I researched the magazine MOJO and their target audience, as preparation for my magazine. I have deconstructed the psychographics and the demographics:

PSYCHO-GRAPHICS: the classification of people according to their attitudes, aspirations, and other psychological criteria (their likes and dislikes)

DEMOGRAPHICS: statistical data relating to the population and particular groups within it, that cannot be changed such as gender, age

These both help the magazine to be successful, as it helps to demonstrate what the readers like and dislike, and therefore what would be good content to include in the magazine to meet Blumer and Katz uses and gratifications for media (entertainment, information, social interaction and personal identity).

It helped me to understand that the magazine is specifically target to the audience it is directed it, through its use of many things such as imagery, colours, designs and articles. In MOJO it has been targeted to suit its audience through the use of:

• MASTHEAD: The masthead is large, but not the main focus of the magazine, this is the imagery of the arctic monkeys.
• NAME: the word MOJO means influence or magic
• COLOURS: the page is mostly black and white, with pops or red and yellow
• DESIGN: the design is simplistic but stands out
• ARTICLES: this issues contains articles on the Arctic Monkeys and many other rock artists
• IMAGES: the image is of a popular rock band called the Arctic Monkeys which is the main focus of the cover.