My mock-up tour poster!

 

Today we were tasked with creating a tour poster to fit the brief that we were given by an artist belonging to a specific genre which reads:

A client has come to you with an image of themselves as a performer. Their style of music will belong to a particular genre. They want you to design a poster for an A4 page in a magazine, advertising and promoting their forthcoming tour. You must include the following:

  • Name of artist
  • Name of the Tour
  • Dates and Venues
  • Other information like: where the album can be bought/downloaded, tickets available from and prices etc.

 

As we created our tour poster we had to think of how we could incorporate features of our given genre (western/country) into the typeface, mise-en-scene and camera of the poster and what we used to do this. Personally, I used Photoshop to edit the image of the artist which included cropping the outside off and place. I then used InDesign in order to place and edit the text onto the poster as well as create the backdrop that was to be the desert.

One thing I think I could have done to make the cover more polished is to have spent more time cropping the background of the model as it meant that you can see a thin white line on the right shoulder of the artist in the image. In the future I need to make sure that I read over the poster before exporting it as I made the mistake of writing the web address for the tour as being “wotkinsuk‘” when in reality it was meant to be based in Texas however this was only a mockup so if it was to ever be used I could edit the extra changes.

To conclude I think the tour poster was a success apart from a couple of small, minor things that could be changed so it is more refined and professional such as the cropping of the edges. If there is one thing that I think I can take away from this it is that if I make a change, all of the relevant media to that must be changed in order to suit it so no errors are made. The next time we create a tour poster,  I will know to compare it with the Feedback sheet earlier on so that I make sure I do not miss out key features that would go a miss if I had not checked.

This is my copy of a professional magazine front cover!

 

Above you can see the legitimate copy of the NME cover featuring the vaccines  on the left and then my recreation of the cover on the right. You may be asking yourself, what is this plagiarism? But no, the purpose of this was not with any intent to use the cover for our own use, but as a test to see how well we were able to use InDesign and Photoshop in order to replicate the cover using our new skills.

What went well?

I think that overall my representation of the typeface was very accurate on my own version compared to the one that we were given. I perfected this by finding similar fonts to what was used originally in the cover which includes the font; Corbel & Minion Pro. Corbel was used for the majority of the cover  however I changed the thickness and angle depending on where it was. The only part that wasn’t corbel was the line underneath the masthead that read ‘New Musical Express‘.

I was informed by one peers that I had accurately recreated the NME masthead which initially I had some trouble with as I could not increase how bold the text was without changing the weight which had the effect of making a large unmovable box around the text. I managed to fix this by increasing the size of the outside of the text which made the font more like the NME one.

What did not go so well?

For the most part I thought the positioning of the features of the cover were good however now I am looking at the covers side to side I can see that there are aspects that are off. The vaccines logo is slightly bolder and is also positioned slightly above which also resulted in the text above it being further down the page than it should have been.

As well as getting the positioning wrong of several aspects of the cover, I had trouble finding the right images to put in the cover. For example the main cover image of The Vaccines is not in my version of the cover as I was unable to locate it on the internet. I tried to overcome this issue by taking another image of the same artist/band

and changing/making sure that it would be grey scale using Photoshop.

I also realised that I had not included the bar code and the ‘The‘ of ‘The Vaccines’ because it was hidden in the text This shows me that next time I will need to make sure I have included all the smallest details to make sure that I don’t make the same mistake again.

What did I use to aid my work?

I used this tutorial to help me change the background of the text in the insets to white and the text to black to replicate the text in the image. In the video the creator shows themselves changing the fill of the image in order to do so.

I used the video above in order to change the size of my text. I knew how to do this on other software such as Word however it was not as clear in InDesign as it is in Word in my opinion as there are lots of other tools that I was using that could be found  in the same area.

Overall I think that I have learnt from the replicating of the cover that I need to make sure the positioning of the text is right in order to make sure that

The Camera Talks!

What you can see before your eyes is 9 of the best photos from our photo shoot that I thought were good enough to be put in the mood board. I then put hashtags over the images of what I thought was connoted through the use of the different aspects in the images. In the shoot we focused on the framing in the image which included the angle, distance and composition mainly, however we still tried to make sure that our mise-en-scene was good and up to scratch for the photos that we took.

I thought this photo shoot on the whole was very good because we captured a range of different shots using a range of different angles, different distances and compositions. Each image that you can see in the mood board is completely different to the next with different attributes and qualities as stated by the three hash tags that I gave each image. It was very important to our group that all of our photos were different to the last to ensure that we explore the different aspects of framing as well as we could bearing in mind we are new to DSLR cameras, while still managing to make the images look professional enough that they could be possibly compared with the professionally created images that are being made at the moment. One of my favourite images portrayed on the mood board is the fourth one which was tagged with office-wear, professional and mid-shot. This is because it included use of a mid-shot which is use of a certain distance in the framing, as well as  a point of view shot which makes the image seem more proportionate to the viewer. I gave the image the tag professional as it has the two models wearing smart, spotless jackets which connotes professionalism as well as denoting office-wear which is traditionally a suit and tie.

Overall all the images in the mood board were a great success although one or two of them look slightly lower quality as they are more blurred after they were uploaded to the computer. I have learnt how to capture images while analysing and utilising the conventions of framing to make the photos that were taken look professional as well as for them to give the viewer ideas of what the image connotes and makes them think about, which is helped by the hash tags included in the images. In future photo shoots I am going to take more photos which use the conventions of framing; angles; distancing and composition as it can help to give images more character and to give meaning to how the way the image is formed already.

These are some Technical Camera Terms!

Here are the contact sheets of all of the photos that were taken in the photo shoot where we explored the framing of images, more specifically distance, angle and composition. Although the main focus of the shoot was to look at the framing of the photos that we took, we still wanted to use and perfect as many aspects of CLAMPS (Mise En Scene) in the images that we took as possible to give the image/s more character.

Why is framing important?

I think that the framing of an image is very important because like mise-en-scene, it connotes and denotes many things in a photo such as the mood and intentions of the image e.g. the facial expression and proxemics would indicate might indicate the model is scared. I also think that it is important for the framing of an image to harmonise with the mise-en-scene because if it doesn’t it could give the image multiple meanings which could be seen as a good thing depending on the situation and what your aim is.

What was your favourite part of the shoot?

One of my favourite photos in the photo shoot is image 9803 where we tried to show depth of field by using large f-point on the camera to blur the background of the image whilst focusing on the centre where the model is crouching. This would have gone well however it had the opposite effect and instead blurred out the model while focusing on the background (image 9802). We changed the aperture a tiny bit which helped us a tiny bit because the model was now clear but the backing was slightly blurred but was still very clear (image 9803).

Did you have any problems with the camera?

At the start of our shoot, we had problems with the exposure of our lens which we managed to overcome changing the aperture setting on the camera dial. The exposure being high meant that the photograph looked very bright which obscured many parts of the image including the model and parts of the scenery. You can see the images with high exposure  from image 9758 to image 9779. You can also see the images from image 9779 to 9795 that we took in the same place after altering the ISO setting where the images are illustrated as being less ‘bright’ with less ‘white light’ which overall makes the image more crisp and clearer to see.

 

My Image that uses Mise-En-Scene for meaning!

Above you can see the mood board that we created at the start of our quest to use mise-en-scene to show meaning. The teacher allocated everyone a genre that they had to create a mood board for which would later turn into a costume that one of us had to model. Our group if you can’t tell, was allocated the genre of Western/Country music so we took our own ideas as well as ideas from the internet of what images we thought could relate to this certain genre of music.

Looking at the mood board we can identify certain connotations of the genre which relate to mise-en-scene. These are the conventions for the genre that we have come up with as a group:

  • Wide-brimmed hats
  • Grubby make-up with shaggy beards
  • Checkered shirt & jeans
  • High leather boots
  • Barn dances
  • Relaxed stances
  • Lively dancing
  • Yellow / brown tones
  • Acoustic Guitars.
  • America
  • Rough jackets

Overall  my analysis of the mood board showed that we liken different aspects of the Western genre to objects and personalities that we have seen created by the media and experiences of our own. As an example, we associate wide-brimmed hats and checkered shirts with a farmer or outlaw which relates to the Country / Western genre. We also relate barn dances and farms in general with agricultural practice and the countryside which is typically recognised as being a trait of the genre. From the analysis that I have done, I can conclude that in the photo shoot we will try to use as many parts of mise-en-scene that relate to the Western/Country genre such as a wide-brimmed hat, something evidently american (flag), a worn jacket, as well as trying to keep a yellow/brown tone at the same time to relate to all the pictures that you can see in the mood board.

In our photo shoot we managed to incorporate many points of mise-en-scene in order to make the most iconic Country/Western singer possible. Seeing as this was only a draft photo we did not include all of the props but instead tried to get a close up so you can see as many of the fine details on the upper part of the costume / mise-en-scene.

Our Post-It Man was lined up against all the other models representing the other genres that had been assigned to them, and the rest of the class wrote down connotations and denotations of that genre that they saw applicable to the costume that the models were wearing. One Post-It shown that the model is holding up says; ‘cowboy’ which is understandable seeing as the costume connotes a Wild Western American from the period 1865-1895. This time period also applies to the Post-It that says ‘different’ as our genre was a lot more irrelevant in modern day music than any other of the genres that our classmates were trying to adopt e.g. Rap. The last two Post-Its that say ‘Western’ and ‘Country’ which are the two words that were given to us as a genre to analyse. This clarifies that our models mise-en-scene portrays our genre very well. This could have been because of the iconic clothing we used, such as the neck-chief which is a direct denotation of a Western American. It could also be because of the wide-brimmed hat that the model wore which American farmers stereo typically are portrayed as wearing.

Overall the analysis via Post-It Notes given to our model by the class I think represent our genre very well seeing as the costume fits the idea of a cowboy very well despite the fact that the Western/Country genre is more associated with southern parts of the US, however the costume is still applicable to the theme of the Wild West and Cowboys.

 

Above you are able to see all of the images that were shot during the time of our Western / Country themed photo shoot. We took the majority of the photos outside, however we also took a couple in front of the green screen that was in our classroom (images 2080-2083). We managed to encompass every part of mise-en-scene to a good standard in our opinion, however I think we captured the correct proxemics and costume most of all. If there is anything we could have improved on for our photo shoot, I would say that we could have used a better setting for some of the photos, which would have reinforced the idea that the genre was country. For instance if we had taken the photos on a field with a sunset in the background I think it would not only have enhanced the setting for some of the photos but it would have also changed the colours (lighting) for some of the photos so that it fitted in more with the Country / Western genre.

 

This is my final image of the photo shoot that we did (image 2056) which I chose because I loved every aspect of mise-en-scene that was included in the image. One aspect of our mise-en-scene that I believe we captured very well is our costume which included using a wide-brimmed hat, a neck chief and also something that symbolised america (a flag). The hat in my opinion was one of the defining parts of the costume because it denotes an American farmer as well as covering the face of the model which could be seen as a bad thing as it means you cannot see the mood of the image as well, but I think it instead connotes feelings of mysteriousness and unknowing. This brings me onto the proxemics  which I think our group had capitalised on particularly well on. I think we did this well because you can see all the key themes of our genre whilst they are still all being utilised so that they emphasise the lighting and props. I think that the flag being placed underneath the model is a nice touch as it makes him seem as if he is powerful, and has the right to not become dirtied from the earth beneath him. I also think the fact that the model is lying down in a liberal position suggests that he is laid back which we are further encouraged to think because of the way he is holding the guitar. The guitar is an important prop because it is one of the main instruments that denotes Western and Country music, which is established furthermore by the way he is holding it with one arm stretched over the top, which suggests it is something he holds dear to him. The setting is a grassy floor with patches of brown which I think reiterates the fact that the shoot is meant to be set in the US where it is very hot and therefore a lot of the grass goes brown. The addition of the brown grass also helps to signify the fact the lighting of the photo is going to be very bright with little to no shadows in this image as it is birds-eye view and the sun would be beating down on the ground if it were in rural America.

In conclusion I think our final image turned out very good as it held all the conventions of the mise-en-scene that fit in with our given genre of Country and Western music.

 

 

 

Poster Analysis

Here is an example of a poster analysis that I have done for the band Gorillaz. In this analysis I attempt to look at every single aspect of the poster and how it relates to all the terms of Mise En Scene. Within this I also try to look at the connotations and denotations that certain aspects of the poster hold. I made the poster because I wanted to see how much what I have learnt from Mise En Scene has affected my critical eye of Media, in this case a poster for a new album by Gorillaz.

After analysing the poster I can conclude that I will take certain ideas which relate to Mise En Scene from this to use in my own work in the future, especially the Magazine cover that we make. I will use the idea of making the more important text such as the title, date and website name in a larger typeface so that it is more recognisable from further away. I will pay attention to the colours that I use in the poster so that there is a perfect blend of contrasting and complementing colours to make certain aspects of the work stand out more such as the typeface and items of clothing.