July 1

Shoot 1 Reflection (Performance)

We completed the first part of our performance shoot, and it went very well. This shoot was for the end section of the video where the star begin to be built up. We had a variety of shots as the make up began top build up more, this exaggerated the idea that the star must present herself in a specific way to be accepted and valued by the audience watching her video. We managed to obtain the shots that we required for our music video. We achieved a variety of shots including: close ups, extreme close ups, mid shots and aerial shots. Overall the shoot was successful and I think that our Mise En Scene and camera techniques were all effective and worked well.

What went well?

  • The Mise En Scene worked really well with our narrative
  • The make up in particular worked really well with the lighting
  • We got a variety of shots using different techniques
  • Our model knew the words and could sing it well
  • We used the lighting well so our shots were very well lit
  • We focused the camera well so all of our shots were in focus
  • We conveyed the star image and our narrative well in this section

The targets we set ourselves for our next shoot is:

  • to achieve a variety of different shots to use and using different techniques to achieve exciting and interesting shots.
  • to use Mise En Scene effectively to convey the narrative
  • Edit to the beat in our editing
  • Use different paces of edit to keep it interesting
  • Ensure the camera is in focus so the shots are clear
June 30

Production Meeting for Shoot 1 (Performance)

 

Here is the Production Meeting Agenda for my group. In this shoot, we have two sections planned, the part where she is free and outside and the part where she is trapped in the studio. We discussed the additional parallel story line for our performance to go side by side with the narrative story line. This would be in reverse to the other plot. Whilst the other people are becoming free and removing the makeup and false part to their identity, the star’s make up is being more and more built up. This is to demonstrate the expectations for her as a star, and how celebrity figures are expected to present themselves in a certain way. We wanted everything to change from the start of the video to the end for the star including the location, props, lighting, costume and make up. This would help us to ensure the story line is clear of how she is going from her normal self to the built up star. We also want to build the idea of the person posing for photographs, so we want to collect these short clips of the star posing as this Instagram character demonstrating how she has to present herself to be photographed.

June 30

Risk Assessment

Before we could film our music video, we needed to take the correct safety precautions to ensure that we would all be safe when filming. We answered and signed the Risk Assessment below, this outlined anything that could potentially cause a risk to us or our model when filming, if any of these problems were to arrive then we had the ability to control the risk, if there was to be one.

 

June 23

Test Shoots

TEST SHOOT PLAN:

Before beginning my test shoots, I wanted to make sure that I understood the shots that I needed. I made a list of the equipment and everything that I was going to need for my shoot. I was going to use the following section in my test shoots, the lyrics are as follows.

“You don’t have to try so hard

You don’t have to give it all away

You just have to get up, get up, get up, get up

You don’t have to change a single thing

 

You don’t have to try, try, try, try

You don’t have to try, try, try, try

You don’t have to try

You don’t have to try

 

Take your makeup off

Let your hair down

Take a breath

Look into the mirror, at yourself

Don’t you like you? 

Cause I like you”

 

What I need to bring to the shoot?

  • Camera, fully charged, with empty memory card
  • Tripod
  • Mirror

Mise En Scene?

  • Blouse
  • Jeans
  • Hair Down
  • Plain face with little makeup

Shots I want to get?

  • Close up of her singing the lyrics
  • Mid/Long shot of her singing the lyrics
  • Her singing the lyrics in the reflection of the mirror (close up)
  • Extreme Long shot of her walking through field
  • Close up of her feet on grass
  • Turning around in field to look back then walking away (long shot)

FOOTAGE: 

Here is the footage that I got from my test shoots, which I have edited into a short sequence of how I want my music video to look when making the real thing. Overall I think that this edit worked well and I was happy with how it worked out.

EVALUATION:

Overall I was very happy with how my test shoot turned out.

What Went Well:

  • I got lots of shots of varying variety and had plenty to work with.
  • I was organised and has everything that I needed on the day.
  • The lip sync worked well with the music and I managed to sync it well.
  • I think that the content is engaging
  • It is edited to the beat
  • It suits the genre of music.

Even Better If:

  • I think that my pan and track shots could have been a bit smoother.
  • I could have used more effects and filters
  • I could have added some text
  • I think that I needed to dip the last video to black so that it faded out more naturally
  • I think parts of it could have had a faster pace of edit.
  • I could have added more close ups for example of the feet walking

 

 

 

 

 

 

June 23

Visual Shot List for Shoot 1 (Performance)

We then started to look at the shots that were used in the genre of music that our song is from, also the shots in the artists other videos and by similar artists of the same genre. The indie pop/ country genre has conventional shots for the performance in the music videos. The performance reflects the star image, and also their beliefs. Therefore in this genre the artist is represented as very free, grounded and laid back, they are also represented to be in touch with nature demonstrating the indie pop/country genre.

Indie Pop/Country music videos usually have a mixture of varying shots in length. They are also edited to the music so you have longer, slower shots when the pace of the music is slower. As many of the songs are quite slow and have a slower beat then generally shot length times are longer. They also often feature slow motion to demonstrate the timeless feeling connected to nature. When the pace picks up slightly, normally in the chorus the pace of edit develops and gets faster with shorter shot lengths.

Below I have made a padlet, this demonstrates the types of shots used by the artist, similar artists or artists in the same genre and their purpose in the music video. I have added an example from one of the videos as to how this feature is used and the way in which it impacts on the video and the star image. I have commented on its purpose and importance in that part of the video.

It is important for me to understand the conventions of the genre, for my music video to be successful. It needs to follow the conventions of music videos from this genre so that the audience can understand and also that they do not reject it. If the video steers too far away from the conventions and what the audience expect the video to be then they can begin to reject it as it is not what they think that it should be. It needs to follow the repertoire of elements of that are conventional in the genre for example props, settings and narratives. I need to follow these so that it fits into the genre but it also needs to be slightly different and unique and steer away so that it is different and exciting for the audience to engage with.

Made with Padlet
June 19

Star Image Planning

We made a mood board and collated images, articles and posts all related to our artist Colbie Caillat. We looked at the way that she was presented in many areas such as the way she presents herself on social media, to her album covers, to interviews that she is in. We established that she is very loving and caring, this is demonstrated through images of her with children and families. We also decided that she is presented as an equal even though she has this celebrity background. She is very down to earth and ‘normal’. In all the images of her, she is not scene to be extravagantly dressed or made up, she is natural and she is herself. This backs up our idea of being your normal self, and natural. Her own confidence in herself is demonstrated through the pictures of her on the beach. There are also many articles expressing how she has changed and become this confident and happy self, but also how her music has changed. Her album covers are also very natural and not staged. The lighting is soft reflecting her soft personality.

All of these elements help to build her star image and the way that she wants to present herself to her audience and also other audiences globally. It reflects her beliefs, values and personality traits that she wants to reflect in her music and character. It also reflects the music that she is categorized as, as she must demonstrate her style and what her work is and also what it means to her. By doing this research it has helped me to understand the way that Colbie Caillat presents herself in her music video and also other medias as well. When making my music video to her song I will need to consider these elements and the way that they would work with my choice. But also I need to respect the artist and the way that she chooses to present herself and her music, as it needs to be conventional so that it suits the genre and also so that the audience do not reject  it. However at the same my video does also nee to be different and unique so that it does not bore the audience, they need to be engaged and find it interesting for it to be successful.

June 18

Describe your Audience

Before thinking about our audience to much, we first considered these questions to help us to get an understanding of our audience and what they need from the music video.

  • What platform is your production to be accessed on?
    • our production is to be accessed on YouTube mainly.
  • What is the product’s function? (What is it trying to do or achieve?)
    • The purpose of the music video is to not only promote the artist but also the song. It is also to express our message.
  • What genre(s) does your artist typically work in?
    • Indie Pop/Folk Pop

We then started to think about the demographics, psycho-graphics, likes, dislikes, values and other medias related to our target audience. We made this presentation about our ideal audience and addressed all of these features. We made a collection of images to describe our audience, and the way in which they are presented. The way an audience decodes a message relies on lots of things, for example their age, beliefs, culture, gender, generation and mood at the time of viewing. Our research helped us to answer a lot of these questions, our audience are very caring, they have strong beliefs regarding equality and believe strongly in loving who you are. The undertake activities which are beneficial both physically and mentally. There aim in life is to inspire and help others in as many ways as possible. They are mostly female and like to be presented as natural and free.

It is important that we follow Blumler and Katz theory when thinking about our audience as for our video to be successful we would need to address all the points for our video to suit our target audience. This means that we need to address the four Uses and Gratifications that an audience seek from their media, this includes:

  • Information
  • Personal Identity
  • Social Interaction
  • Entertainment

Another important theory for us to consider when making our music video is Stuart Hall Reception Theory. This theory argues that an audience decodes what the producer encodes in a text. However, how they read the text will depend on their:

  • Demographics – age, gender
  • Psychographics – beliefs, politics, religion
  • Cultural competence – their knowledge
  • Circumstances in which they are consuming the media

Both of these theories will be very important when considering our audience for our music video, we must consider all of these factors when we come to producing our music video for it to be successful.

Overall, in all of our research we managed to describe an audience member who our music video would be targeted to. We made sure that we understood what would be needed for the audience to decode the message behind our music video. But also what would enable them to be able to be able to engage with it and ways that we can make it successful.

June 17

Permission from artist

We had to ask the artist for permission to use their song. It is important that before we start creating our music video to this song, that we get, or try to get, permission from the artists themselves.  This is so that the artist is aware that their music is being used, even if it is for educational uses only, we must still ask.

June 17

Pitch + Feedback

 

Here is the pitch for our music video. We want it to be performance and illustrative and have planned out what we want to achieve and the message that we want to portray. We presented our pitch to our teacher and received some feedback on our ideas. Here is her feedback:

Feedback from Pitch:

Positives:

  • Clear Narrative and easy to understand
  • Narrative works well with the song choice
  • The song is not too long to edit to
  • Easy to Lip Sync to
  • The plot is clear and has a conclusion
  • Good ideas about escapism and freedom

Goals:

  • Ensure that the make up and hair is perfect
  • Research the contemporary dance genre further
  • Include the story line of the star in reverse to everyone else to demonstrate this idea that the star must represent themselves in a certain way
  • Think more about Mise En Scene, as this will make or break the video
  • Think about different camera techniques we can use to help demonstrate our story line
  • Consider the Mise En Scene and star image more and decide more details
June 16

Final Song Choice

We chose the song “Try” by Colbie Caillat.

LYRICS

Put your make up on
Get your nails done
Curl your hair
Run the extra mile
Keep it slim
So they like you, do they like you?

Get your sexy on
Don’t be shy, girl
Take it off
This is what you want, to belong
So they like you, do you like you?

You don’t have to try so hard
You don’t have to give it all away
You just have to get up, get up, get up, get up
You don’t have to change a single thing
You don’t have to try, try, try, try
You don’t have to try, try, try, try
You don’t have to try, try, try, try
You don’t have to try
Yooou don’t have to try
Ohh

Get your shopping on, at the mall, max your credit cards
You don’t have to choose, buy it all
Do they like you? Do they like you?

Wait a second,
Why should you care, what they think of you
When you’re all alone, by yourself
Do you like you? Do you like you?

You don’t have to try so hard
You don’t have to give it all away
You just have to get up, get up, get up, get up
You don’t have to change a single thing

You don’t have to try so hard
You don’t have to bend until you break
You just have to get up, get up, get up, get up
You don’t have to change a single thing

You don’t have to try, try, try, try
You don’t have to try, try, try, try
You don’t have to try, try, try, try
You don’t have to try

You don’t have to try, try, try, try
You don’t have to try, try, try, try
You don’t have to try, try, try, try
You don’t have to try
Yooou don’t have to try
Noooo
Oooh

You don’t have to try so hard
You don’t have to give it all away
You just have to get up, get up, get up, get up
You don’t have to change a single thing

You don’t have to try, try, try, try
You don’t have to try, try, try, try
You don’t have to try
You don’t have to try

Take your make up off
Let your hair down
Take a breath
Look into the mirror, at yourself
Don’t you like you?
Cause I like you

Why we chose this song?

  • we felt that this song reflected the right themes that we wanted to portray of identity, self love and body image.
  • the lyrics in the song are powerful and have meaning to the audience.
  • our idea for the video fits well and goes with the music and flow
  • the music itself brings positivity and spreads a positive message