For the graphic design, we were pleased with our first outcome as we had created it on a new program with new features that we were not used to using. This involved understanding the software at a basic level in order to grasp an advanced feature. Although we are pleased with the initial look of the design, it unfortunately came out with a slightly pixelated and looks fairly low quality when zoomed in. This will be improved upon in the next iteration of the front cover design as the problem was to do with lack of knowledge at the time of production.
Our photoshoot involved a location shoot of a burnt down hotel in one of the local areas. We followed our shot list well to obtain specific images our group had thought up of and were happy with some specific photographs. As our genre of rock can be quite grungy and dilapidated, the idea of a burnt down abandoned hotel appealed to us and our brand image. The shots we produced varied from broken glass all the way to the rough texture of the burnt wood which we really liked. However it was a shame that we didn’t end up taking as many images as we had hoped to but were happy with the quality of shots that we did end up taking.
Click on the above image to view full contact sheet
This is our contact sheet for the images we photographed. It contains every image we took and allows us to easily pick off images we like the most to add to our shortlist for the digipak. Below is the contact sheet of our shortlist which contains 12 images we liked the most out of our full contact sheet.
The image above is the feedback we received on our mock-up of the digipak we assembled. Our genre was rock which was easily identified by the people who reviewed our draft product, this was pleasing as it shows we understand our genre and are on the right tracks to create an appropriate digipak. Some fitting words we would apply to our product would be rock, energetic and grungy. Our audience gave us ideas such as symbolic and interactive which apply to the modern symbolism presented in our images. This is what we will aim to fulfill in order to have a correlation between band and music.
This is the mockup for my groups digipak and it has been ordered to represent front cover, inside spread and back cover. My group were looking for a derelict grungy look as It is appropriate to the genre and was suggested by various people we had asked, rock also expresses a lot of emotion which may be shown in the various images such as broken glass associates anger. By creating a mockup, we have a better understanding of what to base our final product on and it gives us direction to reflect what isn’t appealing and also show what works quite well.
This is the moodboard my group has created for our artist and genre. Rock music features a theme which has been represented by having a dark yet limited number of colours to produce the grungy alternative theme we are attempting to create. with alternative rock, symbolism plays a heavy part which is why we have created many visually engaging images designed to contain a message. We want to give the product an energetic feel yet keep the serious messages constant with the heavy tone of the music.
Above is an ex students final draft of a digipak. In this task I am going to assess the product to gain a better understanding when creating a digipak for myself and to learn the features presented on each area of the product. By doing this I hope to have a good start on my digipak by maintaining a consistent plan which will be directed from what I will learn from this.
Use of camera and image manipulation
The digipak represents the artist involved in the graphic appropriately as they are an indie duo which relies on star representation heavily in order for the audience to feel a connection with the artist. The extreme close up of the models face really attracts the attention to the emotion and messages the artist wishes to get across with this album and is complemented by the close up of a guitar as it shows there is a bigger picture behind what we can currently see. On the front cover the use of the rule of thirds really creates an appealing visual due to the fact that there is negative space which accompanies the name of the album, genre of musician, and flow of the digipak.
Digital editing is featured sparingly, with the masking of the models face on the front cover it adds a sense of mystery behind the character yet exposing that they are at least a person. The clever design gives an appropriate and bold space for the album cover which I feel was planned very well and was given detail during the production. However I feel the gradient on the back cover could do with a little vibrance as it is quite flat and spoils the effect from the front cover.
The mise-en-scene is tailored very well throughout each panel of the digipak, this is primarily glued together with the low profile yet appropriate colour palette used. The tone I feel from all the colour is that it suits the album and song as it potentially may be melancholic and the idea of oceans may be tears which can be perceived from the inside covers showing blue paint on the model. The placement of the album title presents this idea of a weight on the shoulders which can be quite emotional depending on what it is influenced by. However I cannot understand the decision to wear a suit on the front cover as it doesn’t represent the genre too well and the album makes me uneasy as to what it is portraying, is this a song about a funeral because of the weight on the shoulders and black suit, or is this about a potential heartbreak and isn’t shown too clearly in the product.
Typeface and language
The font on the front cover accompanies the genre well as it is somewhat formal yet with an informal tone to it as it doesn’t include serifs. On the back cover it loses its impact due to it being too small and not very attractive being black against a greyish blue background, there was more than enough empty space to increase the font size just to make it a little clearer and text colour could more than likely be adapted to be more appealing.
The graphic of the digipak is conventional to the genre and shows a message of what the genre is about, the clarity of the message could be improved upon but the decision to include images of the literal song “oceans” is an easy addition to recognise and implement. The colour scheme is polite and tidy without being too restricted and is consistent throughout. The front cover includes a well designed and friendly area for the text to really present itself however the back cover font is slightly lacklustre and interrupts the flow of the genre.
This is the genre conventions analysis for an artist similar to own in terms of genre. By analysing an already produced digipak, we are increasing our knowledge on what makes a digipak good, what to stay away from, and what is suitable for our genre.