Here is the first draft of our Digipack. Me and Paige are really happy with how it has developed so far. We think that we have got a clear message behind it, and it also has a connection the our music video to express one overall message.

What went well?

• I really like the black, white and red colour theme. I think that this works really well and brings continuity to the digipack as a whole.
• I also think that the font for the album title works well and stand out on the front.
• I think that our editing demonstrates this concept of the star and also follows many conventions of our genre.
• I think that the attack towards the media stands out and makes it unique.
• The positioning of the camera works really well.

What can be improved?

• We need to add the copyright onto the back cover.
• There are a lot of black areas on the back which are empty, I think that we need to fill these with something.
• I think that the left hand side on the inside needs some red in it somewhere.
• I think we could add more red on the inside right.
• I think we should move the location of the record company.
• The colour red needs to be more fluent- less variety.
• The font on the hand is not the best it could be, I think we can change this.
• Do we want the artists name and the album title in the same font? Is this conventional?

 Assessing its appropriateness and level of production skill

Use of camera and Photoshop to take & manipulate engaging images.

I think that our use of camera and photoshop has been very successful in making our digipack. We used camera successfully, we managed to get a lot of angles and compositions to use in our piece. We experimented with different ways of placing the camera and our model. Our artist is well framed and we have a variety of shots and shot distances including extreme close ups and long shots. We have used photoshop to colour correct our work and to reduce and add colour i different elements. I think that this worked well. I think to improve this, whilst we have the continuity of the red, the exact type of red needs to be more fluent as we have a variety of reds in our colour palette. I think that if we reduce this in our imagery using photoshop our digipack will be much more fluid.

Selection of mise-en-scene in the photos and the meaning it communicates.

I  think that our mise-en-scene is also very strong and demonstrates exactly how we wanted to present our artist. Her outfit, make up and hair presents this idea of glamour and that she is a star. We used an over sized jacket to suggest that she is surrounded and trying to hide. I also think that our collage for the background works really well and demonstrates the message behind our work. This creates a strong setting for our shoot. Also our direction of our model worked well, we asked our model to lie down and we shot her from above. In this we were trying to demonstrate how she has been overpowered by the media and struck down. This is reinforced by her begin surrounded by it as it develops the idea that she is overpowered and surrounded by negativity and publicity. We also placed the hand in the foreground on the back cover to suggest the idea of her pushing them away and demonstrating power. Finally we use makeup on the inside left colour, to demonstrate her sadness and the emotional impact that the media is having on her.

Creative use of DTP to integrate images and text and use colour / typefaces

We used In Design to compose our digipack, at the moment I feel that our DTP is the area that we can improve on most. I think that our use of fonts and colour can be improved. We started off by adding our images into the panels and positioning them how we wanted them. We then began to add in text, the text for our title, I think works really well. I think it is bold, powerful and makes a statement. We used the same font for the artists name, but I think that we can experiment with different fonts to see what we prefer. On the back, I think that we can improve the font on the hand which is the son titles from the whole album. Originally we used the same font as our front cover and increased the letter height. However I do not feel that this is the best font to be used, I think that using a different one could be better, so we will experiment with that. I also think that we need to put some more thought into the colours that we use. I really like our use of black, white and red and I think that it works well. However, the colour red is not all the same, there are a variety of different colours in the palette used. I think that we need to reduce this palette to make it more effective and fluid through the piece, we can do this by picking a specific colour to use throughout.

Overall we are really happy with what we have produced so far, and we think that our photo shoot was successful to gain us the exact imagery that we wanted. We also think that our editing has worked well and we are happy with the direction that it is going, and we know the changes we want to make.