The third and pretty much Final draft of our Digipak!

At this point we have designed every pane of our digipak to a point where it could be considered completed, however there are some very major changes we could do to create, improve and sustain the meanings/conventions of our product. Below you will find a copy of every updated pane of the product however this time it is placed in a CD case.

You will also find some feedback from classmates on what our digipak means to them, in terms of genres that come to mind after looking at the digipak as well as words they would use to describe it. Any furthertargets for improvement were also included which we have been given as well as our own to be included in the next draft.

Front Cover/Pane

 

Inside Panes

 

Back Cover/Pane

 

Tallied Student Genre Feedback

Recorded Student Genre Feedback

After looking at the feedback we were given by fellow classmates, our target genre/meaning was recognised and decoded by our audience, which was relieving. This meant that so far, the meanings and connotations we had constructed within the digipak were understood by our audience. This is reminiscent of Stuart Hall’s theory of preferred reading which acknowledges the fact the audience has read and understood the media in the way that we intended.

he one thing which caught my eye in the feedback was that two people said they thought the product was ‘old-fashioned’. Looking at our product under new eyes I can agree with this to an extent as the colours used for the DTP are relatively bland. The reason I want to change this is because although the indie genre started in the 1980s, it is becoming an increasingly popular, ‘modern’ genre and we should therefore go to further efforts to give it a new feel to make it appeal to the correct audience.

Things to improve upon:

  • Editing the inside covers so that they are more genre specific as well as to make sure they match the conventions of our genre.
  • Before the final draft, we also need to tweak some features such as the cover page so the entire box is taken up and the back cover so that all the relevent/conventinal details are written down.
  • To shake the ‘old fashioned’ idea, I think it would be a good idea to remove some of the presence of the text box/dtp on the back cover to show more of the background, which is a conventional feature of more recent musical content.
  • One final thing is I think it would be a good idea to change some of the fonts/text on the back cover to give the digipak more identity. I feel as if changing the type of font depending on the relevency of the details covered is a good idea. For instance the copyright and licensing information would be in thinner, smaller print whereas the track list would be in a thicker, more prominent font to attract the customer.

Straight into the second draft…

The next draft we have created of our digipak hasn’t necessarily had any changes in the front or back panes, however as a group we have worked on getting two new inside panes ready for the next draft to create a more complete and fulfilling product. The rest of the post presented below this text includes an image of the new two new panes which have been added. There is also a  ‘Screen Castify’ our teacher created analysing our current drafts together with some targets for improvement we gathered from the video.

The front pane/cover:

The inside-left pane:

 

The inside-right pane:

 

The back pane/cover:

#

 

The Screencastify:

Targets for Improvement:

  • We need to try and create a more crisp atmosphere in the cover particular which can be done by removal features such as the creases on the models shirt using dtp.
  • Being real, our inside panes are pretty boring and need something more to them to make them more interesting. We could add some small details to the inside panes such as some text wrapping around the flower to give it a three dimensional effect and put a ‘504 gateway not found’ piece of text in the reflection of the glasses using Photoshop.
  • We could try and liquify the background on the front pane a tiny bit more to have a greater effect of distortion making it more obvious that that is the intent of the liquification.
  • Try and make the back pane a bit more conventional by removing some of the extra features we included such as the song timings. Although this creates the effect of the back cover looking like a list of spotify songs it isn’t conventional of the genre and therefore might create conflicting meanings for the viewer.
  • We could possibly add some colour correction to the back cover to make the background of the trees and vegetation more intersting and relevant to the themes and genre we are trying to convey to the audience.

The first of many Digipak Drafts!

My group and I have created the first draft of our Digipak, including both the front and back cover. I am happy that we have finally come to decide on what images we are going to use, however the edits on the cover in particular are only done to a standard to give an indication of where pieces of text will be placed, and thus will be worked on in following drafts. These drafts can be seen below, together with an evaluation of some of the features we have weaved into the Digipak relating to mise-en-scene, desktop publishing and the use of Photoshop/Indesign.

The Front Pane/Cover:

 

The Back Pane/Cover:

 

Draft 1 Evaluation:

In conclusion, I would say that currently our front cover is a because of how underdeveloped it is and how boring the background is currently. To change this, I need to change the colour of the box, add more to the box, and add more to the background. The back cover is a bit better with a ⅗, where I think it would be a good idea to change the font as right now it is pretty boring and generic in my eyes. I also think more detail needs to be added in the way of typeface as well as logos for record labels and other conventional symbols such as the compact disk logo. I feel as if there is a lot of empty space on the back cover which we need to find a way to elminate.

Digipak Shoot Evaluation

After completing the one and hopefully only photo shoot for my digipak along with the rest of my group, I can definitely say that it has been a successful and fun shoot to partake in!

For this shoot, we went in knowing the location (a lake with greenery), the mise-en-scene we wanted to use and manipulate, as well as some ideas for framing/camera that would potentially end up on our digipak. This made the shoot a lot easier overall and meant we didn’t have a complicating time presenting our star image and genre correctly.

What could I say went well?

  • We took shots from a lot of different angles from high to low angle shots making for a much greater choice post-shoot of what we could use in our product.
  • The location we chose very accurately represented the ‘nature’ theme we wanted to connote in the shoot. It meant that wherever we walked we would find a whle new set of interesting scenery to use to take shots, once again giving us more choice as well as giving us more opportunities to present meaning in the material that we accumulated.
  • One more thing that I can definitely say went well in our shoot was how many different shot distances we used to give the viewer/audience a different perspective on the shot. For instance a shot taken from further away will have the illusion of making the model look smaller and more vulnerable.

 

What didn’t go so hunkey dory?

  • In some of the shots that we took, the lighting was impacted because of the sun becoming blocked by the clouds. At the time we didn’t notice this as the preview for the photo can often be misleading, and therefore until you get the footage onto a computer you can’t always see impurities in a photo. The impact of this was that some of our shots had more shadows present, making the features of the models face and other parts of the image often less distinguishable than if the sun wasn’t behind cloud cover.
  • Another thing is that in some of the images, it was evident that there was some blurriness which wasn’t present in the other shots. This meant that parts, if not the entirity of some shots was completely out of focus and hard to see the details of.

 

What could we change next time should we realise we need to do another shoot?

  • I would make sure that we not only get shots at different angles, but we get collect footage from each side of the model as well as the middle for each individual location we take a shot.  This would give us a larger array of footage to choose from in the grand scheme of things.
  • Take a check each time we start shooting in a new part of the location to make sure that our camera isn’t blurred and doesn’t have anything wrong with the framing that would upset the exposure/lighting.
  • Check the weather forecast before leaving so we know whether it is going to be a completely clear, sunny day meaning we would have perfect continuity between shots, or if there would be periods of cloud cover or wind that would impact the contents of the shot.

 

The shot above shows an example of the cloud cover which impacted the lighting of some of the shots.

Digipak Shoot Contact Sheets!

This was a very successful shoot overall in which we captured an array of different shots which we were happy with. These included shots utilising different lighting, locations, camera angles and more, my favourite aspect being the mise-en-scene of the shoot which depicted the conventions of our genre very well. However there were also some things that could have gone better with our shoot such as the cloud cover at certain times meaning we got darker/less exposed shots.  Looking back we also got some shots that we should have taken from multiple angles to gives us more choice of what we could actually use in our Digipaks.

The contact sheets for this shoot can be seen below:

 

Production Meeting Agenda + Risk Assessment!

After analising the conventions and themes present in the indie rock/pop genre, we are ready to go and shoot for our digipak front and back cover, already having an idea of what we want to shoot where. Included in this post is the product meeting agenda detailing where we are meeting when, what items who is bringing, and other details, as well as the risk assessment covering the specific terrain we want to shoot in.

The two documents can be seen below:

Individual & Group Digipak Ideas Roundup!

In this post you will find three different stages of development which have greatly aided myself and the group in finalising our ideas for our digipak and the photo shoot associated with it.

To start off, I created an individual padlet on padlet.com, which is essentially a board which you can post pictures or videos on and comment about them, which was useful to me as it meant I could note down conventions that were present in the particular picture. The conventions that I noted down were based off the colours, features, mise-en-scene, backgrounds and meanings of the genre of indie rock/pop, which is that of the digipak we have chosen to create after looking at a similar genres we covered in our music video.  The things I learnt form the padlet are that three commonly occuring colours are pink, red and blue as a trio, fonts are usually sans-serif, colour co-ordination or complete difference between band members, heavy usage of blue, and attention to nature. This embedded padlet can be seen below.

Made with Padlet

Along with my own padlet, I then met up with my group and exchanged the various conventions I had found with theirs, which we then evaluated and arranged into a collage summarising the conventions that we had all found in our individual research. This collage shares some of the conventions discussed in my own individual padlet, such as nature, blues, pinks and reds, as well as some of the others from the others padlets such as having two deeply contrasting colours present in one area. They also provided ideas of words and phrases that are conventional of our genre. Some photos of the collage can be seen below, expressing the conventions I just mentioned.

Finally, after compiling all of our research, we created a mock-up digipak including both the front and back cover. We wanted to try and include as many conventions that were related to indie rock/pop as we could, so to make sure there was a balance to avoid over saturation, we had to apply one convention to each feature of the design. For instance, to cover nature, we are taking the shoot in a family member of someone in my groups back garden which has lots of greenery to give us room for lots of different types of shots. For fonts, we are using bold, sans-serif typeface which will most likely be done in a white colour which is conventional of the genre. We also made sure to include as little writing as we could on the front, including the album title/band name as it is conventional of indie rock to make the viewer spend more time decoding the front cover instead of looking at the title. In terms of camera, we made sure that the shot that would go on the back cover showed the model looking up at where the track list will be to create an eye-line match. On the topic of the track list, we enclosed the titles in a white box/border to make it easier for the viewer to read, as well as making it easier for someone who is already familiar with the genre to read as they will know that this particular feature is popular in the genre of indie pop, and are therefore more likely to buy our product. Once again, the two pictures of the front and back of the digipak can be found below this chunk of text.

 

 

 

 

 

My Own Individual Digipak Moodboard

This my very own mood board that I have constructed using Padlet.com, taking images from media created for bands in the form of album covers, photos of the bands playing, and more. The purpose of this is to give me an idea of the general trends and differences that are apparent in my genre of indie rock/pop and alt rock, that I can use in my own Digipak.

Made with Padlet

Here is our Missions Statement!

What you will find below, is the mission statement marking the start of the research for our groups Digipak, which we have compiled using our perfect audiences ideology to note the conventions that we should be keeping in mind when producing this next piece of media.

  • Who they are (demographics) – Our demographic is 15-25 year old. Primarily Male gender, often described as Millennial
  • What other media they consume and participate in. – They would be interested in things such as chat shows, real TV shows such as 24 hours in A&E
  • What their values attitudes and beliefs (ideology / psycho graphics) – They have got a very relaxed view on life, taking life as it comes. They also seem to have a hint of political interests.

 

  • How do you want the audience to engage with your star / album – We want the audience to engage with our star by making him seem as ordinary as possible, whilst still seeming extraordinary and people still wanting to watch him. As well as this through the use of social media.
  • How will they invest time and money in your star / album – Buy buying merchandise, records, tours, shows. As well as this viewing YouTube and Magazine articles.

 

  • Name three similar bands / artists. – Arctic Monkeys, The Beatles, Queen.
  • What are the trends in album designs of similar stars / bands? – The majority of the albums design have a bright and prominent center point of focus, which automatically catches the viewers. Conventionally it is a darker background with lighter and brighter colours also present.
  • What does their website look like? – Their website is very unconventional and is reminiscent of a 80’s computer game interface.

 

  • Is your star already established or are trying to establish a new presence in the market? – I would say that our star is already established within their genre, but maybe not so well around other genres.
  • What is your star image & how are you trying to innovate / develop that image?
    • Our star image is trying to convey a very clean cut, ordinary man, that is trying to relate to a lot of their target demographics struggles in everyday life, whilst trying to prove that he is no different.
    • Are you mixing up elements of different genres? I believe that that we have merged the two genres of Indie-Pop as well as Indie-Rock.
    • Are you trying to re-brand your star? I think that we are trying to re-brand the stars image, whilst at the same time trying to keep his music the same.
    • Are you emphasising the ordinary or extraordinary? I believe that we are trying to emphasise that he is ordinary, but still trying to make it obvious that he is extraordinary in the sense of his music

 

Mission Statement 

The Undefined is a readily acclaimed group of musicians, merging both indie pop and indie/alt rock genres, covering the topic of the star writing about relatable struggles that he once faced at the age of his target demographic. The Undefined’s Music can be used as a way for people to express themselves. The new album ‘Reignite’ which includes the song ‘Find Yourself’ has already got the fans going crazy, with a new sneak peak having just been released.

Onto the Digipak Conventions Analysis!

This is the Digipak Conventions Analysis of the front and back of the Foals album; ‘Everything Not Saved Will Be Lost – Part 1’. I decided to choose this record in particular as one that I would like to analyse because the band Foals create music which is very similar tho that of the genre of indie/alt rock that we are going to partly focus on in our Digipak.

In terms of the actual analysis, I looked at the colour, graphics, fonts, wordplay, spinal features and connotations specifically. After analysing these aspects, I can say that I have a much better idea of how I can manipulate and weld my Digipak to suit these conventions.