I began to experiment with mast head designs InDesign. I looked at different colour schemes and fonts that I could use to demonstrate the brand image. I decided that I liked the red or yellow colours the best as I think that they show the music genre the best and highlight the connotations of Latin music. I also think that the exclamation mark adds to the sharp Latin style of dancing and the strength within the Latin music. In these mastheads I tried to portray the Latin Vibe, and the connotations of the sun, the beach and the heat.

I personally like the top mast head and the masthead with the yellow U. I think that these are my best designs, as I think that they effectively show the genre.