Here Paige and I have looked at Lizzo’s social media page, we have analysed some key terms and looked at how they bring attention, interest, desire, and call to action for the audience. We looked at what elements bring attention to the audience, what draws them in? In many cases this could be the photographic and text element that they post, for example the image of Lizzo sat by her own album cover. This is similar to what interests them, what makes them want to know more? For example the charity logo, what charity is she supporting and why, what is it that she is doing. They want to follow this up and maybe donate themselves. And then how they capture the desire of the audience, how they make them feel that they need to buy this album. For example through multiple posts, the chance to enter competitions, or by giving them snippets of the song and they can only listen to the full album after purchasing. Finally the call to action, how they make them being action by interacting with their music for example purchasing their album. This can be done with the shop now button or hyper links to their music video and songs on spotify.