Music Video Form & Conventions

In this task we watched 4 videos. We then briefly analysed the visuals for the music seen above. These videos could tell a story or could just be the artist performing, we found that there are 3 types of narrative in a music video. Illustration is when the video directly coincidences with the lyrics and it shows what they say. Amplification is when the lyrics are extended upon in the music video, to add a new layer of meaning to the narrative. Finally, Disjuncture is when a song has no correlation to the lyrics, and could be displaying a completely different idea to what the lyrics are portraying. Some music videos can have just purely performance with no narrative. Mise-en-scene is also use heavily to add to the narrative. The primary motive behind music videos are to promote the artist / band, the videos i watched did this by primarily featuring the artist performing and or featuring. All of this will help me in the future when I am creating my own music video as these videos help me gain a grasp of the different types of videos.

 

 

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