Distribution – Video notes

Video 1 – Part 1

https://drive.google.com/open?id=115a60-4WGbSCW7I3HPpK5ccRM2wjbwv9

Traditional Method of Distribution

  • Busking, self managing, small artist
  • Noticed by record label
  • Music is recorded in studio
  • Tape is sent to vinyl factory
  • Vinyls are pressed
  • Vinyls are distributed to stores and radios
  • Customers can buy the vinyls and listen limitlessly
  • Artist gains recognition and can grow enough to perform live, continuing to grow their audience

Video 2 – Part 2

https://drive.google.com/open?id=1m8HGsU5vxeFpIfJ6bYdQXlDV-b-Q9INk

Modern Method of Distribution

  • Can all be done within home, recording, mixing, editing, publishing, marketing
  • Is cheaper quicker and easier
  • However a much more crowded marketplace meaning it is more important to be able to stand out as an artist

Video 3 – How the Music Industry works

https://www.youtube.com/watch?v=6fa8lJKTy0I&t=41s 

Typical record deal

  • Label gives artists an advance ($250000)
  • Artist records and sells the album ($10 each giving $5million returns)
  • Label takes around 85% of total sales, leaving the artists with the remaining minus production costs and the advance (-$425000 debt)

Video 4 – What is distribution – then and now

https://www.youtube.com/watch?v=71SwPFNi1Xo 

Traditional Distribution

  • Primarily physical
  • Music distribution companies sign deals with artists/labels to have the right to sell the music

Digital Distribution

  • Music is now released through streaming platforms and online stores
  • Artists receive royalties depending on how much and where music is listened to
  • This comes with the benefit of overall increased speed and lower upfront costs, as well as receiving analytics on who’s listening to the music

Video 5 – who are the Digital Distributors – who’s the best and what do they do?

https://www.youtube.com/watch?v=h_futqlZGa8 

Focal Digital Distributors

  • CD Baby
    • 9% commision
    • $10 per track
  • Distrokid
    • 0% commision
    • $20 a year

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