Click on the above image to be taken to the website
Above is the website for a previous students product. The website is presented with a simplistic tone that features a strict theme of colours whilst maintaining a good variation and appeal with its vibrant appearance. However upon beginning to read I had realised that the background lines going across the screen were blending with the black text which left me unable to read and maintain a good pace without scrolling and losing where I was at.
Despite this inconvenience the small paragraph did inform me as to who the group is composed of, how the first appeared, and what kind of music they produce. It would have been nice to experience a link or embed to music in the artists discography but It does a good job of tidily presenting a collection of music produced by the artist. However it is a bit misleading that when you click on an album it merely presents a larger resolution image rather than linking you to the album itself.
The text areas of the website are bold yet simplistic which suits the indie genre as that is a unique feature it is proud to maintain, the bold letters next to each section are a nice addition as it gives a voice to each area and giving a clear symbol to where you are at on the site. I disagree with the font used in the text areas as it is a serif font which would be used for a more formal website such as an insurance company or that of the sort, the title font is appropriate as it has the identity of a loud yet readable format.
The navigation to the sub menus is fluid and consistent which adds to the flow of the continuous web page but I do not understand the background image being used as it reminds me of something you may find on a business website and really could have been replaced with a more ambiguous image that shows how bold and open the indie genre really is. Another important area to express the entertainment side is the tour dates and upcoming shows, this website does not include these and I believe it is missing out greatly on putting forward the social interaction the group can have with the audience. The minimalist design of the website allows for easy navigation whilst being able to access pages on demand, the student also made the social media of the group accessible on the side which is an easy way to gain further knowledge on the artist and is politely placed on the website homepage. The media section at the bottom is presented very pleasingly and adds to the aesthetic being portrayed by the genre and artist, each image is very responsive upon clicking and has been implemented extremely well.
In conclusion I am underwhelmed with the final product as to me it feels unfinished and could do with a lot more care and attention. The areas that have been worked on such as site function and the media section were exceptional and I am very pleased with how this product works as a website that is interactive. Although the tone of the genre was being met and it did have some connection between areas there was just a discord between fonts and the background image. Finally, the tour dates and upcoming shows were empty which is a huge portion of a current music artists career seeing as it is the main source of revenue for the performer in this day and age.
For the graphic design, we were pleased with our first outcome as we had created it on a new program with new features that we were not used to using. This involved understanding the software at a basic level in order to grasp an advanced feature. Although we are pleased with the initial look of the design, it unfortunately came out with a slightly pixelated and looks fairly low quality when zoomed in. This will be improved upon in the next iteration of the front cover design as the problem was to do with lack of knowledge at the time of production.
Our photoshoot involved a location shoot of a burnt down hotel in one of the local areas. We followed our shot list well to obtain specific images our group had thought up of and were happy with some specific photographs. As our genre of rock can be quite grungy and dilapidated, the idea of a burnt down abandoned hotel appealed to us and our brand image. The shots we produced varied from broken glass all the way to the rough texture of the burnt wood which we really liked. However it was a shame that we didn’t end up taking as many images as we had hoped to but were happy with the quality of shots that we did end up taking.
Click on the above image to view full contact sheet
This is our contact sheet for the images we photographed. It contains every image we took and allows us to easily pick off images we like the most to add to our shortlist for the digipak. Below is the contact sheet of our shortlist which contains 12 images we liked the most out of our full contact sheet.
This is the mockup for my groups digipak and it has been ordered to represent front cover, inside spread and back cover. My group were looking for a derelict grungy look as It is appropriate to the genre and was suggested by various people we had asked, rock also expresses a lot of emotion which may be shown in the various images such as broken glass associates anger. By creating a mockup, we have a better understanding of what to base our final product on and it gives us direction to reflect what isn’t appealing and also show what works quite well.
This is the moodboard my group has created for our artist and genre. Rock music features a theme which has been represented by having a dark yet limited number of colours to produce the grungy alternative theme we are attempting to create. with alternative rock, symbolism plays a heavy part which is why we have created many visually engaging images designed to contain a message. We want to give the product an energetic feel yet keep the serious messages constant with the heavy tone of the music.
Above is an ex students final draft of a digipak. In this task I am going to assess the product to gain a better understanding when creating a digipak for myself and to learn the features presented on each area of the product. By doing this I hope to have a good start on my digipak by maintaining a consistent plan which will be directed from what I will learn from this.
Use of camera and image manipulation
The digipak represents the artist involved in the graphic appropriately as they are an indie duo which relies on star representation heavily in order for the audience to feel a connection with the artist. The extreme close up of the models face really attracts the attention to the emotion and messages the artist wishes to get across with this album and is complemented by the close up of a guitar as it shows there is a bigger picture behind what we can currently see. On the front cover the use of the rule of thirds really creates an appealing visual due to the fact that there is negative space which accompanies the name of the album, genre of musician, and flow of the digipak.
Digital editing is featured sparingly, with the masking of the models face on the front cover it adds a sense of mystery behind the character yet exposing that they are at least a person. The clever design gives an appropriate and bold space for the album cover which I feel was planned very well and was given detail during the production. However I feel the gradient on the back cover could do with a little vibrance as it is quite flat and spoils the effect from the front cover.
The mise-en-scene is tailored very well throughout each panel of the digipak, this is primarily glued together with the low profile yet appropriate colour palette used. The tone I feel from all the colour is that it suits the album and song as it potentially may be melancholic and the idea of oceans may be tears which can be perceived from the inside covers showing blue paint on the model. The placement of the album title presents this idea of a weight on the shoulders which can be quite emotional depending on what it is influenced by. However I cannot understand the decision to wear a suit on the front cover as it doesn’t represent the genre too well and the album makes me uneasy as to what it is portraying, is this a song about a funeral because of the weight on the shoulders and black suit, or is this about a potential heartbreak and isn’t shown too clearly in the product.
Typeface and language
The font on the front cover accompanies the genre well as it is somewhat formal yet with an informal tone to it as it doesn’t include serifs. On the back cover it loses its impact due to it being too small and not very attractive being black against a greyish blue background, there was more than enough empty space to increase the font size just to make it a little clearer and text colour could more than likely be adapted to be more appealing.
The graphic of the digipak is conventional to the genre and shows a message of what the genre is about, the clarity of the message could be improved upon but the decision to include images of the literal song “oceans” is an easy addition to recognise and implement. The colour scheme is polite and tidy without being too restricted and is consistent throughout. The front cover includes a well designed and friendly area for the text to really present itself however the back cover font is slightly lacklustre and interrupts the flow of the genre.