This is a final assessment of our the second draft for our website which we have in the form of a video containing feedback from our teacher regarding the website, where we have changed features such as the star image, genre as well as new branding ideas.
What can we improve from here?
- Include some links to our music.
- Include the actual music video.
- Add a news section with some gossip from the band so the ‘social interaction’ aspect of Blumler and Katz theory of uses and gratification is covered.
- Include the Digipak inside the website for the audience to be able to decode.
- Maybe make a gallery with a picture of the band chilling out and having fun.
Below you will find the first draft of our website along with an assessment of what has been put on it so far. I think that our first draft was incredible successful and well thought out. This is because of how easy it is on the eyes, as well as how easy it is to navigate through its every feature. It also takes into account some of the indie rock connotations such as a clean, minimal style with a bold, sans-serif font.
Below you can see the flow chart and preferred template of our group for our website to be designed around, which we have now decided to use for our website.
In the video below, me and the rest of the group analysed the website for the band we created our music video for; Blossoms, as we felt this would make the most sense to take inspiration from considering they cover the exact same genres as our music video and digipak that will be hosted by the website.
In terms of tools we used to look at this website, Blumler and Katz theory of uses and gratifications came in handy as helping us understand how the website uses personal identity, entertainment, social interaction and information. Along with this we will be using AIDA (attraction, interaction, design, call to action) and the genre of indie rock, which altogether help us entify/pick out the right conventions to go in our own website when we get to creating it.
In preparation for the creation of me and my groups Digipak, I have started compiling ideas of what features will have to be included on the website that will house the digipak to make it appeal to Blumler & Katz theory of uses and gratifications. For this example, I am going to be using the website of the band ‘Blossoms’, which is the band I created a music video for, the reason being to make my own product as conventional to the genre as possible to draw as big an audience as possible. The presentation in which above the fold, and homepage can be found below.