In this iteration we included a lot more narrative planning for it, we took on earlier comments about how the venues change to quickly and too often so we have reduced that to give a better sense of where the performers are and to limit confusion. A more varied approach also took place so we used similar shots consecutively to give the upbeat feel of the music video whilst not making it appear as a mess.
Include close ups of the singer so you can see his mouth
To find my target demographic, I searched for fans of shinedown on a website called yougov. I found that the main demographic were right wing males around the age of 40. In addition to this, I also found out that the target audience enjoyed superhero movies and sitcoms, they also enjoyed listening to rock band other than shinedown such as slipknot.
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In this task I had to consider how my target audience would decode the media my group would produce which is why I needed to know what audience we are aiming for. When we create the music video and its accessories, we want it to suit who we are aiming for so that it is accepted and becomes successful and isn’t rejected.
We decided to shoot on two days for the narrative due to how long one of the sessions was going to take. This was because one of our shooting sessions involved walking to an obscure location and spending a lot of time setting up and filming there. We didn’t want all of our shots to be in the same backdrop or with the same person so we also decided to shoot somebody else in a different setting to give variation to the narrative yet have the same themes. Communication was key here so that we all had our props and equipment, in the first shoot with Ollie as the star, we relied heavily on props as it was the main focus for that session. Because we co operated well and got across any questions to each other, the first shoot went smoothly and were very happy with the outcome.
The second shot involved Lucie and was much more convenient than the first shot because it was very easy to film and we got lots of footage. Due to not being fully prepared, we hadn’t finished our story board and therefore didn’t get very effective or varied footage, this resulted in us spending more time to film. We have learn’t from this that we must be absolutely sure on what we are going to do before we are even close to filming so that we don’t waste time or the opportunity of getting needed footage.
Some targets for future shoots:
Complete storyboards and reference to them constantly
Get more shots than you will use in the final edit
The risk assessment is an important tool which allows us to identify and eliminate most potential dangers before going out and filming. In addition to thinking of the risks, it was a site two of us had previously visited and was therefore familiar to the area. Thankfully it was a sunny day so it wasn’t very muddy and slippery.
This is the production meeting agenda for both shoots of the narrative section of my music video. It is important that everybody brings what they are responsible for so that we are prepared to film every shot we need otherwise we may need to reshoot which would waste time. By creating this document, it gives everyone their roles and responsibilities before we shoot so that there is time to gather required equipment.
Above is the narrative structure for my groups music video. It also includes how we will edit the narrative in post production. We have chosen to edit non chronologically due to the nature of what our narrative is, no matter where we are we have the same representation but some shots appeal to other thoughts such as curiosity or anger etc.
As it is a rock song we have decided to be more performance heavy which is typical for the genre. This is because we want to show off the performers and sell their identity to the audience whilst the narrative we include will benefit and accompany the performance nicely. The narrative stars will have a more visual appeal to get across messages without speaking words which is why we thought paint is an easy and effective way to get across the messages we wish to portray.
Finally, the narrative does not have a strict story so it essentially will just end where we feel it will be appropriate in the video. This is because we have invented the characters to be quite general so it gets the message across that anyone and all types of people can feel like this.