is about being real and honest, and having your owntake on things. The popular indie pop artist KatyPerry is also featured as the cover star which could make the reader be more drawn to the product knowing that someone who relates to them uses it. This could be said to be more of a pop advert, hence ‘Popchips‘ as the label however it still holds these connotations.
I think this an advert which is very good at appealing to someone who listens to indie pop music because of the choice of words in the cover line. It reads; ‘creativity has no boundaries’, which jabs at one of the psychographics of a typical follower of indiepop of being someone that likes to be independent and creative with what they do, often having a differenttake on something to most people.
Please bare in mind looking at these articles, that I have not had any part in creating either of them neither do I own them. I am using them simply identify what type of advertisement I could use in my own magazine and are not to be assessed.
Here is a small clip of my classmate Elliott reading my article aloud to check for punctuation, grammarproblems and typos. Below that you can see his verdict on the article giving some feedback on how I could better the article for my next draft.
Below this, you can see targets for improvement that Elliott gave me after reading out my article.
You could Put FACADE In apostrophes/ Speechmarks
The use of Slang and embeddedquotations gives a personaltone, encouraging the reader’s interest in the article.
The Biography article seems like an interview, for example ‘he said before taking a sip of his Mocha’, This suggests that the journalist in in an interview with Taylor as he is commenting on his actions after asking specific questions, It suggests that the journalist is with Taylor Rather than writing about him.