Mission Statement : ‘Carnation’ is the hottest magazine for the Indie scene, whether it be old classics of the 1980s to the debut albums of today, It will be found. .’Carnation’ inspires those who read it to express themselves, no matter what background, It invites them to a new meaningful movement.

Brand Values : Carnation aims to bring a new perspective to the indie genre, and aims to provide the reader with new regular content, as well as making them feel part of a community.

In order to make this magazine to the best standard, I will have to use the knowledge I have gained over the last few months. Such as Mise-en-scene (C.L.A.M.P.S) and the technical side of the camera (Aperture, Shutter Speed, Exposure)

Along with researching how I will do the shoot, I have also looked at the conventions of the genre and overall magazine conventions (Mastheads, Plugs, Pugs). I will also try to create a star image for my model, this will be done by using Richard Dyers Paradox of the star. I will have to make my star appear both absent and present swell as creating them ordinary and extraordinary. I will also have to factor in Hall’s theory of three responses, Preferred, Oppositional and Negotiated Reading to make my magazine reach my audience.