To begin our work directly towards the creation of our magazine we needed to form an udnerstanding of the genre and typicalities of said genre that we were going to create under. For my magazine I have decided to cover the genre of alternative/punk music, primarily due to my own experience with the genre as well as it’s clear and distinct ideologies and community. This is further reflected in the word cloud I have created, covering some of the most prominent ideas, thoughts, themes and inclusions in a magazine of this genre;
After recognising these typicalities I then needed to decide on a name for my magazine/brand, drawing from the interests of the audience and reflecting the content of the magazine whilst sounding professional, topical and memorable. After some thought I decided on the title LE, standing for the Larson Effect, a sound often created when an audio feedback loop is created, for example when an electric guitar pickup gets too clsoe to an amp or a microphone, creating a humming, electrical, often unpleasant sound. This name and idea fits the typicalities of the music as not only an effect implemented in many alternative/punk songs but as a general reflection of the distorted, heavy tones of the genre.
Finally, I had to decide on and create a mission statement;
“L.E. magazine is designed by, and for fans of alternative/punk music; providing an inside voice on all the latest reviews, releases and updates from within the genre as well as acting as an escape from the mediocrity of everyday life.”