February 12

Question 4: So… How did you integrate technologies (software, hardware and online) in this project?

In CCR4 I looked into how I used technology to aid the design of my magazine.




January 16

Design Skills 2

What new design skills or production techniques have you learnt? What went well and even better if…screen shots of InDesign and Photoshop and commentary – specific impact on the product in terms of star image, genre, narrative etc

As I continue to develop my magazine and keep improving on it, my techniques and skills in the software programmes are also improving. Inarticularly I feel that my InDesign skills have significantly improved as I have made the finer details and touches to my magazine.

Firstly, when making my double page spread, I learnt how to wrap text around an object or shape. I used this when placing a quote in the centre of a block of text. It made the page more exciting and removed the block text, this break it up for the reader and also engages them as they want to know what this specific quote is about.

I also discovered how to make different shapes to place an image in, I used this on both my front cover and my contents page. I made a star to place my images in. This made from inserts more exciting and gave the page more interesting features. I could change the number of sides of the shape but also how far in the inset would be for the star. This meant I could change it to suit the specific image.

I also learnt how to manipulate an image in InDesign, I could change the angle of the image, rotate it, or flip it vertically or horizontally. This was very useful to me when I was adding in my smaller images from my phone into the stars, as I could angle them to fit and also flip them if necessary.

So far I am really happy with the progress that I have made with my music magazine. I think that it coming together well and resembles the Latino music genre and style, which is bright, fresh, hot and young like my design for my magazine. This is reflected in the star image from my photo shoots and the colour scheme that I have used.

January 16

So… How is it going?

What new transferable skills have you learnt? What went well and even better if…

Reflecting on the work that I have created so far, made me think about the skills that I have developed that I can transfer to my other work and in many other aspects to my work. Transferable skills are qualities that can be transferred from one job to another.

An example of some of these skills that I have developed in the process of making my work so far are:

  • Communication- communicating my ideas to my audience, this can be through writing my article to the captions that I made for my contents page.
  • Teamwork- discussing my work with others and completing group projects.
  • Organisation- being organised to order my work and also to complete it at the right time.
  • Adaptability- adapting my work and skills into different programs and for different tasks.
  • Technology-¬† working with technology and overcoming the problems that occur with them



December 18

Design Skills 1

I have learnt many new design skills and production techniques while making my front cover for my magazine.

Firstly I discovered how to add stroke or weight to text in InDesign. This is very beneficial as it can make text stand out from the page but also easier to read. I used this on my mast head and also some of my subheadings on my front cover.

Secondly the Clone Stamp/ Spot Healing Tool in Photoshop allows you to cover skin imperfections by repeating another section of the image ontop of the image to hide it and it blends in so that it is not obvious.

Another tool in InDesign was the fx tool, this allows you to add a number of different effects to an image that you have placed for example the bevel and emboss tool.

Finally the opacity tool in both Photoshop and InDesign became very useful. This allows you to change the opacity of any object e.g a photo or shape. I used this tool many times for example when creating the background for the 2nd draft of my front cover.

Overall I think that my design and production skills have significantly imporved when designing my front cover. I think that I have learnt a lot of new  skills and have been able to begin creating a front cover that will demonstrate my music genre and work well to draw the attention of the audience. I also think that my front cover is beginning to show the meaning that I am trying to convey. With the changes in my drafts I think that I am successfully beginning to convey my music genre, but also create a happy summer vibe through my work.

November 15

So… I am ready to photograph my star.

I have learned many things about camera and mise-en-scene that will help me when photographing my star.

  1. COSTUME: I have chosen a floral dress as the Latino style is very summery so this will help to convey my genre.
  2. LIGHTING: I am going to light my star from both sides so that the image is bright, this is important otherwise it would not be seen clearly.
  3. ACTING: I can use acting to also change the atmosphere, I can make her appear happy as this is what this music style conveys.
  4. MAKE-UP: I have planned to use red/gold eye shadow and red lipstick as this will also go with the genre.
  5. PROPS: I chose to use a rose and a fan as I think that they are interesting and suit the genre.
  6. SETTING: I have chosen to take my photos in the white studios as I can them change the background using Photoshop easily.

I can use the camera also in many different ways such as the angle that I position myself to take the photo. I could use low or high vantage points for different effects. I can also change the settings for example I could change the ISO to make it brighter or darker. When using my camera I can change these aspects to change the appearance of my photograph:

  1. ISO
  2. Aperture
  3. Shutter Speed
  4. Focus
  5. Vantage Point
  6. Shot Type
  7. Distance
  8. Framing
  9. Angle

By adjusting and changing all of these factors, I can correctly show the brand values, mission statement and narrative of my music magazine “Escucha!” What I learnt about the paradox of the star, from Richard Dyers Theory, will also help me to convey my star in the right way. This theory highlights how are star presents them self for example as ordinary but also extraordinary. I will also think about the demographics and psychographics of my target audience when taking my imagery, as this will help me capture their attention. Finally I can use my knowledge on star image and audience reading on a text in my magazine.

October 17

So… I’m ready to make some media!

I know understand the process of making a magazine front cover and the softwares used. I feel confident using InDesign and Photoshop and think that I can effectively use these platforms to make my own magazine. I have learnt a lot about what goes into a magazine and the way that they are produced. So when I make my magazine I will need to consider the following:

  • the colour scheme that I use as this must fit the genre to convey the right message.
  • typography as the font must suit the genre but be legible.
  • AIDA (attract, interest, desire and action) as I need to make the front cover capturing for the audience, as this will make them want to purchase it.
  • the camera techniques that I will need to use when taking photos for my magazine, as they must suit the genre and convey the right message.
  • the imagery that I will take must fit the genre and the editing skills and techniques that I will then use.
  • Mise-en-scene in the photographs that I will take, as this will play a very important role in the front cover for the target audience.
  • I need to know who my target audience is and what will attract them to be able to target my design towards them.
  • the layout of my magazine and what will be effective for the audience and what will stand out.
  • I must also consider Blumler and Katz Theory as these factors will help to make my magazine successful.

By considering all of these factors, it will help to make my magazine successful! This is because it will suit the target audience and address what they would be looking for in the magazine. I can then use the information that I decide and plan to aim my magazine at them. I can do this with the skills that I have learnt in InDesign and Photoshop to make my magazine suitable!

September 28

So… How can an image communicate meaning?

After looking at Camera Framing and Mise-en-scene I have now realised the factors that contribute to portray a narrative or meaning in photography or film.

Firstly Mise-en-scene is vital to portray individuals, groups, events or places in a certain way. It includes:

  • Costume
  • Lighting
  • Acting
  • Make up/Hair
  • Props
  • Setting

Without paying attention to all of these the meaning can become unclear to the audience, for example if a character was supposed to be sad, but the actor was smiling, the narrative/meaning would not be portrayed correctly, which would confuse the audience. This is why it is very important to plan out all of these factors, which I now know I must consider in any media that I will be producing.

Camera framing is also very important to demonstrate a meaning. Different angles and frames will convey a different meaning to the audience. This is why each shot must be carefully planned and considered, as an idea could be miscommunicated  to the audience by the camera framing used.

Representation is also very important, denotations and connotations, when planning and designing a piece of media. The connotation must be demonstrated clearly through the denotations for the audience to understand the narrative.

Overall, I have learnt that I must carefully plan for any media that I will produce, so that I can correctly communicate the meaning and narrative. This will help me with my planning and design as I will consider the way that I use Mise-en-scene and camera framing to portray a character/place.