At this point we have designed every pane of our digipak to a point where it could be considered completed, however there are some very major changes we could do to create, improve and sustain the meanings/conventions of our product. Below you will find a copy of every updated pane of the product however this time it is placed in a CD case.
You will also find some feedback from classmates on what our digipak means to them, in terms of genres that come to mind after looking at the digipak as well as words they would use to describe it. Any furthertargets for improvement were also included which we have been given as well as our own to be included in the next draft.
Recorded Student Genre Feedback
After looking at the feedback we were given by fellow classmates, our target genre/meaning was recognised and decoded by our audience, which was relieving. This meant that so far, the meanings and connotations we had constructed within the digipak were understood by our audience. This is reminiscent of Stuart Hall’s theory of preferred reading which acknowledges the fact the audience has read and understood the media in the way that we intended.
he one thing which caught my eye in the feedback was that two people said they thought the product was ‘old-fashioned’. Looking at our product under new eyes I can agree with this to an extent as the colours used for the DTP are relatively bland. The reason I want to change this is because although the indie genre started in the 1980s, it is becoming an increasingly popular, ‘modern’ genre and we should therefore go to further efforts to give it a new feel to make it appeal to the correct audience.
Things to improve upon:
- Editing the inside covers so that they are more genre specific as well as to make sure they match the conventions of our genre.
- Before the final draft, we also need to tweak some features such as the cover page so the entire box is taken up and the back cover so that all the relevent/conventinal details are written down.
- To shake the ‘old fashioned’ idea, I think it would be a good idea to remove some of the presence of the text box/dtp on the back cover to show more of the background, which is a conventional feature of more recent musical content.
- One final thing is I think it would be a good idea to change some of the fonts/text on the back cover to give the digipak more identity. I feel as if changing the type of font depending on the relevency of the details covered is a good idea. For instance the copyright and licensing information would be in thinner, smaller print whereas the track list would be in a thicker, more prominent font to attract the customer.