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Paige and I have completed our first draft of our Social Media Page. We are both really please with how it has worked, and we think that our ideas have worked out well. We made a variety of posts and comments on serious topics that we think that our artist would support and share on her personal media page.

Self Reflection:

We have included:

• CONTENT: additional content e.g. our gifs, images of music video
• SYNERGY:  links with other brands or products that would appeal to your audience e.g. Micellar
• CROSS MEDIA CONVERGENCE: the star is creating converged links with other media or stars e.g. Little Mix
• PROMOTION OF LIVE EVENTS: a tour or series of streamed (paid for) gigs / shows e.g. Live Stream
• A CALL TO ACTION: a clear link to point of sale for the music/merchandise/concert tickets e.g. links
• ORDINARY: an insight into the ‘real’ life of the star an opportunity to see them as an authentic person.
• INTERACTION / ENGAGEMENT: the audience can interact with the star e.g. hashtags, posts, comments
• ISSUES & CHARITIES: links to current political issues or charities close to the star’s heart is a useful way of developing a compassionate and engaged star image

What went well?

• We have some really strong imagery and have created some good edits.
• It is unique and stands out
• The posts demonstrate her message throughout

Improvements?

• Insert the link of her music video in the comments.
• We are not 100% convinced on the 3 by 3 post at the end as we are not sure that it works that well.

Teacher Feedback:

We asked our teacher for some feedback on our social media page, and he said the following: